Business
 

How Starbucks designed its new iconic cup and big comfy chair

Business 2/27 7:00A Mark Wilson
The coffee chain wants to revive hospitality with premium mugs and a plush chair that hearkens back to its ’90s heyday. Since taking over the coffee chain in 2024, Starbucks CEO Brian Niccol has been on a mission to go “back to Starbucks” and...

Axe just made it way harder to overuse its body spray

Business 2/26 6:00A Grace Snelling
Subtle design changes will have middle school teachers everywhere breathing a sigh of relief. There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick...

Coach’s new bag charms are literal books

Business 2/26 5:30A Grace Snelling
Bold colors and distinctive designs: Here’s how Coach and Penguin designed their coveted, teeny-tiny books. The devil might’ve worn Prada in 2006, but two decades later, the fashion elite are wearing books. Case in point: Coach’s hot new accessory...

It’s time to rethink assessment for learning

Business 2/23 6:36P Tom Ap Simon
AI is reshaping classrooms and careers, and assessment design must keep pace. For decades, formative assessment has been a silent engine for learning—powering insights about student progress and worker readiness. But let’s be honest, in a world...

Why Gen Z is so obsessed with Depop

Business 2/20 5:00A Grace Snelling
Depop has hands-down the best design of any resale platform right now. The retail platform eBay is set to acquire fashion resale app Depop from Etsy in a $1.2 billion transaction. Ostensibly, the deal will help eBay to cultivate a new audience of...

Here’s how Elon Musk’s giant moon cannon would actually work

Business 2/20 5:00A Jesus Diaz
Musk says the key to his moon mission is a ‘mass driver,’ a giant magnetic catapult that was originally designed in the 1970s. I really want to see a mass driver on the moon that is shooting AI satellites into deep space, Elon Musk said last week...

The legal fight that could force Apple to rethink iCloud design

Business 2/19 3:00P Taylor Hatmaker
West Virginia’s attorney general alleges Apple failed to prevent child sexual abuse material from being stored and shared through iOS and iCloud. West Virginia’s attorney general filed a lawsuit against Apple on Thursday accusing the iPhone maker...

Lego’s new Monet-inspired set is full of hidden details

Business 2/19 11:00A Grace Snelling
Lego’s designers took a lesson in Impressionism to create this wall-worthy set. From afar, Lego ’s new set inspired by Claude Monet’s painting Bridge over a Pond of Water Lilies looks like a slightly more vivid version of the original. Step a bit...

This clever ‘curling bowl’ is perfect for elite snackers

Business 2/18 6:00A Grace Snelling
Swedish designer Gustaf Westman’s new piece of functional dishware is ice rink-ready. If you’re tuning in to the Milan Cortina Olympics, you may be one of many spectators who’s suddenly invested in the sport of curling. You’re in good company:...

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