Bernadette Coleman
 
Is ‘Near Me’ Search Optimization Effective in 2022?
Last week was a chance to recap all the biggest announcements you may have missed from Google I/O 2022 . This week we’re switching focus to some important news...
Advice Local     May 25 2022
Everything You May Have Missed From Google I/O 2022
Last week we talked about how citations can help businesses achieve multiple Google listings . This week we’re turning our attention to the recent Google I/O...
Advice Local     May 18 2022
Dominating Google’s Search Results With Business Listings
Last time we were here we focused on how to use Google EAT to influence local relevance signals . This week we’re looking at securing multiple placements in...
Advice Local     May 12 2022
Using Google EAT to Influence Local Relevance Signals
Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we’re looking at Google’s growing local...
Advice Local     Apr 27 2022
How to Reduce the Risk of Bad Data From Google Auto-Updates
Last week we looked at the key role that prominence plays in local search pack visibility . This week we’re focusing on reducing the risk of bad data from...
Advice Local     Apr 20 2022
These Key Factors Can Influence the Local Pack in Many Ways
Last week we detailed how to perform a simple local presence audit for your local clients. This week we’re looking at prominence, and how it can help businesses...
Advice Local     Apr 13 2022
How to Conduct Stress-Free Local Presence Audits
Last week we rounded up the most relevant and insightful digital marketing topics of the month to end the 1st quarter of 2022. As we move into April, it’s time...
Advice Local     Apr 7 2022
What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More
With it being the 5th week of the month, we thought a roundup post would be useful. There were quite a few interesting news stories from this last week that we...
Advice Local     Mar 30 2022
How Local Businesses Can Respond to Google’s Vicinity Update
Last week we looked into how listing management works . This week we’re following up with a Google algorithm update that is still causing aggravation for many...
Advice Local     Mar 23 2022
How Listing Management Delivers Results for Your Clients
Last week we detailed some best practices for writing business listing descriptions . This week it’s time to take a closer look at how listing management works....
Advice Local     Mar 15 2022
Best Practices for Writing Business Listing Descriptions
Last week we discussed why local businesses need solutions for mapping apps and in-dash navigation . This week our theme is a task that’s often overlooked –...
Advice Local     Mar 9 2022
Why Local Businesses Need Mapping App Solutions
Last week we looked at the importance of data aggregators for syndicating business information. Well, today we’re continuing the data submissions theme with a...
Advice Local     Mar 3 2022
Historic Barn in Anna, Moving to Allen Texas
A historic barn has found a new home at the Allen Heritage Village! Council approved a contract to disassemble, relocate, and reconstruct a historic barn from...
The Rana Center     Mar 1 2022
A Refresher on Data Aggregators & Why Businesses Need Them
Last week we discussed a common Google Business Profile myth that won’t seem to go away. Today we’re turning our attention to data aggregators, and how your...
Advice Local     Feb 24 2022
A Google Business Profile Roundup, Including Dispelling a GBP Myth
Last time we discussed a real-world example of bad data affecting a Google Business Profile . While we provided the solution to that particular problem, it did...
Advice Local     Feb 16 2022
How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included
Last week we talked about the Google update that lets consumers add updates to a Google Business Profile (formerly Google My Business). This week we’ve got a...
Advice Local     Feb 10 2022
Google Maps Is Now Featuring Updates From Customers
Last week we detailed how to manage multiple Google Business Profiles (formerly Google My Business) from a single dashboard. Today we’ll look at monitoring...
Advice Local     Feb 2 2022
How to Manage Multiple Google Business Profiles Easily
Last week we looked at the importance of creating business listings for the local business clients you represent. We want to go a step further this week to give...
Advice Local     Jan 26 2022
Why Business Listings Are Essential for Local Businesses
Last week we covered voice search and its relevance in 2022 . We always like to kick off each year with landing a solid foundation for location businesses, and...
Advice Local     Jan 19 2022
Voice Search Is as Relevant as Ever in 2022 – Are You Making It Count?
Last time we gave you our top 10 New Year’s resolutions that local marketers should apply for a prosperous 2022. Now, with the year in full swing, it’s time to...
Advice Local     Jan 12 2022
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