Bernadette Coleman
 
What’s Google Got for You? Another Google I/O Is in the Books
With Google I/O wrapping up a few weeks ago , you can bet all the marketers will be scurrying to plan for all the new cool things coming soon. Today, I wanted...
Advice Local     Jun 7 2018
A Bite-Size Perspective on the KPCB Internet Trends 2018 Report
Are you taking full advantage of internet trends when marketing the local businesses you represent? The simple fact is that if you’re not, you are losing out in...
Advice Local     Jun 1 2018
Reviews are More Important than Ever as Google Puts Reviews in the Spotlight
Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on...
Advice Local     May 18 2018
Is Mobile SEO a Real Thing?
As you know, I have written countless articles on SEO, local SEO , design, content and even mobile optimization. The thought that comes to mind for many not in...
Advice Local     May 10 2018
The Google 1-2-3’s for You: Google Partners Connect May Webinar Wrap-Up
We like to share our partner perks whenever possible and that’s exactly what I’m going to do today. Just this week we invited our clients and friends to attend...
Advice Local     May 4 2018
Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business
The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I...
Advice Local     Apr 27 2018
The 411 on How to SEO a Local Business Website for the Mobile-First Index
Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this...
Advice Local     Apr 20 2018
What is Google’s Mobile-First Index and How Can a Business Prepare for It?
Site owners checking their web stats can t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small...
Advice Local     Apr 13 2018
The Google My Business Description is Back: It’s Time to Update Those GMB Listings
Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding force that...
Advice Local     Apr 6 2018
Introducing Local Listing Pro: A Local Listing Web App for WordPress and Wix Websites
Getting to announce the exciting things we are doing at Advice Local never gets old, and today is one of those days. Today, I want to share about Local Listing...
Advice Local     Mar 30 2018
Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement
Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across all the major...
Advice Local     Mar 22 2018
Back to the Basics: Fine Tuning an SEO Strategy for Businesses
Last time I was here, I shared about the basics of an SEO strategy for a new business’ website . We first explored how an effective SEO strategy starts with...
Advice Local     Mar 16 2018
Back to the Basics: Developing an SEO Strategy for Businesses
As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy . Really, no matter the type of...
Advice Local     Mar 9 2018
The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online
I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. But First, Let’s Recap… We started this...
Advice Local     Mar 2 2018
The DIY SEO Audit: Off-Page SEO and Its Impact on Websites
How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this point. It’s ok to feel...
Advice Local     Feb 23 2018
The DIY SEO Audit: How to Place Higher in Search with On-Page SEO
So how far are you into the DIY SEO audit? Have you completed part one and two , or are you just now joining us for part three in the series? Today we are going...
Advice Local     Feb 16 2018
The DIY SEO Audit: The Technicalities of Technical SEO
Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement in search results and the...
Advice Local     Feb 9 2018
The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines
When it comes to marketing a local business , SEO is the most important and most popular strategy to pursue. While both paid traffic and social media should be...
Advice Local     Feb 2 2018
The Local Presence Management Strategy All Businesses and Brands Need
Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks,...
Advice Local     Jan 25 2018
Making the Most of Each Moment: The Local Presence Management Strategy All Businesses and Brands Need
Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as building blocks,...
Advice Local     Jan 25 2018
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