Addiction treatment centers are far behind in drug rehab marketing and drug rehab SEO advertising strategies. They are struggling with lead generation. The go to Legit Script certification and google Ad Words are ineffective. The drug rehab lead generation strategies mostly consist of a buy rehabs leads strategy. This is not effective in 2020. It will talk a concentrated effort on drug rehab marketing and SEO. Ranking on page one of Google organically is the key for addiction treatment centers to survive.

Drug rehabs during 2018 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay 2 Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

A Snapshot of the Business and Drug Rehabs Marketing Side

Drug rehab marketing and drug rehab SEO are difficult for addiction treatment centers. Drug rehab lead generation requires the use of the web. google get over 60,000 searches every second!. Think about that for a minute. there is no other place to go and get more potential business. Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

• downsizing
• bankruptcies
• selling off of assets
• staff firings
• lack of staff replacement
• lack of staff additions
• lower staff salaries
• changes in marketing techniques
• development  of joint ventures with financially sound traded companies
• mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced owners and operators where wasting financial resources hand over foot all in an attempt to “out do “ their competitors in order  to try to offer more and more luxury within their drug rehabs as they were attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

The biggest mistake made is with their drug rehab marketing SEO blog writing. Many are making the same errors with search engine optimization. Even though the signs are clear, they still are making critical errors. The signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

• a severely growing level of competition for the same patients,
• changes in the number of payments made for treatment by the insurance industry
• new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
• a lack of sufficient capital from an operational standpoint
• rapid and unnecessary expansion
• an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized owners who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

Substance abuse billing companies are playing a big role with revenue cycle management. One area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to forced drug rehabs to become in network.  It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits.  This could not continue forever.

In fact , there were some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts  for all of the services insurable but rather than paying the provider the carriers were ( and some continue ) issuing their reimbursement checks directly to the patient or subscriber which resulted in many cases, and still does so result, in  the insurance checks being cashed by the patient and the provider never realizing its fees for services rendered.

Understanding Drug Rehabilitation Centers Money Owed

Obviously, this was and continues to damage the providers financially as they are rendering services in good faith but never receiving the checks from the carriers.  The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers were losing exorbitant amounts of money in this fashion and in some cases not even realizing that this was happening.

The result of all of the above circumstances is that places like drug rehabs San Diego have split into the “have’s” and “have-nots”.  If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves are often comprised only of the larger most well funded (and often time owned by publically traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab marketing education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events where they are actually only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies, unless the provider has extremely deep pockets which some of them still do.

The savviest operators now realize that the money which used to be spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices is much better utilized with SEO, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

So, where does this leave us? The purpose of this article is not to claim that we have the one and only solution to the financial problems stated above which have grown in recent years

However, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Debt Collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivable and utilizing such funds at the appropriate time to pay operational internal debt on an ongoing and predictable basis.

Pay 2 Patient is not a billing company but strictly a debt collection company and also assists its clients in the RCM process so that the client is able to pay operational expenses as such becomes due. The collection of debt provides the company which is owed money to collect at least a portion of what is owed and thereby add to the pot of financial resources available to pay expenses. There are some addiction providers we know that have been owed millions of dollars in uncollected debt and ultimately had to go out of the business of course.

Reclaiming Precious Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital each week or each month to pay operational expenses when due.  The money gets spent in a variety of other ways as described above. And often times there are is no margin of error which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Receivables Doesn’t Cost Much

The ROI to employ debt collection methods is so low as to beg for utilization.  The process is very simple but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt, especially the kind of debt when the carrier has sent the reimbursement check to the patient and the check has been cashed.  Retrieval of those checks, or the cash itself, is very difficult, but none the less doable.

Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider  to help with the covering of operational expenses.

Drug Rehabs and Alcohol Detox San Diego Regaining Business Focus to Survive a New Industry

Alcohol detox centers in San Diego accepting most health insurances are are now available rocking the drug rehab world. This new detoxification is performed over a slow taper. There is nothing dirty, or unseemly or embarrassing about a company taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed,  insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money.  To do less is to put your company at further financial risk. You can contact Dale Redlich for a free consultation at 954-592-1921 on reclaiming lost revenue.

