Amazon is a super profitable but hyper-competitive marketplace. Being a seller in this marketplace ensures not just getting the product in front of a prospective buyer but also making sure that it stands the best possible chance of being chosen. Amazon advertising (Pay-per-click or PPC) can be of great help in this regard. It allows you to bid on keywords related to products so that if a customer searches those keywords, ads will be exposed to them. Therefore, ensuring proper execution of those campaigns for the guaranteed positive addition to the overall sales strategy would be, for example, the ROAS. For example, $1 on ads would give you $10 in direct sales on Amazon from $1. And this very figure can help indicate the state of affairs with an advertising campaign.

A well-managed PPC campaign can bring:

• Better sales
• Higher product and brand visibility
• Lesser Advertising Cost of Sales (ACoS) over time
• Higher brand loyalty
• Greater brand awareness
• Improved organic ranking

Without a systematic approach, PPC ad spending may just as well be exhausted much before any of these benefits come into the picture. Although Amazon and advertising are synonymous, doing it right means you need experience, skill, and knowledge to enable you to get the most impact out of it without loss.

#1: Don’t start PPC without getting listings retain ready

Before you start running PPC campaigns, it’s crucial to make sure product listings are fully prepared for the upcoming traffic. Firstly, invest in Amazon listing optimization to ensure that product titles, descriptions, and Amazon infographic images are clear, compelling, and accurately represent what you’re selling. Additionally, make sure product pricing is competitive. Research to understand the pricing landscape for similar products, and adjust prices accordingly. Competitive pricing can help attract more customers and improve ad performance.

Finally, ensure that product listings are fully stocked and ready to fulfill orders. There’s nothing worse than driving traffic to listings only to find out that you’re out of stock. By keeping inventory levels healthy, you can capitalize on the traffic generated by PPC campaigns and maximize sales potential.

Getting listings retail-ready sets the foundation for effective advertising campaigns and ensures that you’re ready to capitalize on the increased visibility that PPC can bring.

#2: Advertise the right product

Focus on items with high demand and profitability, as well as those that align with the target audience’s interests and needs. Conduct thorough research to identify which products have the potential to generate the most sales and attract the attention of desired customers. Additionally, consider the seasonality of products and the current trends in niche markets. By advertising the right products, you can ensure that PPC campaigns are more effective in driving traffic, increasing sales, and ultimately growing business on Amazon.

#3: Religiously update keywords

Conducting expert keyword research is crucial for the success of Amazon PPC campaigns. Keywords are the terms that shoppers use to search for products on Amazon, so it’s essential to ensure that campaigns are targeting relevant and high-performing keywords.

Regularly reviewing and updating keyword lists allows you to stay ahead of changes in customer behavior, competition, and market trends. By identifying new keywords that are driving traffic and sales, as well as eliminating underperforming ones, you can optimize campaigns for maximum effectiveness.

This ongoing process of keyword management helps you reach the right audience, improve ad performance, and ultimately achieve better results from Amazon PPC advertising efforts.

#4: Leverage negative keywords

Negative keywords are terms or phrases for which you do not want ads to appear. By adding negative keywords to campaigns, you can prevent ads from being triggered by irrelevant search queries, ultimately saving ad budget and improving the efficiency of advertising spend.

For example, if you’re selling premium pet food, but don’t offer free samples, you might add “free” as a negative keyword to prevent ads from showing to users searching for “free pet food.” Similarly, if you offer high-end products, you might add “cheap” or “discount” as negative keywords to avoid attracting users looking for budget options.

Regularly reviewing search term reports and identifying irrelevant or non-converting search queries can help you identify potential negative keywords to add to campaigns. By strategically leveraging negative keywords, you can ensure that ads are only shown to users who are likely to be interested in products, resulting in higher click-through rates, better conversion rates, and a more cost-effective advertising strategy on Amazon.

#5: Bid on keywords with low CPC

When managing PPC campaigns, it’s essential to bid strategically on keywords with low CPC (Cost Per Click) to maximize the advertising budget and achieve optimal results. CPC refers to the amount you pay each time a user clicks on the ad, and bidding on keywords with low CPC can help you minimize costs while still driving valuable traffic to listings.

By targeting keywords with low CPC, you can stretch the advertising budget further and potentially generate a higher return on investment (ROI). These keywords often represent less competitive or niche search terms that may still attract relevant and high-intent shoppers to products.

