Business
 

The rebrand is dead. Welcome to the age of the brand ‘refresh’

Business 5/25 4:00A Zachary Petit
There’s a reason brands don’t want to rebrand anymore. As someone who writes about design and branding, my inbox pops and pings 24/7 with emails from PR reps, agencies, studios, and corporate behemoths bearing news of fresh projects and products....

3 tips for new managers to develop their personal leadership playbook

Business 5/25 4:00A Alexa von Tobel
Alexa von Tobel learned in business school that If you can understand all of your colleagues’ strengths, you can capture them and push them further—making you and your team stronger and more productive.  Developing management skills and continuing...

This controversial Adobe ad is fueling a war with creatives

Business 5/24 5:30A Rob Walker
An Adobe ad that seemed to suggest it could replace photographers with AI outraged many customers, further igniting an ongoing battle between tech companies and creatives. Branded is a weekly column devoted to the intersection of marketing,...

Here’s how NASA is using AI to assist in its space missions

Business 5/24 4:00A Jacqueline Feldsher
Officials stressed that the technology will be used with humans, not to replace the workforce. NASA leadership touted the benefits of using AI in a town hall meeting on Wednesday, but emphasized that the new tech will be used in a responsible way...

This park is designed to be diverse and inclusive

Business 5/24 3:00A The Conversation
Phalen Regional Park is among St. Paul’s largest, covering 494 acres—three times the size of Disneyland. What makes a city a good place to live? Practical features are important, such as well-maintained streets, good public transit, and reliable...

Canva has a new product geared at making HR teams’ lives easier

Business 5/23 11:30A AJ Hess
Canva’s latest tool—Work Kits—shows how HR has become increasingly tech-powered, as People teams are asked to do more. Design software darling Canva boasts more than 150 million monthly active users, many of whom who use the product to create...

Generative AI: friend or foe for U.S. intelligence agencies?

Business 5/23 9:40A Associated Press
Current AI models are not sophisticated enough to handle the complex life-and-death decisions common to the national security realm. Long before generative AI s boom , a Silicon Valley firm contracted to collect and analyze non-classified data on...

Is your leadership style unintentionally aggressive?

Business 5/23 4:00A Leah Mether
Communication expert Leah Mether says you might intend to be strong, assertive, and direct and be shocked to discover that others view you as closed-minded, aggressive, and blunt. We often conjure stereotypical images of overt hostility when we...

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