California Addiction Executive Conference Educating on Business

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud to bring our Addiction EMP Series conference to Costa Mesa, California on 1/22/19.  Check out the addiction conferences EMP Series event in California.

When seeking the top 10 drug rehabs New Jersey options you need to consider opioid and alcohol detox, residential and intensive outpatient addiction treatment. You need to do some research addiction treatment centers and how qualified they are for your individualized needs. Drug and alcohol addiction treatment have many levels. The severity of your addiction plays a big part in the rehabilitation you will need.

Types of Drug Rehabs Addiction Treatment Centers

Depending on how long an individual has been using alcohol or drugs is only one factor. Other factors may be to what extent they are using. Also, relapse plays a factor because if a relapse occurs, they will need to go through detox.

There are three basic levels of care for substance abuse treatment. Each level of care is specific in its’ protocols for clinical care.

• alcohol detox rehabs New Jersey, or opioid detox
• inpatient or residential drug rehabilitation
• intensive outpatient (IOP) or outpatient.

Probably the most important factor is mental health. Over 90% of addiction has co-occurring disorders. These are the heart of the addiction issue. They must be addressed on an individual and group level. Finding out what is trigger drug misuse is critical to long-term recovery. 

Addressing Heroin, Opioid and Alcohol Detox

Alcohol detox is one of the most misunderstood parts of addiction. When an individual goes through an alcohol detox many think they can do it themselves. This makes it difficult for the best drug rehab marketing specialists to reach them as a client. While this is true, it is extremely dangerous. It should be done by a qualified physician or addiction treatment center. There are many alcohol detox New Jersey facilities and across the US.

When a doctor performs an alcohol detox, they can prescribe comfort medications to reduce the severity of the detoxification process. These meds can reduce urges, shakes, sweats and many more. One of the biggest barriers to long-term recovery is the fear of od detox. Having a qualified drug rehab guiding you can make the difference of perusing recovery.

Look for specifics on opioid, alcohol, and prescription pain medication. Get educated on the options provided by drug and alcohol addiction treatment centers. Understand the national laws that rehabilitation centers must abide to when advertising for new clients. The laws originated from drug rehabs West Palm Beach Florida. You should also make a site visit and look closely at their staff. Make sure they are well educated in behavioral health and have qualified physicians administering the treatment.

Inpatient or Residential Drug Rehabs

Residential drug rehabs provide the many tools needed for addressing drug and alcohol misuse. This level of care can last from 30 days to 6 months. There is a ton of work done at this level. Individuals learn about themselves on many different levels.

They realize that at the root of the disease are specific triggers. These behavioral health issues are often unknown by the individual. Some of these issues are;

• trauma
• neglect
• abuse
• isolation
• lack of self-worth

 What Are the Top 10 Best Drug Rehabs Options? 

