Bernadette Coleman
 
The Whys for Using Instagram Stories to Market a Business
When it comes to establishing a strong brand presence online, it’s important to create engaging content across a variety of social networks. Although different...
Advice Local     Dec 14 2016
Create a Local Buzz with a Branded Holiday Hashtag Campaign
Local business marketing is about connecting with current and prospective customers where they like to frequent, which usually means social media. By...
Advice Local     Dec 12 2016
4 Proven Content Marketing Strategies for Expanding Your Audience
The spawning and spreading of content over the internet has resulted in today’s consumers being more industry-, product- and brand-aware than ever. Brands have...
Advice Local     Dec 7 2016
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
So I’m all about local and local presence management , but today I’m going to take a different “local approach.” We’re going to dive into how to convert...
Advice Local     Dec 5 2016
Facebook Creates Page Templates to Help Businesses Increase Visibility
If you manage a Facebook Page , you may have noticed that the latest update gives business owners more control over their social media presence. Facebook...
Advice Local     Nov 29 2016
Google Testing Messaging Feature That Adds Chat to Search Results
Google is testing a new messaging feature that allows customers to chat directly with the businesses they find in search results. When viewing local listings in...
Advice Local     Nov 29 2016
5 Things Businesses Can Learn from Following Competitors on Social Media
So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get...
Advice Local     Nov 27 2016
Why Keeping a Pulse on Local News is Good for Business
The fact that local businesses can build brand awareness through local engagement and community involvement is both a luxury and a challenge. While many...
Advice Local     Nov 22 2016
Updated Google My Business Dashboard Sorts Listings By Status
Last week one of our team members was working in the Google My Business Dashboard and noticed a change that makes our work easier. We thought you’d like to hear...
Advice Local     Nov 21 2016
Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday
Small Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year to participate,...
Advice Local     Nov 18 2016
What Google’s Advanced Verification Means for Plumbers & Locksmiths
In an effort to reduce fraudulent local business listings, Google recently announced an advanced verification process for plumbers and locksmiths in the Greater...
Advice Local     Nov 8 2016
How Push Notifications Can Increase Engagement
A branded mobile app can be an excellent marketing opportunity for businesses – but only if consumers actually use the app on a regular basis. Creating a...
Advice Local     Nov 7 2016
Facebook Recommendations Feature Takes Local To a New Level
I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook . Seriously, ask Facebook...
Advice Local     Nov 4 2016
Expand Your Brand Reach: Submit for Awards Programs
How many times have you contemplated submitting your work for awards programs and then changed your mind? Perhaps you think it isn’t worth the time it will take...
Advice Local     Oct 28 2016
5 Reasons Businesses Need a Mobile App (Even If Their Website is Mobile-Friendly)
Smartphones have created a wealth of new marketing opportunities for businesses. Having a mobile-friendly website is certainly crucial, but it’s not the only...
Advice Local     Oct 27 2016
What You Can Learn About Local Business Marketing from a Zombie Escape Room
So those of you that follow my writing know that I’m always talking about how local businesses can engage their local customers to expand their reach and brand...
Advice Local     Oct 21 2016
Google’s New Divided Index Will Prioritize Mobile Search
In a move that underscores the growing importance of mobile search , Google will soon begin indexing search results separately for mobile and desktop users. Not...
Advice Local     Oct 20 2016
Best Image Sizes for a Facebook Page
As the most popular social media platform in the world, Facebook presents a powerful opportunity for businesses to connect with customers online. Maintaining a...
Advice Local     Oct 17 2016
Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments
Mmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If yes,...
Advice Local     Oct 14 2016
5 Charitable Ways to Use Social Media During the Holidays
I love the Holidays. It’s my favorite time of year but I find it’s easy for me to get over-involved in all the holiday activities, attending holiday parties,...
TryMunity     Dec 10 2014
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