Drug rehab marketing agency providing addiction conferences, drug rehab SEO, drug rehab marketing consultants. Organic solutions for a buy rehab leads and AdWords or PPC strategies. We provide drug rehab marketing solutions for drug rehabs West Palm Beach to drug rehabs Costa Mesa California. Our substance abuse marketing clients are in many states including addiction treatment centers Nashville Tennessee. Our addiction conferences educate on ethical business and marketing practices.

Drug rehab SEO is difficult for owners in the addiction treatment center marketing. Small inpatient drug rehabs and IOP drug rehabs have always had a difficult time in generating clients. They have had poor drug rehab marketing strategies and almost no drug rehab SEO. This is because the entire industry has fallen to digital Darwinism. The small drug and alcohol addiction treatment centers do not have the money to compete directly with the big players. There are about a dozen players spending in excess of $500,000 per month in Google Ad Words and PPC. This is good news for small rehabs because there is a better and less expensive way to increase targeted addiction treatment calls and beat the big players!

Why Drug Rehab SEO is Needed to Ranked on Page One of Google

Drug rehab SEO is not Google Ad Words or Pay per click. It does not require Legit Script certification. The big players spending $500,000 a month in Google ad words and pay per click know one thing. There are a lot of searches on Google. In fact, we know there are at least 40,000 searches on Google every second! Let’s let that sink in for a second. Granted they are not all for addiction treatment, however Google is the #1 place where people are searching for treatment.

Where the small rehabs can compete is on page one of Google with the help of a drug rehab SEO specialist. Not with the AdWords or PPC. There is a much better less expensive way. You see, paid ads only get 10% of page one clicks. The top 10 organic results get a whopping 90%! This means the consumer does not trust the paid ads. This is a good thing for the small inpatient drug rehabs and IOP drug rehabs.

Behavioral Health Network Resources gets small centers ranked on page one for key search terms in 60-90 days with our accelerated drug rehab SEO program. In fact we have several programs that cost less the cost of one admission. Once you start to rank on page one organically you tend to stay there a long time. This means every admit means it lowers your cost per acquisition.

Only 1 % of Drug Rehabs Have Enough Drug Rehab SEO Marketing Knowledge to Make It On Page One of Google

Why is drug rehab SEO so difficult? There are only 13 organic slots on page one of Google. You have the Google 3 pack. Then there is the top 10 organic slots on page one. There are approximately 14,000 addiction treatment centers in the US. If your small addiction treatment center can get ranked on page one for key search terms it means you are taking clients away from the big players spending big money.

There are some key reasons why the small players are not ranking on Google. The first reason is their website. Every new client we get needs on page SEO on their website. Many times they had a website designer build their website and not a website developer.

This difference is a designer makes the website aesthetically pleasing and website developer make is communicate better with Google. A website developer and a good drug rehab SEO professional are the two best investments you can make. The payoff would be forever as you will be in more searches, get more clicks and get more calls. Our client Harmony Grove Recovery inpatient drug rehabs San Diego now ranks for IOP drug rehabs San Diego, drug rehabs San Diego, best drug rehabs San Diego and many more.

The next thing you need is good backlinks. Google uses over 200 ranking factors to rank websites. However, the #1 factor is backlinks. Many times when Behavioral Health Network Resources gets a new drug rehab SEO client we see little or poor backlinks. We have built profiles across the web on drug and alcohol addiction that are rated high by Google. We then tap our clients into these articles, profiles and posts.

What Drug Rehab SEO Do The Small Drug Rehabs Need For Their Advertising?

There are some drug rehab SEO areas that prove to show drastic increases in rankings. This is because many times their advertising agency used drug rehab SEO Cookie Cutter mentality. They did not understand on page SEO. This is where you have to know what Google wants for the H tags, ALT tags, SERP descriptions and in the content. It takes a trained eye to SEO optimize web pages.

Think of drug rehab SEO as if you were driving on the thruway. There are many exits that tell you where they go. This is SEO. Google SEO will tell the Google spiders what is there. The H tags, ALT tags, SERP descriptions and fall in line with the key words that are linked.

How do Small Rehabs Learn How To Rank on Page One of Google?

Small inpatient drug rehabs and IOP drug rehabs can get a better understanding of drug rehab SEO, BHNR’s article drug rehab SEO vs. digital Darwinism gives a 40-pointt check list. It has a bullet point list that shows the common SEO mistakes made.

This checklist is one of the best tools for any drug and alcohol addiction treatment center marketing plan. BHNR is also the only drug rehab marketing agency that will train your staff. We can take the reigns and once the SEO starts working, we can train your marketing department.

