A new season offers new opportunities for your public relations strategies. Use the season changes to freshen up your pictures, promotions, and social media campaigns. Here are a few ideas to freshening up your approach:
- Create some fall-themed Pinterest boards to showcase your seasonal products. Fall is full of holiday opportunities for pinning: Labor Day, Oktoberfest, Halloween, Thanksgiving, and Black Friday.
- If there are any local festivals, see if you can join forces with the organizers to have a booth, provide services, or otherwise have a presence at the event.
- Don't forget to go mobile. Optimizing your content for mobile devices will help you reach customers wherever they are.
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