Bernadette Coleman
 
Putting Multi-Location Businesses on the Map: The Guide Everyone Needs Today
Multi-location brands and businesses have their share of challenges that come with managing the online presence of multiple locations, from rogue social media...
Advice Local     May 2 2017
Announcing Advice Locator Pages: A Full-Featured Store Location Search Solution for Multi-location Businesses
National brands and multi-location businesses require search engine-friendly store locators with individual location landing pages for each store location—this...
Advice Local     Apr 26 2017
Factors That Breed Bad Location Data and What Can Be Done About It
Managing the local presence of a business all starts with understanding citations and why they are important. Once you understand that, you can move on to bad...
Advice Local     Apr 20 2017
Google’s Mission to Eliminate Fake Google My Business Listings
While, we might not love all the updates Google is constantly making to the local pack and search algorithms , Google’s cracking down on fake Google My Business...
Advice Local     Apr 12 2017
A Closer Look at Artificial Intelligence in Google’s Categories for Local Search
Now that Google has officially announced plans to incorporate machine learning into AdWords , artificial intelligence (AI) will soon make its way into all of...
Advice Local     Apr 11 2017
Back to the Basics: Why Duplicate Listings are a Real Issue for Local Businesses
Duplicate listings are responsible for much of the bad data that plagues local businesses online. In addition to damaging credibility and reducing visibility,...
Advice Local     Apr 7 2017
What are Data Aggregators? A Look at How Local Business Data Gets Distributed Online
Have you ever wondered how business data gets distributed across the web? Or why local businesses sometimes appear in directories without ever having submitted...
Advice Local     Apr 5 2017
Google AdWords Update Suggests Machine Learning Will Shape the Future of Search
From recent updates to the local pack to the introduction of lists for Google Maps , Google is always looking for ways to improve search results. The latest...
Advice Local     Mar 29 2017
Back to the Basics: Best Image Sizes for Google My Business
Following Google’s guidelines is crucial when creating, claiming, or updating a Google My Business listing . This applies to every element of the listing, from...
Advice Local     Mar 21 2017
Google Shifts Once More: The Ever-Changing Local Pack
Is there another change coming to the local pack? It seems the Googlers are at it again. Can you future-proof a business from Google Algorithm updates?...
Advice Local     Mar 16 2017
Voice Search and SEO: What Local Businesses Need to Consider
As new technology is developed, consumer behavior evolves with it, along with the demand for new local SEO and search strategies . Today this technology is...
Advice Local     Mar 15 2017
Back to the Basics: How to Create a Google My Business Listing
Business owners who decide to invest some time and effort into broadening the company’s online presence through local business directories are on the path to...
Advice Local     Mar 13 2017
Taking Control: Local Presence Management for Multi-Location Brands
Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can...
Advice Local     Mar 9 2017
Back to the Basics: How to Claim and Optimize a Local Business Listing on Google My Business
For a local business that wants to get discovered in search results , maintaining an accurate Google My Business listing is critical. The listing details (such...
Advice Local     Mar 7 2017
How to Claim and Optimize a Local Business Listing on Google My Business
For a local business that wants to get discovered in search results , maintaining an accurate Google My Business listing is critical. The listing details (such...
Advice Local     Mar 7 2017
4 Website Marketing Strategies to Get More Customer Reviews
In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the...
Advice Local     Mar 2 2017
What’s Happening with Google Lately? How These Changes Can Impact Local Businesses
Google has certainly been busy lately! That’s exactly why we published this article about future-proofing your SEO strategy against Google updates. Over the...
Advice Local     Feb 27 2017
The Power of Yelp’s Questions & Answers Feature for Businesses
Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business....
Advice Local     Feb 23 2017
Google Means Business When It Comes to Non-HTTPS Websites
Have you seen the Google Chrome warning “Not Secure” on any websites you’ve visited lately? This update displays a warning in the URL of HTTP websites. Google...
Advice Local     Feb 20 2017
Local Presence Management in 2017: What a Local Citation Is and Why It Matters
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results ....
Advice Local     Feb 13 2017
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