Another big area that is missed or underdeveloped is the drug rehabs Google My Business profile. This is important and if drug rehab SEO is done properly properly it will produce treatment calls. This is also one of the keys to rank in the Google 3 pack on page one of Google. Imagine ranking in Google maps and ranking organically in the top 10 on page one. That would be a dream for any addiction treatment center in their advertising. Behavioral Health Network resources go a step further. We also get the LinkedIn, Facebook, Psychology Today profiles and more to also rank for the same keywords.

Drug Rehab SEO Packages by Behavioral Health Network Resources Provide Much More!

Our advertising gets more page one results because we know that drug rehab SEO requires proper website development and on page SEO. Behavioral Health Network Resources has several key drug rehab SEO packages. Small treatment centers can start to rank in 60-90 days. Part of why we are so good at drug rehab SEO is we dominate on social media. We took the time to capture your and our target audience on Facebook and LinkedIn.

We have over 60 addiction and behavioral health groups. These groups have a total of over 250,000 members. We also understand how to build these social media profiles. In fact we get our clients on page one with the mail website and social media profiles. When a clients searches a key word often our client have 2-5 page one results. This means they dominate organically. Check out some of these search terms we did for our client Centered Recovery.

• IOP drug rehabs San Diego
• best IOP drug rehabs Roswell
• IOP drug rehabs Roswell
• IOP drug rehabs Marietta

Drug Rehab SEO Marketing Packages and Training Available

BHNR offers drug rehab SEO training and drug rehab SEO services. Below is an quick glance of the drug rehab marketing we provide. Its surprising that many more small rehabs do not do drug rehab SEO because it is so affordable. Some of our drug rehab SEO packages include the following.

• Google Maps 3 pack program
• Full drug rehab SEO program
• 12-month drug rehab SEO program
• Drug rehab social media program

Any of these drug rehab SEO programs cost less than the cost of one admission. Large and small inpatient drug rehabs. Alcohol detox centers and IOP drug rehabs can rank for key search terms in 60-90 days. Call our CEO, Charles Davis at 561-235-6195 now and get started on seeing your addiction treatment center ranked on page one of Google. Drug rehab SEO is the best way for the small addiction treatment centers to compete and provides the lowest cost per acquisition..

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.

Addiction treatment centers are far behind in drug rehab marketing and drug rehab SEO advertising strategies. They are struggling with lead generation. The go to Legit Script certification and google Ad Words are ineffective. The drug rehab lead generation strategies mostly consist of a buy rehabs leads strategy. This is not effective in 2020. It will talk a concentrated effort on drug rehab marketing and SEO. Ranking on page one of Google organically is the key for addiction treatment centers to survive.

Drug rehabs during 2018 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay 2 Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

A Snapshot of the Business and Drug Rehabs Marketing Side

Drug rehab marketing and drug rehab SEO are difficult for addiction treatment centers. Drug rehab lead generation requires the use of the web. google get over 60,000 searches every second!. Think about that for a minute. there is no other place to go and get more potential business. Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

• downsizing
• bankruptcies
• selling off of assets
• staff firings
• lack of staff replacement
• lack of staff additions
• lower staff salaries
• changes in marketing techniques
• development  of joint ventures with financially sound traded companies
• mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced owners and operators where wasting financial resources hand over foot all in an attempt to “out do “ their competitors in order  to try to offer more and more luxury within their drug rehabs as they were attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

The biggest mistake made is with their drug rehab marketing SEO blog writing. Many are making the same errors with search engine optimization. Even though the signs are clear, they still are making critical errors. The signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

• a severely growing level of competition for the same patients,
• changes in the number of payments made for treatment by the insurance industry
• new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
• a lack of sufficient capital from an operational standpoint
• rapid and unnecessary expansion
• an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized owners who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

Substance abuse billing companies are playing a big role with revenue cycle management. One area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to forced drug rehabs to become in network.  It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits.  This could not continue forever.

In fact , there were some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts  for all of the services insurable but rather than paying the provider the carriers were ( and some continue ) issuing their reimbursement checks directly to the patient or subscriber which resulted in many cases, and still does so result, in  the insurance checks being cashed by the patient and the provider never realizing its fees for services rendered.

Understanding Drug Rehabilitation Centers Money Owed

Obviously, this was and continues to damage the providers financially as they are rendering services in good faith but never receiving the checks from the carriers.  The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers were losing exorbitant amounts of money in this fashion and in some cases not even realizing that this was happening.