To identify keywords with low CPC, conduct thorough keyword research using Amazon’s advertising platform or third-party keyword research tools. Look for keywords that are relevant to products but have relatively low competition, as indicated by their CPC metrics.

Once you’ve identified these keywords, consider bidding strategically to ensure ads appear prominently in search results while maintaining a low CPC. Start by setting conservative bids and monitor performance closely. You can adjust bids over time based on the performance data gathered, optimizing for the keywords that drive the best results at the lowest cost.

#6: Set a budget

By establishing a budget upfront, you can control costs, prevent overspending, and optimize campaign performance for maximum efficiency. To set a budget for Amazon PPC campaigns, start by evaluating overall advertising goals and financial resources. Determine how much you’re willing to spend on advertising each month or during a specific period, taking into account business objectives and revenue targets.

Once you have a clear budget in mind, allocate a portion of it to PPC campaigns based on their importance and potential for driving results. Consider factors such as the competitiveness of your niche, the seasonality of products, and the expected return on investment (ROI) from advertising efforts.

When setting a budget, it’s essential to strike a balance between investing enough to achieve advertising goals and avoiding overspending. Monitor campaign performance regularly and adjust budget allocation as needed to optimize ROI and maintain profitability.

#7: Experiment with different bid amounts to find the sweet spot

By testing various bid levels, you can identify the bid amount that generates the best results for advertising goals while maximizing return on investment (ROI).

Start by conducting A/B tests, where you run multiple ad groups or campaigns with different bid amounts to compare their performance. Monitor key metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to evaluate the effectiveness of each bid level.

During experiments, gradually adjust bid amounts up or down to gauge their impact on campaign performance. Keep in mind that higher bids may increase ad visibility and click volume but could also lead to higher costs. Conversely, lower bids may result in lower ad placement and visibility but could offer better cost efficiency.

Pay close attention to the ad placement and position metrics provided by Amazon Advertising to assess the correlation between bid amounts and ad placement. Aim to achieve a balance where ads appear prominently enough to attract clicks and conversions while maintaining a cost-effective bidding strategy.

Conclusion

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Remember, the goal with Amazon PPC ads is to maximize the visibility of the product and actualize sales, but this shall only be possible if campaigns are well managed. That means starting by preparing listings and selecting the right products before even launching the first campaign. But the real work starts rolling once campaigns are live: you need to continuously optimize negative keywords and always target low CPC keywords, adjust your budget, experiment with bids, and finally discuss with experienced Amazon PPC consultants to make sure you get the best bang for advertising buck.

These best practices can help ensure Amazon ads stand out from the crowd and competition but also hit the mark time and time again. After all, the road to PPC success is not a sprint, but an ongoing marathon of constant analysis, adaptation, and optimization in the highly competitive Amazon marketplace.

The post Yes, You’re Overpaying on Amazon PPC Ads. But Do You Know How to Fix It? appeared first on eStore Factory.

Amazon launched its European Expansion Accelerator (EEA) as a strategic move to accelerate sellers’ expansion across diverse markets in Europe. It has been designed to help businesses navigate the different regulatory, logistical, and cultural landscapes. The theory is that a program like EEA could make it far simpler to grow your business across a continental scale.

So, here is the European Expansion Accelerator explained:

What is the European Expansion Accelerator?

EEA is an innovative system that simplifies Amazon sellers’ entry into European markets by providing tools, resources, and support that help them with the barriers to international expansion such as language, and local regulations, and distribution.

With the help of EEA, sellers looking to diversify their presence in European markets can streamline their listing procedures on EU platforms, reaching millions of customers.

Who qualifies for EEA?

The EEA program’s eligibility criteria allow any existing Amazon seller who is a Professional Selling Partner with at least one active European account. They have a track record of sales and success, along with the necessary logistics.

If a seller doesn’t have an Amazon Europe account, it can be easily set up:

• Log into Seller Central account
• Go to the ‘Sell Globally’ page from the Inventory tab
• Follow the steps to create a European selling account

EEA can prove to be the easy-to-navigate gateway you always wanted before starting your international expansion.

How does the European Expansion Accelerator work?

The European Expansion Accelerator works by delivering a multipurpose suite of services to sellers such as dedicated support, logistics solutions like Amazon Fulfillment Network, and localized marketing that helps their products meet the tastes and demands of European consumers.