1. Drug rehabs Carmel Indiana treatment center on LinkedIn are plentiful. LinkedIn is the world’s largest business website. Checking here for your search of the top 10 addiction treatment centers will provide useful information that you can trust. You will be able to reach many Doctors, and rehabilitation centers. 
2. When looking for the top 10 best drug rehabs Los Angeles provides, Facebook must be on your list. With over 2 billion users and thousands of addiction treatment groups, it should be considered. However, be careful of anyone offering free services. There are patient brokering laws across the nation to protect individuals. Many of the high profile “addiction advocates” are patient brokers in disguise.
3. When searching on Google for drug rehab West Palm Beach you will find the top 3 listings on Google maps. While this is a good source of information on substance abuse treatment centers, you need to be careful. Stay away from any listing that is not actually the name of a company. Even though deceptive web marketing laws exist for treatment centers, many try to disguise themselves. They do this rank high in the maps section and hope you will call. Ask what the name of the center is and make sure is the same as the one you clicked on. If the phone number is not at the actual treatment center stay far away.
4. Outpatient California drug rehabs Los Angeles is a commonly-searched term. When seeking IOP rehabilitation interview the treatment center as much as they are qualifying you. If they are quick to find out your insurance without addressing your issues, do not attend that program. Addiction treatment should be specific to your needs. They need to know very specific information on the drug misuse before they can assess if they can help you.
5. Sometimes you will search for drug rehabs near me. When seeking the top 10 drug rehabs New Jersey be careful on what pops when you add near me. Again, stay away from any listing that is not the actual name of a treatment center. After searching this term take the name of the treatment center and do a separate search before contacting them.
6. The best drug rehabs Atlanta addiction treatment centers will have a profile on respectable websites. One of these sources is Glass Door. This will help you asses they are legitimate and give some specifics of the company. It will show reviews, pros, and cons of the facility and its staff. It will also show how the staff views working there. This is valuable insight when seeking an addiction treatment center.
7. One of the largest populations suffering from addiction is young adults. It can be difficult finding the best drug rehabs near me resource of college students. Parent often find themselves in a very confusing place when seeking help for their children. Their future is at risk and you have to be careful in finding specialized treatment in this area. Young adults require specific needs. Parents want to make sure they do not lose their future to the disease. This addiction treatment center specializes in the college population. They get them back on track while addressing the core issues that are triggering their misuse.
8. Location is not the most important factor when seeking the best drug rehabs near me. Many times, it is best for individuals to get away from their city. This takes away easy accessibility to drugs and alcohol. It also gets individuals away from their bad influences. However, when getting treatment away from home there are some factors that need to be addressed. Some of these include What happens after they leave their 30-90 day protected bubble, they were in at the treatment center and come back home? Was the family involved with the substance abuse treatment? What happens in the case of a relapse?
9. One of the absolute best resources when seeking addiction treatment help is Psychology Today. There are many well-qualified drug rehabs Roswell Georgia addiction treatment centers. This is undoubtedly one of the highly trusted resources when seeking help. This website list psychiatrists, psychologists, behavioral health specialists, doctors, and many drug and alcohol addiction treatment centers.
10. Local resources can be a good source of finding legitimate drug rehabs Los Angeles locations. The patch is a local news source publication that covers almost every city in the US. What makes this resource credable is that they do not let spam on their site. It is also monitored by the community. Between these two factors, the content is credible and reliable.

Drug rehab marketing is a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Adwords. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

1. social media
2. content marketing
3. organic SEO
4. press releases

How To Build A Legal Drug Rehab Marketing Referral Network in California?

Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

Top 7 reasons Social Media Plays a Role for California Drug Rehab Marketing

Here on some of the top reason’s drug rehab marketing has to get involved on social media;

1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
6. Better Search Engine Rankings – Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategy

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google AdWords is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

• Does your content have SEO for keywords?
• Who are you creating the content for?
• What is the question, you are going to answer for that audience?
• How is your program unique?
• What content formats will you produce?
• Which channels will it be released through?
• How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

• Tip: There are many websites on the internet that will generate topic ideas for you. If you get writer’s block, just head over to one of these free sites and type in different topics.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

What is drug rehab SEO digital Darwinism? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

• Length of the blog is only 600-800 words
• The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
• No H Tags or useless H Tags
• There are no pics, or pics are missing keyword ALT descriptions
• The blog post is not focused on a single long tail keyword
• No SERP descriptions, or too short, or too long
• Blog posts are not categorized for long tail keywords
• Orphaned blog posts

Drug rehab marketing blog writing has not been used because centers have traditionally relied upon Google AdWords and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab marketing. We’ve watched many Florida centers fall because they failed to adopt an SEO strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase Drug Rehab Marketing SEO and Back-links

Press releases are an underutilized tool in drug rehab marketing. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of TheRecover.com an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

TheRecover.com is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand SEO, they know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate Press Release services will not allow you to publish general information or self-promotion types of posts. Here are the top 28 press release ideas for drug rehab marketing.