The result of all of the above circumstances is that places like drug rehabs San Diego have split into the “have’s” and “have-nots”.  If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves are often comprised only of the larger most well funded (and often time owned by publically traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab marketing education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events where they are actually only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies, unless the provider has extremely deep pockets which some of them still do.

The savviest operators now realize that the money which used to be spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices is much better utilized with SEO, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

So, where does this leave us? The purpose of this article is not to claim that we have the one and only solution to the financial problems stated above which have grown in recent years

However, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Debt Collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivable and utilizing such funds at the appropriate time to pay operational internal debt on an ongoing and predictable basis.

Pay 2 Patient is not a billing company but strictly a debt collection company and also assists its clients in the RCM process so that the client is able to pay operational expenses as such becomes due. The collection of debt provides the company which is owed money to collect at least a portion of what is owed and thereby add to the pot of financial resources available to pay expenses. There are some addiction providers we know that have been owed millions of dollars in uncollected debt and ultimately had to go out of the business of course.

Reclaiming Precious Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital each week or each month to pay operational expenses when due.  The money gets spent in a variety of other ways as described above. And often times there are is no margin of error which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Receivables Doesn’t Cost Much

The ROI to employ debt collection methods is so low as to beg for utilization.  The process is very simple but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt, especially the kind of debt when the carrier has sent the reimbursement check to the patient and the check has been cashed.  Retrieval of those checks, or the cash itself, is very difficult, but none the less doable.

Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider  to help with the covering of operational expenses.

Drug Rehabs and Alcohol Detox San Diego Regaining Business Focus to Survive a New Industry

Alcohol detox centers in San Diego accepting most health insurances are are now available rocking the drug rehab world. This new detoxification is performed over a slow taper. There is nothing dirty, or unseemly or embarrassing about a company taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed,  insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money.  To do less is to put your company at further financial risk. You can contact Dale Redlich for a free consultation at 954-592-1921 on reclaiming lost revenue.

California Addiction Executive Conference Educating on Business

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud to bring our Addiction EMP Series conference to Costa Mesa, California on 1/22/19.  Check out the addiction conferences EMP Series event in California.

When seeking the top 10 drug rehabs New Jersey options you need to consider opioid and alcohol detox, residential and intensive outpatient addiction treatment. You need to do some research addiction treatment centers and how qualified they are for your individualized needs. Drug and alcohol addiction treatment have many levels. The severity of your addiction plays a big part in the rehabilitation you will need.

Types of Drug Rehabs Addiction Treatment Centers

Depending on how long an individual has been using alcohol or drugs is only one factor. Other factors may be to what extent they are using. Also, relapse plays a factor because if a relapse occurs, they will need to go through detox.

There are three basic levels of care for substance abuse treatment. Each level of care is specific in its’ protocols for clinical care.

• alcohol detox rehabs New Jersey, or opioid detox
• inpatient or residential drug rehabilitation
• intensive outpatient (IOP) or outpatient.

Probably the most important factor is mental health. Over 90% of addiction has co-occurring disorders. These are the heart of the addiction issue. They must be addressed on an individual and group level. Finding out what is trigger drug misuse is critical to long-term recovery. 

Addressing Heroin, Opioid and Alcohol Detox

Alcohol detox is one of the most misunderstood parts of addiction. When an individual goes through an alcohol detox many think they can do it themselves. This makes it difficult for the best drug rehab marketing specialists to reach them as a client. While this is true, it is extremely dangerous. It should be done by a qualified physician or addiction treatment center. There are many alcohol detox New Jersey facilities and across the US.

When a doctor performs an alcohol detox, they can prescribe comfort medications to reduce the severity of the detoxification process. These meds can reduce urges, shakes, sweats and many more. One of the biggest barriers to long-term recovery is the fear of od detox. Having a qualified drug rehab guiding you can make the difference of perusing recovery.

Look for specifics on opioid, alcohol, and prescription pain medication. Get educated on the options provided by drug and alcohol addiction treatment centers. Understand the national laws that rehabilitation centers must abide to when advertising for new clients. The laws originated from drug rehabs West Palm Beach Florida. You should also make a site visit and look closely at their staff. Make sure they are well educated in behavioral health and have qualified physicians administering the treatment.

Inpatient or Residential Drug Rehabs

Residential drug rehabs provide the many tools needed for addressing drug and alcohol misuse. This level of care can last from 30 days to 6 months. There is a ton of work done at this level. Individuals learn about themselves on many different levels.

