Bernadette Coleman
 
4 Website Marketing Strategies to Get More Customer Reviews
In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the...
Advice Local     Mar 2 2017
What’s Happening with Google Lately? How These Changes Can Impact Local Businesses
Google has certainly been busy lately! That’s exactly why we published this article about future-proofing your SEO strategy against Google updates. Over the...
Advice Local     Feb 27 2017
The Power of Yelp’s Questions & Answers Feature for Businesses
Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business....
Advice Local     Feb 23 2017
Google Means Business When It Comes to Non-HTTPS Websites
Have you seen the Google Chrome warning “Not Secure” on any websites you’ve visited lately? This update displays a warning in the URL of HTTP websites. Google...
Advice Local     Feb 20 2017
Local Presence Management in 2017: What a Local Citation Is and Why It Matters
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results ....
Advice Local     Feb 13 2017
Why Local Businesses Need to Integrate More Visuals Into Their Marketing
Humans are visual creatures, so it’s no surprise that images are more attention-grabbing than text alone . Not only are consumers more drawn to...
Advice Local     Feb 8 2017
Can Local Businesses Really Rank with RankBrain?
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings ? This machine-learning algorithm known as RankBrain was developed by...
Advice Local     Feb 6 2017
Making the Most of the Mobile Experience [eBook]
The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a...
Advice Local     Jan 30 2017
Announcing Our New eBook: Making the Most of the Mobile Experience
The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a...
Advice Local     Jan 30 2017
Apple App Store Update Turns Customer Reviews into Two-Way Conversations
In a move that benefits developers, businesses, and consumers alike, Apple will soon allow app developers to respond to customer reviews on the App Store. This...
Advice Local     Jan 25 2017
Google Shakes Things Up: Testing Product Ads in Mobile Search Results
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this...
Advice Local     Jan 22 2017
Google Likes to Shake Things Up: They Are Now Testing Product Ads in Mobile Search
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this...
Advice Local     Jan 22 2017
Collect and Connect: 8 Ways a Local Business Can Grow Its Email List
While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business....
Advice Local     Jan 19 2017
The Top Emerging Mobile Design Trends for 2017
In our mobile-driven economy , the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use...
Advice Local     Jan 16 2017
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and...
Advice Local     Jan 11 2017
Why Millennials Care About Customer Reviews and You Should Too
Business owners and marketers everywhere know that positive customer reviews are great for business . Not only do they provide valuable feedback regarding...
Advice Local     Jan 4 2017
Online Marketing Strategies to Help You Get Ahead This Year
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing...
Advice Local     Jan 2 2017
The Advice Local Year-End Roundup of Top 10 Posts
With all the changes search engines make – it feels like almost daily sometimes – there is one thing that remains true throughout, and our CEO, Bernadette...
Advice Local     Dec 28 2016
The New Year’s Resolutions Local Business Owners Need to Make Today
So you’ve been busy this year and haven’t made those New Year’s resolutions yet? Don’t worry, I have you covered! The post-holiday season is the perfect time to...
Advice Local     Dec 26 2016
Mobile App Analytics Every Business Should Track
Creating a custom branded mobile app is an easy and effective way for businesses to connect with consumers. The tricky part is encouraging consumers to engage...
Advice Local     Dec 21 2016
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