1. Sponsor a local event and write about it
2. Take a stand on a controversial issue
3. Announce a new hire, or someone’s promotion
4. Talk about a new milestone your center has reached
5. Share your client’s success stories
6. Publish a collection of testimonials from satisfied clients
7. Create a podcast and write about it
8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
9. Announce the release of a new video available on your YouTube channel
10. Establish a scholarship program for people who do not have the ability to pay
11. Publish your center’s treatment options with a local charity
12. Share a free “FAQ” sheet available at your center’s website
13. Share your treatment center’s mission statement
14. Publish a story about what makes your center different
15. Create a list of amenities your center offers
16. Share a link to a new blog page and describe what it is about
17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
18. Publish a story on why you do not offer Medication-Assisted Treatment
19. Identify a trend you are noticing within the recovery industry
20. Debunk a common myth in the treatment business
21. Create a list of what to bring to rehab
22. Publish a story about what to expect when someone enters your center for treatment
23. Tie your press release to a holiday
24. Answer the most common three questions potential clients would want to know about your center
25. Mergers and acquisitions
26. Office relocation or opening a new sober living
27. New technology trends affecting your industry
28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

TheRecover.com is One of the Executive Thought Leader Panelists at the California EMP Conference on 8/6/19

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. TheRecover.com will be sharing press release secrets you can put into place immediately that are low cost and produce admits. 

Our Addiction Conferences will have a total of 5 proven leaders. Each sharing proved business and marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

The post Drug Rehab Marketing Struggles for California Treatment Centers appeared first on BHNR.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.

California Drug Rehab Marketing Strategies Are Critical

Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

1. social media
2. content marketing
3. organic SEO
4. press releases

How To Strategically Build a Referral Network in California?

In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.

1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
6. Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategy

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

• Does your content have SEO for keywords?
• Who are you creating the content for?
• What is the question, you are going to answer for that audience?
• How is your program unique?
• What content formats will you produce?
• Which channels will it be released through?
• How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

• Tip: Be careful of you’re addiction treatment centers’ 800 number being stolen. There are a few bad apples that are deceiving Google and switching these numbers. Be sure to check yours at least every week.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

How to increase drug rehab marketing? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

• Length of the blog is only 600-800 words
• The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
• No H Tags or useless H Tags
• There are no pics, or pics are missing keyword ALT descriptions
• The blog post is not focused on a single long tail keyword
• No SERP descriptions, or too short, or too long
• Blog posts are not categorized for long tail keywords
• Orphaned blog posts

Drug rehab marketing blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase SEO and Back-links

Press releases are an underutilized tool in drug rehab marketing. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand they need drug rehab marketing consultants. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.

The Top 28 press Release ideas for Drug Rehab Marketing

1. Sponsor a local event and write about it
2. Take a stand on a controversial issue
3. Announce a new hire, or someone’s promotion
4. Talk about a new milestone your center has reached
5. Share your client’s success stories
6. Publish a collection of testimonials from satisfied clients
7. Create a podcast and write about it
8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
9. Announce the release of a new video available on your YouTube channel
10. Establish a scholarship program for people who do not have the ability to pay
11. Publish your center’s treatment options with a local charity
12. Share a free “FAQ” sheet available at your center’s website
13. Share your treatment center’s mission statement
14. Publish a story about what makes your center different
15. Create a list of amenities your center offers
16. Share a link to a new blog page and describe what it is about
17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
18. Publish a story on why you do not offer Medication-Assisted Treatment
19. Identify a trend you are noticing within the recovery industry
20. Debunk a common myth in the treatment business
21. Create a list of what to bring to rehab
22. Publish a story about what to expect when someone enters your center for treatment
23. Tie your press release to a holiday
24. Answer the most common three questions potential clients would want to know about your center
25. Mergers and acquisitions
26. Office relocation or opening a new sober living
27. New technology trends affecting your industry
28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

Drug Rehab Marketing Addiction Conferences

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.

