Bernadette Coleman
 
Franchises Need Local Listing Management, Too – Here’s Why
Franchises, more than many other kinds of businesses, need to be on top of their local presence online. Between managing dozens or even hundreds of different...
Advice Local     Aug 27 2018
“Near Me” Search Is Up 900% – Find Out Why You Should Care!
Each week, we scour the web for what’s new and what’s hot. This week, before I talk about “what’s new,” let’s talk about “what’s hot.” Near Me is What s Hot As...
Advice Local     Aug 24 2018
What Happens When Online Impacts Life Offline: The Big Takeaways From the 2018 Internet Trends Report
It’s that time of year again! The Advice Local Team and the #QueenofLocalSEO have reviewed the 2018 Internet Trends Report to find the most impressive and...
Advice Local     Aug 21 2018
Internet Trends Report 2018 Infographic
If you know anything about digital marketing and internet trends, then you know that Mary Meeker of Kleiner Perkins (formerly Kleiner Perkins Caulfield & Byers,...
Advice Local     Aug 20 2018
Get the Roadmap to Getting Local Businesses Found in Voice Search
Is Voice Search Just the New Cool Thing to Talk About? Or, is it a reality that all local businesses and brands need to embrace? How many times a day do you...
Advice Local     Aug 17 2018
Making Local Search Trends Simple in 2018 Infographic
As you know, I’m passionate about local search and making it as simple as possible. I even have an entire content series called “Local Search Made Easy”...
Advice Local     Aug 13 2018
Facebook Is Considered a Web Browser… Say What?!
Google Vs. Facebook… the Web Browser Edition?! Last week, I asked you the question “ Is Google Replacing the Website? ” Will I soon be asking the same...
Advice Local     Aug 10 2018
Will SERPs Replace the Local Business Website?
Will SERPs Be the Final Destination for Consumer Questions in the Future? At the end of last year, I asked, “ Is the Google My Business Listing Replacing the...
Advice Local     Aug 3 2018
Why Agencies Need Local Listing Management Partners
When you’re running your own agency, you rely on your team on a daily basis. These are the web developers, graphic artists, SEO experts and content creators...
Advice Local     Aug 2 2018
Building Trust, Google Updates to the Search Quality Evaluator Guidelines and More
From Bernadette Coleman, the #QueenofLocalSEO Are You Building Trust With Search Engines or Damaging It? Don’t you just love when you write or discuss...
Advice Local     Jul 27 2018
The Only Constant is Change – These Digital Changes Will Impact Enterprise Brands & SMBs Alike
Are you one of those digital marketers hoping “the more things change, the more they stay the same?” I really hope not, because the reality is that the more...
Advice Local     Jul 12 2018
Website Mistakes that Are Driving Local Customers Away
Getting prospects to a website is one of the first and most important components of a digital marketing strategy . Keeping visitors on the website and engaged...
Advice Local     Jun 15 2018
What’s Google Got for You? Another Google I/O Is in the Books
With Google I/O wrapping up a few weeks ago , you can bet all the marketers will be scurrying to plan for all the new cool things coming soon. Today, I wanted...
Advice Local     Jun 7 2018
A Bite-Size Perspective on the KPCB Internet Trends 2018 Report
Are you taking full advantage of internet trends when marketing the local businesses you represent? The simple fact is that if you’re not, you are losing out in...
Advice Local     Jun 1 2018
Reviews are More Important than Ever as Google Puts Reviews in the Spotlight
Do you ever wonder if Google will stop making changes? I don’t like to deliver bad news, but they won’t. As I’ve mentioned before, Google is 100% focused on...
Advice Local     May 18 2018
Is Mobile SEO a Real Thing?
As you know, I have written countless articles on SEO, local SEO , design, content and even mobile optimization. The thought that comes to mind for many not in...
Advice Local     May 10 2018
The Google 1-2-3’s for You: Google Partners Connect May Webinar Wrap-Up
We like to share our partner perks whenever possible and that’s exactly what I’m going to do today. Just this week we invited our clients and friends to attend...
Advice Local     May 3 2018
Mobile-Friendly or Mobile-First? It’s App vs. Website – Explore What’s Best for a Business
The simple fact is brands and business are already aware of the important role mobile plays in local business marketing, but are they really taking action? As I...
Advice Local     Apr 27 2018
The 411 on How to SEO a Local Business Website for the Mobile-First Index
Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs. In 2015, this...
Advice Local     Apr 20 2018
What is Google’s Mobile-First Index and How Can a Business Prepare for It?
Site owners checking their web stats can t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made up a small...
Advice Local     Apr 13 2018
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