They realize that at the root of the disease are specific triggers. These behavioral health issues are often unknown by the individual. Some of these issues are;

• trauma
• neglect
• abuse
• isolation
• lack of self-worth

 What Are the Top 10 Best Drug Rehabs Options? 

1. Drug rehabs Carmel Indiana treatment center on LinkedIn are plentiful. LinkedIn is the world’s largest business website. Checking here for your search of the top 10 addiction treatment centers will provide useful information that you can trust. You will be able to reach many Doctors, and rehabilitation centers. 
2. When looking for the top 10 best drug rehabs Los Angeles provides, Facebook must be on your list. With over 2 billion users and thousands of addiction treatment groups, it should be considered. However, be careful of anyone offering free services. There are patient brokering laws across the nation to protect individuals. Many of the high profile “addiction advocates” are patient brokers in disguise.
3. When searching on Google for drug rehab West Palm Beach you will find the top 3 listings on Google maps. While this is a good source of information on substance abuse treatment centers, you need to be careful. Stay away from any listing that is not actually the name of a company. Even though deceptive web marketing laws exist for treatment centers, many try to disguise themselves. They do this rank high in the maps section and hope you will call. Ask what the name of the center is and make sure is the same as the one you clicked on. If the phone number is not at the actual treatment center stay far away.
4. Outpatient California drug rehabs Los Angeles is a commonly-searched term. When seeking IOP rehabilitation interview the treatment center as much as they are qualifying you. If they are quick to find out your insurance without addressing your issues, do not attend that program. Addiction treatment should be specific to your needs. They need to know very specific information on the drug misuse before they can assess if they can help you.
5. Sometimes you will search for drug rehabs near me. When seeking the top 10 drug rehabs New Jersey be careful on what pops when you add near me. Again, stay away from any listing that is not the actual name of a treatment center. After searching this term take the name of the treatment center and do a separate search before contacting them.
6. The best drug rehabs Atlanta addiction treatment centers will have a profile on respectable websites. One of these sources is Glass Door. This will help you asses they are legitimate and give some specifics of the company. It will show reviews, pros, and cons of the facility and its staff. It will also show how the staff views working there. This is valuable insight when seeking an addiction treatment center.
7. One of the largest populations suffering from addiction is young adults. It can be difficult finding the best drug rehabs near me resource of college students. Parent often find themselves in a very confusing place when seeking help for their children. Their future is at risk and you have to be careful in finding specialized treatment in this area. Young adults require specific needs. Parents want to make sure they do not lose their future to the disease. This addiction treatment center specializes in the college population. They get them back on track while addressing the core issues that are triggering their misuse.
8. Location is not the most important factor when seeking the best drug rehabs near me. Many times, it is best for individuals to get away from their city. This takes away easy accessibility to drugs and alcohol. It also gets individuals away from their bad influences. However, when getting treatment away from home there are some factors that need to be addressed. Some of these include What happens after they leave their 30-90 day protected bubble, they were in at the treatment center and come back home? Was the family involved with the substance abuse treatment? What happens in the case of a relapse?
9. One of the absolute best resources when seeking addiction treatment help is Psychology Today. There are many well-qualified drug rehabs Roswell Georgia addiction treatment centers. This is undoubtedly one of the highly trusted resources when seeking help. This website list psychiatrists, psychologists, behavioral health specialists, doctors, and many drug and alcohol addiction treatment centers.
10. Local resources can be a good source of finding legitimate drug rehabs Los Angeles locations. The patch is a local news source publication that covers almost every city in the US. What makes this resource credable is that they do not let spam on their site. It is also monitored by the community. Between these two factors, the content is credible and reliable.

Drug rehab marketing is a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Adwords. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

1. social media
2. content marketing
3. organic SEO
4. press releases

How To Build A Legal Drug Rehab Marketing Referral Network in California?

Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

Top 7 reasons Social Media Plays a Role for California Drug Rehab Marketing

Here on some of the top reason’s drug rehab marketing has to get involved on social media;

1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
6. Better Search Engine Rankings – Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategy

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google AdWords is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

• Does your content have SEO for keywords?
• Who are you creating the content for?
• What is the question, you are going to answer for that audience?
• How is your program unique?
• What content formats will you produce?
• Which channels will it be released through?
• How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

• Tip: There are many websites on the internet that will generate topic ideas for you. If you get writer’s block, just head over to one of these free sites and type in different topics.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

What is drug rehab SEO digital Darwinism? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

• Length of the blog is only 600-800 words
• The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
• No H Tags or useless H Tags
• There are no pics, or pics are missing keyword ALT descriptions
• The blog post is not focused on a single long tail keyword
• No SERP descriptions, or too short, or too long
• Blog posts are not categorized for long tail keywords
• Orphaned blog posts

Drug rehab marketing blog writing has not been used because centers have traditionally relied upon Google AdWords and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab marketing. We’ve watched many Florida centers fall because they failed to adopt an SEO strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase Drug Rehab Marketing SEO and Back-links

Press releases are an underutilized tool in drug rehab marketing. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of TheRecover.com an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

TheRecover.com is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand SEO, they know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate Press Release services will not allow you to publish general information or self-promotion types of posts. Here are the top 28 press release ideas for drug rehab marketing.