The event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

Drug rehab marketing agency providing addiction conferences, drug rehab SEO, drug rehab marketing consultants. Organic solutions for a buy rehab leads and AdWords or PPC strategies. We provide drug rehab marketing solutions for drug rehabs West Palm Beach to drug rehabs Costa Mesa California. Our substance abuse marketing clients are in many states including addiction treatment centers Nashville Tennessee. Our addiction conferences educate on ethical business and marketing practices.

Why I need to think about Alcohol Addiction Treatment Centers Drug Rehabs?

Before seeking alcohol addiction treatment centers drug rehabs you must accept and understand what alcohol addiction is. Admitting you or someone you know has an addiction to alcohol is a hard reality to accept. Unfortunately, this disease is the third leading lifestyle-related cause of death in the nation, which also means that you are not alone on the journey to recovery.

The National Council on Alcoholism and Drug Dependence shares that alcoholism does not stem from how long someone has been drinking or his or her alcohol of choice. Instead, alcoholism is rooted in a lack of willpower and a craving for the substance, equal to that of needing food or water. Denial is a typical response when considering the idea of whether you or a loved one struggles with alcohol addiction. However, the sooner signs of abuse are detected and addressed, the easier it is to regain control of your life through various forms of alcohol treatment.

Why is Alcohol Addiction Treatment Needed?

The consumption of excessive alcohol in 2010 cost the US $249 billion or roughly $2.05 per drink consumed as reported by the CDC (Center for Disease Control and Prevention). The burden in the US resulted in losses in workplace productivity, health care expenses, the justice system, auto accidents and damages to property. A whopping $2 out of every $5 of the economic costs of excessive alcohol use were paid by federal, state and local government. These are only the numbers for binge drinking. Binge drinking is defined for women as four or more drinks per occasion or five or more for men.

The same CDC report shows drug rehabs and alcohol addiction treatment centers as a needed resource for drug rehabilitation. Across the US this is an area for concern of alcohol misuse falling in the middle of all US states. Florida drug rehabs West Palm Beach to Los Angeles, California are in great need. These are popular vacation destination with many drug rehab alcohol addiction treatment centers.

Alcohol Addiction Treatment Centers Needed Due to Increased Risk 

The chances an individual becoming addicted to alcohol is based on several factors. The Mayo Clinic identifies alcohol misuse factors as genetic, psychological, social and environmental. For example, if an individual’s family has a history of alcoholism then he or she will have an increased risk of becoming an addict.

An individual also has an increased risk of becoming an addict if he or she has a mental illness and uses alcohol to self-medicate. Social and cultural factors can also be the root of many alcohol disorders as an individual is pressured by family members or peers to consume large amounts of alcohol or binge drink on a regular basis. This is why places like BeWell Recovery drug rehabs Los Angeles California are needed.

According to the Centers for Disease Control and Prevention (CDC) a drink consists of 12-ounces of beer, 8-ounces of malt liquor, 5-ounces of wine or 1.5-ounces of distilled liquor (vodka, whiskey, etc…). Excessive drinking for women 4 or more drinks on one occasion, or for men 5 or more. Heavy drinking is defined as 8 or more drinks per week for women, and 15 or more drinks per week for men. While moderate drinking is one drink per day for women and 2 drinks per day for men.

What are the signs of Needing Alcohol Addiction Treatment?

According to drug rehabs Los Angeles articles, picking up on the signs of an alcohol addiction can save a loved one’s life or your own life. The following are some of the key signs of alcoholism. When reading through the signs, honestly analyze each point so you can accurately determine whether you or someone you know struggles with alcoholism and needs to seek treatment. Alcohol use disorder is classified by being mild, moderate or severe. The severity of alcohol use disorder is based on the symptoms one is experiencing;

• Not being able to limit the amount of alcohol consumed
• Unsuccessful attempt to reduce how much you drink
• The amount of time-consuming, obtaining alcohol or recovering from the aftermath of alcohol use
• Uncontrollable urges to drink alcohol
• Failing to fulfill work or job obligations
• Needing alcohol to relax
• Drinking alone or in secrecy
• A decline in school grades
• Family obligations neglected or declining
• Continuing the use of alcohol when it’s causing physical and social problems
• Not participating, or a reduction in hobbies, work activities, and social interactions
• Driving while under the influence of alcohol
• You have developed a tolerance for alcohol causing you to need more to feel its effects
• You Experience withdrawal symptoms including shaking, nausea, sweating
• Drinking more to avoid the withdrawal
• thdrawal symptoms

What Types of Alcohol Addiction Treatment Centers Methods Are Available?

