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Do you want a watch that “does it all?” It’s the kind of watch you can style in all sorts of ways. It’s a watch you can wear to formal nights out, to the office, or around town. The Tilly™ from Armitron® checks all these boxes and more. You can find the Tilly™ as a classic gold watch for women. Or you can explore silver tones, dark shades, bright hues, and more.

You can call the Tilly™ a watch defined by versatility. But its versatility as a formal and casual watch merely scratches the surface of just how versatile the Tilly™ can be. If you’re looking for a watch that can hit all the right notes as a stylish and functional timepiece, here’s what sets the Armitron® Tilly™ apart.

In Defiance of the Ordinary

First and foremost, the Armitron® Tilly™ does what many other watches simply don’t. It looks different. Armitron® is already known for watches that do things differently, like the Griffy™ and their many sport watch options. The analog Tilly™, however, sheds the conventional round watch face. Instead, it embraces the rectangular look. The result is a narrower, sharper, style-forward timepiece that stands out on your wrist.

The Tilly™ uses its rectangular design to great effect. At a glance, it can take on the appearance of a glitzy bracelet. Of course, on closer inspection, it reveals its true identity as a watch, with a watch dial that also defies the ordinary. Many Tilly™ models feature stunning Roman numerals rather than traditional numbering.

The Tilly™ as Timeless Jewelry

When you think of a watch, you might not necessarily think of it as a piece of jewelry. Many watches are functional, like the Armitron® sport watches for men and women. While these watches can certainly deliver on style, you may want a different look for a piece that speaks to elegance. This is where the Tilly™ makes an excellent choice.

The Tilly™ watch and bracelet set take elegance to an entirely new level. Armitron® recently introduced this remarkable matching set. You can wear the Tilly™ paired with its matching bracelet. Wear them together on one wrist. Wear them separately. Or blend the two. That’s right. The bracelet can be connected to the watch to create something entirely new…

Reveling in the Unexpected

Something entirely new? Now, you can wear your watch as a necklace. You may have seen Taylor Swift rocking a watch choker at the 2024 Grammys. The look was a smash hit. By attaching the Tilly™ to its accompanying bracelet, you can cultivate your own “necklace watch” look. It’s yet another way you can wear the Tilly™, both casually or formally.

It doesn’t end there. The Tilly™ also comes in a number of stunning styles and colors. You can find the Tilly™ in silver and gold tones. These can make for exceptional jewelry pieces. You can also find the Tilly™ with eye-catching leather bands. Take the Tilly™ in red leather, for instance. It may be the perfect piece to pair with your favorite red heels.

Find the perfect Tilly™ for your collection at https://www.armitron.com/

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2024 is the year of the rectangular watch. Watch enthusiasts have started to take note of this particular watch style. The rectangular watch is steeped in history. It was first created in the early 20th century, modeled after WWI tanks. Now, it’s coming back in style, and Armitron® is at the forefront of this glorious return!

Armitron® has been ahead of the trend with their womens rectangular Tilly™ watch, an elegant timepiece designed for women. This year, however, Armitron® decided to bring this elegant style to their men’s collection with the Grant™. Starting this March, men can bring a bit of rectangular timekeeping into their watch collection. Here’s everything you need to know about this new silver watch for men.

What Is a Rectangular Watch?

Before introductions, what exactly is a rectangular watch? Even if you’re already familiar with this style, here’s a quick refresher. In short, the rectangular watch features a rectangular watch case. Think of it as a more “angular” approach to watch design, rather than the traditional round watch face.

The rectangular watch has its origins in the early 20th century and around the time of World War I. Famed French jeweler and watchmaker Louis Cartier spearheaded its design, which was evocative of the military tanks used in the First World War. Thankfully, rectangular watches took a more elegant approach to their design characteristics than the tanks themselves!

Meet the Grant™

Fast forward to today. Going into 2024, Armitron® is introducing a number of rectangular watches—including new versions of their beloved Tilly line. For the women out there, you can now find the Tilly™ in a few new bold designs. But what about the men? Get ready to meet the Grant™. This is one of the newest watches to join the Armitron® family, and it’s ready to help you make a statement.

Many people trust Armitron® from their incredible collection of analog and digital watches, so it’s understandable when people start to get excited for a new watch to hit the lineup. The Grant™ is no exception. It features many similar design characteristics to the popular Tilly™, but with a bolder wrist presence.

A Closer Look at the Grant™

The Grant™ is set to debut in a number of styles. You wouldn’t expect anything different from Armitron® with their extensive collection of analog watches and sport watches for men, complete with all sorts of different styles. Get the Grant™ with a more minimalist silver with a white dial. Or turn up the boldness with a silver and gold-toned Grant™.

You can even go for the more sophisticated silver-toned case with the black dial. It’s the kind of look you can wear to the office, during a night out, or really anywhere. The Grant™ offers the complete package of sophistication and versatility all wrapped up in this year’s must-have rectangular watch.

