Bernadette Coleman
 
Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing
With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time...
Advice Local     Sep 7 2017
Local Presence Management Best Practices: Multiple Practitioners at One Location and Solo Practitioners
Consistency, accuracy and clarity are the most important elements of a business’ online data. For practitioners like doctors and lawyers, local presence...
Advice Local     Aug 29 2017
How to Use Real-Time Marketing to Attract Local Customers
With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7...
Advice Local     Aug 25 2017
Yes, Local Businesses Can Offer Amazing Customer Service with Facebook Messages
Creating and managing a Facebook Page is a great way to expand a local business’ online presence and stay in touch with local shoppers. But there’s another...
Advice Local     Aug 21 2017
The Newest Google My Business Feature: Community Q & A Coming to Google Maps
Google s at it again the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google My Business (GMB) listings...
Advice Local     Aug 17 2017
5 Reasons You Need to List Local Business Hours Online
You already know that businesses need to maintain accurate NAP data (name, address, and phone number) online, but have you thought about how additional business...
Advice Local     Aug 15 2017
What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report
The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each year, Mary Meeker of Kleiner,...
Advice Local     Aug 10 2017
Internet Trends Report 2017 Infographic
Each year digital marketers around the world eagerly wait for Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) to share her Internet Trends Report at...
Advice Local     Aug 10 2017
The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating
Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a good...
Advice Local     Aug 2 2017
The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer
As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear...
Advice Local     Jul 27 2017
Google My Business Updates Galore: What Local Business Should Know About Messaging, Posts, and More
It’s certainly been a busy summer so far for the team behind Google My Business. They’ve been hard at work releasing a wave of new updates, including a new...
Advice Local     Jul 24 2017
The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience
I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “ The Five-Step, Quick Start...
Advice Local     Jul 19 2017
Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses
For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a...
Advice Local     Jul 17 2017
The Good, the Bad, and the Ugly: How Directory Listings Impact a Business’ Search Rankings
You’ve probably heard a thing or two about directory listings by now. Maybe you know that it’s important for local businesses to submit their details and...
Advice Local     Jul 13 2017
The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals
In the post, The Five-Step, Quick Start Local Content Marketing Plan , I described the five steps involved in creating a basic local content marketing plan....
Advice Local     Jul 12 2017
6 Must-Have Features of the Best Branded Mobile Apps
With consumers spending more time on mobile devices than ever, it’s no longer enough for a business to have a mobile-friendly website. Since 90% of the time...
Advice Local     Jul 6 2017
Creative Blogging Ideas for Local Businesses
With a solid local content marketing plan in place, local businesses can leverage high-quality blog content to reach a wider pool of potential customers. The...
Advice Local     Jun 20 2017
The Five-Step, Quick Start Local Content Marketing Plan
To get local customers, you need a content marketing plan that is local focused . It’s time to review your activities. Assessing whether or not your efforts...
Advice Local     Jun 16 2017
7 Ways Local SEO Has Evolved Over the Past 10 Years
Over the past decade, local search has entered the spotlight and become a vital component of SEO for businesses. Along the way, search engine algorithms and SEO...
Advice Local     Jun 12 2017
Increase the Visibility of Multi-Location Businesses in Search Starting Today
Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby...
Advice Local     Jun 9 2017
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