There are several different types of drug and alcohol addiction treatment centers drug rehabs options. Whatever your option a customized treatment plan must be put into place by the addiction treatment center. Getting educated on evidence-based addiction treatment with providing the best options when seeking alcohol addiction treatment Tenn. Some of the addiction treatment options include;

• Residential Addiction Treatment
• Partial Hospitalization Program (PHP)
• Intensive Out Patient Treatment (IOP drug rehabs Fort Lauderdale Florida)
• Opiate detox West Palm Beach
• Sober Homes

What Are Some Outpatient Addiction Treatment Programs Therapeutic Approaches?

Residential-based and places like HGR outpatient drug rehabs San Diego programs should utilize many therapeutic approaches. These drug rehabilitation therapies should concentrate on the physical, mental, and spiritual needs of the individual. This is an intense level of care after alcohol detox New Jersey. Residential addiction treatment should provide an environment that promotes connection and restoration of community.

The use of the alternative approaches below and traditional evidence-based practices (CBT, DBT, EMDR, Experiential Therapy, etc.) will provide healing and transformation. There are other aspects of addiction treatment including opiate detox Phoenix Arizona. All residential treatment programs should provide experienced licensed professional. They provide solutions to grow diagnosis and treatment. An individual treatment plan that is customized based on the unique needs is essential. Some of the therapeutic approaches are;

• Cognitive Behavioral Therapy (CBT)
• Psychiatric support
• 12-step philosophy
• Dialectical Behavior Therapy (DBT)
• Adventure-based therapies
• Nutritional counseling
• Eye Movement Desensitization and Reprocessing (EMDR)
• Somatic therapies
• Massage
• Yoga

What Are Partial Hospitalization Addiction Treatment Programs?

Residential treatment not only provides the foundation for an individual’s path to recovery but should also promote health and overall wellness. However, the national stats show many individuals do not seek treatment. The Surgeon Generals 2015 report on alcohol, drugs and health shows over 175 million persons aged 12 and older, a whopping 65% of this population, reported alcohol use in the past year, It also outlined that 66 million (24.9%) individuals reported binge drinking in their past month. Many of these individuals could benefit from drug rehabs Los Angeles addiction treatment centers if they reached out for help.

Partial Hospitalization programs should entice the senses and spirit. Individuals should be able to focus their attention on their recovery and benefit from intensive therapy including. relapse prevention. Residential treatment is the critical starting point of a comprehensive recovery program. This critical component of addiction treatment is the foundation of recovery providing these crucial advantages:

• Residential addiction treatment can be fierce and demanding and difficult at times. This option should offer individuals temporary relief from stress due to obligations, devoting their complete attention to getting the necessary foundation of recovery.
• Around the clock supervision from trained professionals and ensuring safety during this hypersensitive phase of recovery.
• Provide a supportive environment with highly qualified professionals committed to fostering recovery.
• A healing environment suffering from the mental, emotional and physical damage substance abuse or eating disorders.
• Professional nutritional guidance and counseling, fitness therapy, and comfortable lodging.
• Foster new, meaningful and healthy friendships with individuals that have comparable challenges and objectives.
• Provide a complete daily schedule of evidenced-based treatment, counseling, therapy, relapse prevention techniques, and activities.
• Healthy meals that provide the necessary nutrition to promote recovery.

What Are Intensive Outpatient Treatment Programs (IOP)?

