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Alex Steward
Articles
Events
10 Essential Building Blocks for Successful Businesses
There are so many things that go into building a successful business. Each business can arrange those building blocks differently. But there are some essential...
Specfinance
Feb 27 2016
Problems with Ecommerce Checkout? Vebology Suggests These Fixes
If you have an ecommerce site, you know it is not just enough to get potential customers to visit. The goal is to convert those visits to sales, and there are...
Specfinance
Feb 26 2016
Refine Vague Book Promotion with “Online Marketing for Busy Authors”
The rise of self-publishing has spawned a huge flood of eBooks in the market. What hasn t grown along with this flood, however, is a step-by-step guide for how...
Specfinance
Feb 26 2016
Safeguard Your Network with New Cisco Small Business Routers
The Internet provides small businesses with an incredible amount of access to resources, but this access comes with some caveats, and security happens to be one...
Specfinance
Feb 26 2016
In the News: Google Ends Right-Side Ads, MailChimp Adds Preview Feature
Successful marketing plans need many different facets in order to be effective. You need to consider things like search ads, email marketing and more. And this...
Specfinance
Feb 26 2016
Sprout Social Raises $42 Million
Sprout Social, a social media engagement software vendor, has raised $42 million from Goldman Sachs’ Merchant Banking Division and New Enterprise Associates....
Specfinance
Feb 26 2016
How NOT to Use a Stock Photo
A lot of small businesses rely on stock photography services to add some high-quality images to their websites and other promotional materials. The benefits of...
Specfinance
Feb 25 2016
Lisa Abbott of Genesys: Chat on Your Website Decreases Customer Abandonment by Half
Key findings in a recent Forrester Study on the benefits of using an omni channel engagement center, commissioned by customer experience platform provider...
Specfinance
Feb 25 2016
The Benefits of Working Backwards
Sometimes I like to work backwards. For example with this cartoon I drew the zig-zagging sales graph first and then tried to figure out what the people in...
Specfinance
Feb 25 2016
Google Ends Right-Side Ads on Search Results
Google right side ads have appeared in search results since AdWords launched in 2000. No more. They re history. R.I.P. Google has confirmed a huge change to...
Specfinance
Feb 25 2016
Small Beer Distributors Being Trampled by Big Box Stores
New York’s beer market may be large enough to accommodate all the local industry players, but the big money is going to big box stores like Costco and BJ’s at...
Specfinance
Feb 25 2016
Google Seeks Small Business Owners as Trusted Testers
Small business owners now have an opportunity to try out Google My Business tools before they re rolled out to the general pubic. Google My Business has...
Specfinance
Feb 25 2016
SoundCloud, a Favorite With Podcasters and Musical Entrepreneurs, Still Struggles With Profitability
Audio-based social networking service SoundCloud is struggling financially. The company reportedly lost a total of $70.3 million in earnings in 2013 and 2014...
Specfinance
Feb 25 2016
16 Ways a Virtual Phone Service Can Help Your Business
When launching your small business, it s unlikely that you thought hard about setting up a phone system, if you thought about it at all. You re not alone in...
Specfinance
Feb 25 2016
5 Amazing African American Owned Handmade Businesses
I’m a big believer in giving credit where credit is due. As it concerns the entrepreneurs you ll discover here, credit is due all day long, all year long,...
Specfinance
Feb 24 2016
Amazingly Effective Optimization Techniques For Your Blog
What good is having a great website loaded with oodles of amazing content if nobody can find it? How many customers are you going to convert if your website is...
Specfinance
Feb 24 2016
Metrics Overload? How to Streamline Marketing Data
From Google Analytics to social media dashboards, too much data can lead to metrics overload. How can you tell if your customers are happy with your service?...
Specfinance
Feb 24 2016
What are Some Keys to Effective Communication
How much of your communication is “lost in translation?” Communication in the workplace has always posed a challenge, but 21st century trends may mean even...
Specfinance
Feb 24 2016
Handmade Business Industry Sees Robust Growth, Judging From Etsy Results
Etsy announced strong 2015 results, a reflection of the overall robust interest in the handmade business industry today. Etsy reported 21.3 percent growth in...
Specfinance
Feb 24 2016
Handmade Business Industry Sees Robust Growth, Based on Etsy Results
Etsy announced strong full year 2015 results, a reflection of the overall robustness of the handmade business industry. Etsy reported 21.3 percent growth in...
Specfinance
Feb 24 2016
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