Drug rehab marketing agency providing addiction conferences, drug rehab SEO, drug rehab marketing consultants. Organic solutions for a buy rehab leads and AdWords or PPC strategies. We provide drug rehab marketing solutions for drug rehabs West Palm Beach to drug rehabs Costa Mesa California. Our substance abuse marketing clients are in many states including addiction treatment centers Nashville Tennessee. Our addiction conferences educate on ethical business and marketing practices.
Drug rehab marketing consultants are a necessity in two main areas for drug and alcohol addiction treatment centers, opiate detox’s and sober livings. CEO’s of addiction treatment centers need expertise on the best digital marketing strategies and business management consulting to survive the changes of the behavioral healthcare industry. The churn for drug rehab leads and treatment calls done by searching for rehabilitation in the addiction treatment industry is astoundingly high. Many owners experience difficulties with drug rehab marketing plan creation and implementation.
The Need for Drug Rehab Marketing Consultants
The extreme need for drug rehab marketing consultants stems from three large number if facilities across the US. There are over 15,000 rehabilitation centers across the United States. Starting and running a highly profitable drug and alcohol treatment center is the goal, but it can be taxing and costly without the help of experienced business management consultants.
Being one of the most profitable ventures in the world today, it does not mean that it is easy to run. Just like any other business, expertise is needed for successful growth and profitability. Behavioral Health Network Resources are not only drug rehab consultants, but we have also been educating addiction Executive with our 13 Addiction Executive Ethical Marketing Practices (EMP) conferences. Each of these conferences features 5 different thought leader panelists in a talk show host forum.
The main reason addiction treatment centers hire drug rehab marketing consultants is to prevent costly mistakes. Web marketing is complicated and constantly changing. Website development, hierarchy, search engine optimization, Google my Business, back-links, citations across the web are just some areas that need to be in place. In addition, treatment centers and detox providers need backend tracking from Google analytics and call tracking metrics. There are paramount things that Addiction treatment centers, opiate detox’s and sober living owners must know their drug rehab marketing strategies.
The drug and alcohol addiction treatment industry accounts for over 35 billion dollars a year. However, it is extremely competitive and effective marketing costs money. Experienced and visible drug rehab consultants can prevent many of these costly marketing mistakes. Many online drug and alcohol addiction treatment center marketing agencies claim they have strategies for drug rehab lead generation. Many new and existing centers are making costly mistakes that could be prevented with drug rehab consultants.
Drug Rehab Marketing Consultants Should Lead by Example
Drug rehab marketing consultants should lead by example. They should offer more than cookie-cutter solutions. Addiction treatment marketing is a unique niche and requires several important aspects. Experience with drug addiction recovery programs in addition to advertising and marketing experience outside the industry is paramount. Both are absolute musts when hiring drug rehab consultants. The expertise provided by these two variables will prevent wasted marketing dollars by avoiding some of the many common mistakes made by new centers and existing rehab providers.
One of the best ways to weed out some of the less experienced drug rehab consultants is to look at the marketing they are generating for their consulting firm. Are they marketing for their services in addition to individuals seeking drug and alcohol addiction treatment? It’s easy to show their portfolio of addiction treatment centers they are consulting with, however, are they practicing what they preach in their own business marketing strategy? You should see their marketing spread across the web.
They should have touched you on different mediums that may include top ranking on Google search, Google 3-pack, Facebook, LinkedIn, Twitter and in your email inbox. Every advertising and marketing agency will tell you that you must be a leader in your niche. The above will indicate if they have the tools, education, and experience to assist your organization. It will clearly demonstrate what they could potentially do for your drug rehab lead generation campaign.
Drug Rehab Marketing Marketing Consultants Must Know Websites and Drug Rehab SEO Marketing
Drug rehab marketing consultants know all about on-page SEO. Drug rehab SEO and website development go hand in hand. A website is the #1 tool used by Google to rank terms searched. Organizations in the behavioral health industry must understand that a website is like an iceberg. Over 90% of the volume of an iceberg can’t be seen because it is underwater. Many addiction treatment centers base the quality of their website on ascetics. While this is an important aspect of drug rehab lead generation on the web, it is not the most important aspect. There are many moving parts underneath a website that must work in harmony to rank on page one of Google.
Drug rehab marketing consultants must know SEO, SEO and lead generation are core aspects of every successful business. Your addiction treatment center may not have all the necessary aspects in place to experience high website traffic and generate phone calls. It takes knowledge and experience in drug rehab lead generation to boost your organic rankings and brand awareness.
Digital Marketing, SEO and Lead Generation
Drug rehab marketing consultants understand on page drug rehab SEO. Inadequate website development is the #1 reason web marketing fails in the addiction treatment industry. A website is a foundation for all businesses. It is not a necessary evil, it is a revenue-generating machine. Building a structured and precise foundation is an absolute must. Many businesses in the recovery industry take short-cuts when building their websites. They usually price shop when they are building their website, taking the lowest bidder. This critical mistake can cost them hundreds of thousands of dollars on their marketing and advertising. It starts with an organized hierarchy in a manner that is favorable to Google. Google spiders scan websites looking to fill a search inquiry.
Without proper hierarchy, they will not be able to find the information or have difficulty in finding the pertinent information. This causes them to not read the site or penalize the website. The bot is looking for the sitemap, schema, optimized keywords, current rankings, Google maps, local listings to name a few. These are just some of the areas that are missed by taking shortcuts when getting a website built or re-built. Drug rehab consultants can prevent this mistake for drug and alcohol addiction treatment centers.
How Poor Drug Rehab SEO Affects Addiction Treatment Center Marketing
Drug rehab marketing consultants understand drug rehab SEO. SEO stands for “search engine optimization.” It generates free traffic from Google search either organically or in Google Maps. It is impossible for anyone to know everything there is know about SEO, even drug rehab consultants. One of the main reasons is because Google doesn’t provide exacts on what they are looking for in search engine optimization. They provide little golden nuggets and the rest are white hat best practices. The bottom line is SEO takes time and knowledge. The problem here is drug rehabs have traditionally used short-term solutions to the long-term problem of maintaining a healthy census. Many us black hat SEO tricks that work may work for a short period of time, however, Google eventually penalizes their website for using these tactics.
SEO starts with the building or re-building of the website. Once this is done properly without short-cuts then the stage is on-going and endless. Drug rehab consultants can bring education on SERP’s, H tags and much more. The second stage should start with local SEO in Google Maps, citations, hyperlocal pages and the extremely important blog.
Why Hire Drug Rehab Marketing Consultants?
Drug rehab marketing consultants are needed more than ever. The addiction treatment industry generates a tremendously large amount of revenue and is extremely competitive. Many drug rehab centers unknowing are wasting their drug rehab marketing and advertising dollars. Due diligence is paramount in finding the most appropriate, efficient and cost-effective digital marketing strategies for success. Drug rehab consultants provide experience and knowledge to avoid costly mistakes.
With our many years of experience as drug rehab marketing consultants, we help businesses discover possible pitfalls that can bring their businesses down in a more customized manner. To us, every drug addiction recovery center is unique, and we offer consulting services that match with its specific needs. Give us a free no-obligation call at 561-235-6195 and let our drug rehab marketing consultants save you $10,000’s of dollars every month.
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Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.