Intensive Outpatient Treatment (IOP) is a rehabilitation program that may be selected for those who do not need a medically-supervised detox. This drug and alcohol substance abuse rehabilitation option provides a part-time, intensive schedule of addiction treatment. Intensive outpatient programs should provide clinical, peer and emotional support systems designed for each individual. There are many options available for alcohol addiction treatment centers Drug Rehabs. Some of the treatment an individual should receive include;

• 12 hours per week for 8 weeks providing evidenced-based addiction treatment programs
• Allows individuals to continue living at home, or at a sober living facility, working and spending time with family
• Individual and group counseling therapy
• Develop communication skills and participate in social experiences
• Provide relapse prevention techniques
• Provide group settings that foster comfort, help, and support from peers experiencing the same difficulties
• Inject structure, organization, and discipline for a healthy lifestyle and to get control of an individual’s chaotic life and poor choices
• Provide emotional and peer support

Sober Homes, Livings and Half Way Houses 

Sober livings or sober homes West Palm Beach are drug and alcohol-free living habitats for individuals in drug and alcohol addiction treatment or transitioning after treatment. This is a structured environment with many providers including 12-step programs and solid recovery approaches. Many times, residents are required to engage in 12-step meetings, take drug tests and prove they are taking the important steps to long-term recovery.

This is a critical and temporary step to long-term sobriety. Sober livings should provide a supervised climate that is highly structured with curfews, chores and restorative meetings. Sober homes assist in transiting back into mainstream society. Integrative Life Center has the Best sober homes, livings, and ½ way house Van Nuys. There are many options for sober homes and should be included when seeking alcohol addiction treatment drug rehabs Van Nuys. Sober homes should provide;

• 24/7 resident manager on duty
• Safety is a controlled environment. Things to look for in a sober home include; how well the staffed is trained, do they know CPR, what does their no drug policy entail, and what is their protocol for emergencies.
• What is the vibe of the sober home? Visit prior to accepting to see what the residents are like and get their impressions of the services provided. This will be vital to determine if this is the right sober living for you.
• What types of activities are provided to foster your recovery journey?
• What type of support systems are provided like 12-steps, NA, counseling, and relapse prevention?
• Sober homes give you a chance to own your recovery with training wheels. This is a trial point where you must have and obey rules that will help you transition back into society. They should challenge you to provide the tools to long-term sobriety.

The Importance of Relapse Prevention in Addiction Treatment

Relapse prevention is a valuable tool at every level of care for addiction treatment. This is taught to many addiction professionals at addiction conferences across the US to help provide better quality of care. Alcoholics are susceptible to relapse into alcohol dependence at any time. Thorough, comprehensive, and ongoing rehabilitation and maintenance of sobriety are the keys to a successful alcohol treatment approach. Holistic support services include:

• diet and nutrition
• exercise programs
• massage therapy
• acupuncture
• spiritual healing
• mental health services
• meditation
• medical and clinical treatments
• other forms of transformational recovery

Learning from Our Alcohol Addiction Treatment Centers Drug Rehabs

This alcohol addiction treatment centers drug rehabs article provides vital information from West Palm Beach to drug rehabs San Diego. When seeking drug and alcohol addiction treatment there are a lot of things to learn. It explains the rise and depth of alcohol misuse, what to look for when individuals suffer from addiction and provide information on what to look for when seeking treatment.

Understanding residential addiction treatment, partial hospitalization programs (PHP), Intensive Out Patient Treatments (IOP), and sober homes is a critical step. You’ve taken the first step by wanting a better life, now it’s time to get educated on the best path for your recovery. Many addiction professionals get educated on evidenced-based treatment at addiction conferences and are a good source when seeking treatment.

As a result, there are many treatment options suited to cater to the distinct needs of each individual. For the large majority of individuals struggling with alcohol addiction, a support system and guidance on how to overcome and manage the disease are necessary. With any treatment option, it all starts with a comprehensive assessment and evaluation.

This critical step must be performed by qualified and credentialed clinical addiction professionals. Remember the addiction treatment path will be made based on the individual, their history, severity and behavioral health issues. Everyone’s treatment is unique to their situation and circumstances. If you or a loved one are struggling with alcohol detox and drug addiction, seek help today and regain control of your life.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.