1. Sponsor a local event and write about it
2. Take a stand on a controversial issue
3. Announce a new hire, or someone’s promotion
4. Talk about a new milestone your center has reached
5. Share your client’s success stories
6. Publish a collection of testimonials from satisfied clients
7. Create a podcast and write about it
8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
9. Announce the release of a new video available on your YouTube channel
10. Establish a scholarship program for people who do not have the ability to pay
11. Publish your center’s treatment options with a local charity
12. Share a free “FAQ” sheet available at your center’s website
13. Share your treatment center’s mission statement
14. Publish a story about what makes your center different
15. Create a list of amenities your center offers
16. Share a link to a new blog page and describe what it is about
17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
18. Publish a story on why you do not offer Medication-Assisted Treatment
19. Identify a trend you are noticing within the recovery industry
20. Debunk a common myth in the treatment business
21. Create a list of what to bring to rehab
22. Publish a story about what to expect when someone enters your center for treatment
23. Tie your press release to a holiday
24. Answer the most common three questions potential clients would want to know about your center
25. Mergers and acquisitions
26. Office relocation or opening a new sober living
27. New technology trends affecting your industry
28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

TheRecover.com is One of the Executive Thought Leader Panelists at the California EMP Conference on 8/6/19

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. TheRecover.com will be sharing press release secrets you can put into place immediately that are low cost and produce admits. 

Our Addiction Conferences will have a total of 5 proven leaders. Each sharing proved business and marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

The post Drug Rehab Marketing Struggles for California Treatment Centers appeared first on BHNR.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.

California Drug Rehab Marketing Strategies Are Critical

Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

1. social media
2. content marketing
3. organic SEO
4. press releases

How To Strategically Build a Referral Network in California?

In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.

1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
6. Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategy

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

• Does your content have SEO for keywords?
• Who are you creating the content for?
• What is the question, you are going to answer for that audience?
• How is your program unique?
• What content formats will you produce?
• Which channels will it be released through?
• How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

• Tip: Be careful of you’re addiction treatment centers’ 800 number being stolen. There are a few bad apples that are deceiving Google and switching these numbers. Be sure to check yours at least every week.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

How to increase drug rehab marketing? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

• Length of the blog is only 600-800 words
• The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
• No H Tags or useless H Tags
• There are no pics, or pics are missing keyword ALT descriptions
• The blog post is not focused on a single long tail keyword
• No SERP descriptions, or too short, or too long
• Blog posts are not categorized for long tail keywords
• Orphaned blog posts

Drug rehab marketing blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase SEO and Back-links

Press releases are an underutilized tool in drug rehab marketing. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand they need drug rehab marketing consultants. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.

The Top 28 press Release ideas for Drug Rehab Marketing

1. Sponsor a local event and write about it
2. Take a stand on a controversial issue
3. Announce a new hire, or someone’s promotion
4. Talk about a new milestone your center has reached
5. Share your client’s success stories
6. Publish a collection of testimonials from satisfied clients
7. Create a podcast and write about it
8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
9. Announce the release of a new video available on your YouTube channel
10. Establish a scholarship program for people who do not have the ability to pay
11. Publish your center’s treatment options with a local charity
12. Share a free “FAQ” sheet available at your center’s website
13. Share your treatment center’s mission statement
14. Publish a story about what makes your center different
15. Create a list of amenities your center offers
16. Share a link to a new blog page and describe what it is about
17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
18. Publish a story on why you do not offer Medication-Assisted Treatment
19. Identify a trend you are noticing within the recovery industry
20. Debunk a common myth in the treatment business
21. Create a list of what to bring to rehab
22. Publish a story about what to expect when someone enters your center for treatment
23. Tie your press release to a holiday
24. Answer the most common three questions potential clients would want to know about your center
25. Mergers and acquisitions
26. Office relocation or opening a new sober living
27. New technology trends affecting your industry
28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

Drug Rehab Marketing Addiction Conferences

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.

The event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.