Bernadette Coleman
 
Taking Control: Local Presence Management for Multi-Location Brands
Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for businesses of all sizes, and can...
Advice Local     Mar 9 2017
Back to the Basics: How to Claim and Optimize a Local Business Listing on Google My Business
For a local business that wants to get discovered in search results , maintaining an accurate Google My Business listing is critical. The listing details (such...
Advice Local     Mar 7 2017
How to Claim and Optimize a Local Business Listing on Google My Business
For a local business that wants to get discovered in search results , maintaining an accurate Google My Business listing is critical. The listing details (such...
Advice Local     Mar 7 2017
4 Website Marketing Strategies to Get More Customer Reviews
In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to capture the...
Advice Local     Mar 2 2017
What’s Happening with Google Lately? How These Changes Can Impact Local Businesses
Google has certainly been busy lately! That’s exactly why we published this article about future-proofing your SEO strategy against Google updates. Over the...
Advice Local     Feb 27 2017
The Power of Yelp’s Questions & Answers Feature for Businesses
Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business....
Advice Local     Feb 23 2017
Google Means Business When It Comes to Non-HTTPS Websites
Have you seen the Google Chrome warning “Not Secure” on any websites you’ve visited lately? This update displays a warning in the URL of HTTP websites. Google...
Advice Local     Feb 20 2017
Local Presence Management in 2017: What a Local Citation Is and Why It Matters
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results ....
Advice Local     Feb 13 2017
Why Local Businesses Need to Integrate More Visuals Into Their Marketing
Humans are visual creatures, so it’s no surprise that images are more attention-grabbing than text alone . Not only are consumers more drawn to...
Advice Local     Feb 8 2017
Can Local Businesses Really Rank with RankBrain?
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings ? This machine-learning algorithm known as RankBrain was developed by...
Advice Local     Feb 6 2017
Making the Most of the Mobile Experience [eBook]
The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a...
Advice Local     Jan 30 2017
Announcing Our New eBook: Making the Most of the Mobile Experience
The rise of mobile is not exactly what you’d call a dry, abstract subject. With so many of us living the mobile experience every day we clearly know it as a...
Advice Local     Jan 30 2017
Apple App Store Update Turns Customer Reviews into Two-Way Conversations
In a move that benefits developers, businesses, and consumers alike, Apple will soon allow app developers to respond to customer reviews on the App Store. This...
Advice Local     Jan 25 2017
Google Shakes Things Up: Testing Product Ads in Mobile Search Results
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this...
Advice Local     Jan 22 2017
Google Likes to Shake Things Up: They Are Now Testing Product Ads in Mobile Search
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of the page. Yes, this...
Advice Local     Jan 22 2017
Collect and Connect: 8 Ways a Local Business Can Grow Its Email List
While no one loves the idea of getting another email, the simple truth is growing a list is an important component of lead nurturing for every local business....
Advice Local     Jan 19 2017
The Top Emerging Mobile Design Trends for 2017
In our mobile-driven economy , the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use...
Advice Local     Jan 16 2017
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and...
Advice Local     Jan 11 2017
Why Millennials Care About Customer Reviews and You Should Too
Business owners and marketers everywhere know that positive customer reviews are great for business . Not only do they provide valuable feedback regarding...
Advice Local     Jan 4 2017
Online Marketing Strategies to Help You Get Ahead This Year
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing...
Advice Local     Jan 2 2017
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