Shop for a new rectangular watch from Armitron® at https://www.armitron.com/

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Searching for that perfect gift for the special person in your life? Sometimes, you start shopping for a gift, and nothing quite clicks. You know you want to get her something meaningful for Valentine’s Day or her birthday or just because you want to surprise her for no reason at all. Most of all, you want it to be a gift that stands out.

Let Armitron® be your source of gift-giving inspiration. If you want to give her something special, Armitron® has a versatile selection of analog, digital, and sport watch options she’s sure to love. A watch is the kind of gift that’s both meaningful and practical. Here are a few Armitron® watches that make an excellent gift for the special woman in your life.

Refinement and Class: The Tilly™

If she adores the finer things in life, Armitron® has what you’re looking for. The Tilly™ is refinement and class, through and through. The small rectangular dial and narrow band are designed to sit delicately on the wrist. Of course, the Tilly™ is more than a feminine design—it’s also a showcase of impeccable materials and styling. Discover the Tilly™ witha variety of bands, including ceramic, lizard leather, and metal. No matter what option you choose, it’s ready to make a statement.

Always in Motion: The Pulse™

Is the woman in your life always on the move? For those living the dream and leading an active lifestyle, Armitron® sport watches for men and women can make the perfect gift. Take the Pulse™, for example. The Pulse™ is a newer addition to the Armitron® sport watch collection. It features a large, exceptionally readable digital display, along with multiple modes to help keep their eyes on the prize. The Pulse™ is available in Blush, Black, and White.

Truly Iconic: The Rachel™

Do you have a special woman in your life you’d call iconic? Why not give her a watch that is just as iconic? The Rachel™ from Armitron® is a watch with timeless style. It features an eye-catching, scalloped bezel around a tasteful dial. The Rachel™ is a gold watch for women that stands out from the crowd and elegantly completes any look. It’s available in Silver, Rose Gold, and Champagne. Plus, it pairs perfectly with the Ross™—a watch for him that shares many of the same design cues!

Embrace the Love: Prismatica™

Who doesn’t love a little color in their life? The Armitron® Prismatica™ is defined by color. As the hands move, the dial changes color. It’s the kind of watch that can bring you a feeling of joy every time you look at it. And we can all use a little more joy in our daily lives. Give your special someone a bit of joy in the form of a watch. Or maybe you’re practicing self-love and you’re looking for a gift for yourself. Armitron® watches make the perfect gift for a loved one, and they can be meaningful gifts for yourself, too. This Valentine’s Day—or any day you feel like treating yourself—why not embrace self-love?

Give her the gift of a memorable watch at https://www.armitron.com/

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There are all sorts of gift-giving occasions throughout the year. From birthdays to holidays to just because, you may be the kind of person who looks for any excuse to give gifts to the ones you love—including your significant other. He means so much to you. He’s there for you when you need him most. A gift is an excellent way to let him know how much you love and appreciate him.

This year, why not give him something unexpected? How about a watch? Whether you give it on Valentine’s Day, his birthday, or any other occasion, a watch is the kind of gift that’s equal parts thoughtful, practical, and stylish. Armitron® is a trusted brand that understands everything there is to know about watches. They have a wide selection of analog and digital watches for him, each just as giftable as the next. Here are a few to consider.

The Modern Classic: The Metro™

Looking for a watch he’ll love that’s sleek and stylish, featuring a timeless design? Meet the Metro™. The Metro™ features style cues from classic Armitron® designs, like the Ridgemont™. However, the Metro™ takes the rectangular case design—complete with dual analog/digital timekeeping—to an entirely new level. Available in Gold or Black, with a gold-toned case on both models, the Metro™ is a sharp addition to any outfit. It’s the kind of watch he can dress up or wear casually. Either way, it’s sure to become the watch he reaches for when he’s heading out the door.

The Sophisticated Gentleman: The Ross™

There’s something special about thoughtfully designed analog watches. These are the kinds of analog watches with straightforward, timeless designs that he can wear with pure confidence. One Armitron® watch that fits this description perfectly is the Ross™. This analog, silver watch for men is a signature Armitron® design. It features a scalloped-edge bezel, framing a stunning sunray dial. You can also pair the Ross™ with the Rachel™—an Armitron® watch for her that shares some of the same design cues in a smaller size with some feminine touches. Get the Ross™ in stunning Silver, Navy, Gold, or Gold/Silver.

The Energetic Dynamo: The Apex™

Armitron® is also known for their collection of sport watches for men. One of their newest additions to the lineup is the Apex™—a bold, sleek sport watch with an impeccable display. The Apex™ comes in three styles: Orange, Black, and Gray. The design boasts a 50 mm case width, making it an ideal choice for anyone who lives life on the move. He can easily glance down at the display to check his lap time for cardio training or see how much time he has left to rest until his next set in the gym. The Apex™ also features an altimeter, barometer, temperature reference, weather station, 99 lap memo, backlight, and much more. In short, this is one feature-packed sport watch that anyone would love.

Find the perfect watch for him at https://www.armitron.com/

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Armitron® is a staple of American watchmaking. They’ve been creating iconic timepieces since 1975. But what makes their watches iconic? Is it the design? The way it feels on your wrist? The convenience it gives you to check the time with just a glance? All of the above? Armitron® has a collection full of watches that check the “timeless” box. These are analog, digital, and sport watches for men and women that stand the test of time. They look great, match your style, and feel good to wear. Here are five Armitron® watches that embody timeless design.

The Atlantis™

Green and gold. These are two immediately recognizable characteristics of the Armitron® Atlantis™. The watch features a stunning gold-toned case, bezel, and bracelet. Even the hour markers and hands are the same stunning gold color, which is only enhanced by the seafoam green dial. The Atlantis™ is also available in a dark bronze “chocolate” version, too. In either colorway, the Atlantis™ features a scalloped bezel and an uncluttered dial. That makes it easy to read and easy to wear.

The Aura™

The Armitron® Aura™ is all about artistic wonder. It comes in two variations: seafoam green/gold-tone and lavender/black. As a black or gold watch for women, the case and bracelet are understated. They’re elegant yet subtle. There’s a reason for this subtlety—to highlight the striking design. Each watch features an eye-catching piece of art as part of the dial. Each dial design started as hand-painted, watercolor artwork by Johnny Wujek that you can now wear as a part of your favorite outfit. It’s the kind of artwork that’s timeless, fittingly centered in a timeless watch.

The Blueprint™

The Armitron® Blueprint™ is a watch featuring automatic movement you can see showcased through the front dial. Some automatic watches feature a window into the movement on the underside, but the Blueprint™ does things differently. It comes in a variety of colors, including black, so you can find the Blueprint™ that’s right for you.

The Apex™

The Armitron® Apex™ sport watch is a new arrival. While it’s a fresh take on everything a digital watch can be, it’s timeless through and through. The circular face features a stainless steel top ring and a black dial that make an eye-catching statement. When you’re looking for a sport watch that stands the test of time, versatile features are hard to beat, and the Apex™ delivers. From the 60 dots-matrix LCD display and EL backlight to a barometer and altimeter, this is the perfect watch for all your adventures. Choose the black or gray colorway for a classic feel, or go with orange, if you’re feeling bold.

The Metro™

Another newer addition to the Armitron® lineup, the Metro™ is a blend of retro and modern style. It features a striking rectangular case with a bracelet that’s just as striking. And then there’s the dial, complete with both a digital display and an analog face. With its black and gold-toned features, it’s the kind of watch that’s easy to dress up for a night on the town or for wearing as your go-to for the workweek.

Find your own timeless watch at https://www.armitron.com/

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Armitron® watches have a rich history. The brand was born in 1975 in New York City and was an integral part of the digital watch revolution in the 1970s and ’80s. This era saw many unique and desirable analog and digital watches land in stores and on people’s wrists everywhere.

These days, there’s a lot of nostalgia for this era—and that nostalgia extends to these amazing timepieces. Armitron® knows! That’s why you’ll find watches throughout the Armitron® collection that capture the memory of the past while giving you a quality watch you can wear for years to come. If you’re ready to cultivate a retro-chic style, here’s how Armitron® can help make it happen!

Old-School Digital

For a lot of people, old-school digital watches are a source of pure, delightful nostalgia. The 1980s was the digital decade. Everyone wanted a part of the digital revolution in their lives. All these years later, you can embrace the nostalgia of the digital revolution with Armitron®.

Take, for instance, the Armitron® Champion™. Armitron® has a history of creating exceptional sport watches for men and women, and this model is no exception. The only difference is the Champion™ features design callbacks to the ’80s. It’s retro, it’s sleek, and it’s an excellent sport watch. Or if it taps into your streetwear sensibility, even better! The Champion™ is available in silver or gold with a black band.

Analog with Retro Flair

While it’s common to associate retro-chic with classic digital watches like the Armitron® Rogue™ or even the Armitron® Griffy™—another old-school favorite—you can also find many analog watches with a retro twist. These watches often feature straightforward designs. They leave the unnecessary bells and whistles behind and embrace a simplified design.

One example is the Armitron® Atara™. You can get it as a silver watch for men, but it also comes in black and gold-toned varieties. The Atara™ is sleek, retro, and looks great paired with just about any outfit—casual, business, or formal. Another analog watch with timeless touches is the Atlantis™. It features classic design elements, like a scalloped bezel, and it comes gold-toned with a seafoam green dial or chocolate-toned with a matching chocolate dial.

The Best of Both Worlds

There are select pieces in the Armitron® collection that bridge the gap between analog and digital. These are watches that are very much the best of both worlds. The Armitron® Ridgemont™ may be the pinnacle of this combination. It features a distinctive retro design. The rectangle case and bezel frame the squared dial, featuring both analog and digital displays.

Then there’s the Metro™, a new addition to the Armitron® lineup. The Metro™ is sleek, stylish, and retro-chic, all wrapped into one eye-catching package. It mirrors some design elements of the Ridgemont while taking things to the next level. It features a square case with a stunning transparent dial, again complete with analog and digital displays. It also features a mesh in either gold-toned or black.

Cultivate your retro-chic look at https://www.armitron.com/