The ease of interconnecting standalone Amazon tools (List-Once-Sell Globally, Build International Listings, etc.) effectively means sellers no longer have to navigate multiple applications, saving time as they work to expand their businesses in EU markets.

Benefits of the European Expansion Accelerator

Sellers registered under the EEA program enjoy perks like easier access to European markets; support navigating the complexities of VAT and other regulatory requirements; preferential visibility across Amazon’s European websites and a potential for increased sales and branding. These factors lead to an array of upsides:

#1: Opening newer revenue streams

With the help of EEA, sellers can do business on several marketplaces side-by-side. This prevents the sellers from being overly dependent on one country which can cause damage when there is some geopolitical event or market instability.

#2: Time-saving & affordable

The multifaceted functions of Amazon EEA take care of most of the procedures required to enter the EU markets. This reduces a significant amount of effort and time for the seller, making the process hassle-free and letting the seller focus on crucial things like product development and customer engagement.

#3: Scalability made easy

By providing options to choose between different expansion strategies, EEA offers flexibility to the growing sellers. They can easily decide to scale up one store at a time or target all the EU and UK marketplaces simultaneously. This feature allows for a more balanced alignment of the seller’s strategy and execution.

#4: Increasing business reach

Providing access to 9 EU marketplaces, Amazon EEA increases the seller’s overall reach throughout the continent. An increased market reach leads to heightened brand visibility and newer revenue channels for the seller.

Things to keep in mind before joining

Sellers looking to expand to Europe need to consider fundamentals like product compatibility. Fulfillment is likely to be an issue, so they must familiarize themselves with the local regulations and business culture. The program offers logistical and local marketing solutions, of course, but even with those, there will surely need to be some work to adapt a seller’s product to meet local tastes and standards. Keep these factors in mind while expanding your business through EEA:

#1: EEA has automated translations

Being a continent with a variety of different languages, it is quite difficult to convey everything on European marketplaces. Luckily, Amazon EEA provides automated translation services to make your work easier. But make sure to consult human translator(s) with relevant knowledge about the language and culture to adjust your Amazon listing optimization to remove any kind of confusion.

#2: Figuring out shipment options

The easiest way you can resolve shipment-related issues is by using Amazon’s FBA service which caters to the 9 EU countries. But if you want to do it yourself, you’ll have to team up with a third-party logistics partner working in your preferred countries to ship your products well.

#3: Learning about the regulations

EEA possesses a few capabilities that can help you set up your shop in Europe. However, it is the sole responsibility of the seller to take care of the country-specific guidelines and taxation procedures. Try to learn as much as you can about them and keep yourself updated so no red tape hinders your growth. Remember, you are selling across several countries, so many rules can differ drastically based on the different nations you’ll sell in.

#4: Running ads in different countries

Start from the basics each time you expand into a new country. To win over customers in various European nations, you’ll need to run different ad campaigns in different marketplaces. This means your ad budgets should be set keeping these plans in mind.

#5: Choosing marketplaces carefully

EEA makes it easy to add all 9 EU marketplaces at once. But when your brand reaches millions of customers across different cultures, and languages simultaneously, it becomes a little hectic to manage the business efficiently. While selling, you also need to be savvy with the different laws, tax structures, etc. That’s why you can choose to sell in fewer, or even one country when starting.

How to get started with EEA?

If you’re an Amazon seller interested in expanding into Europe with EEA and you meet the above eligibility criteria, you can learn more about the program and get started by determining if your business is ready to expand to Europe, understanding the requirements and benefits of EEA’s support, and applying through Amazon Seller Central services.

Simply log into your Seller Central account, go to the Inventory section, and select “Sell Globally.” You can choose the countries you want to expand to in this section. You choose the countries, click on “Start Expansion” and agree to the terms for international selling. This simplifies the process of expansion to a routine that is surprisingly accessible, at least for sellers looking to branch out into Europe.

Conclusion

As Amazon’s press release makes clear, the entirely plausible suggestion has been made that the entire European Union could rank as a single market for sales and commerce if it were all standardized. Amazon’s European Expansion Accelerator opens up exactly these kinds of opportunities for sellers looking to make the leap to European markets; with the correct preparation through effective Amazon marketing services and the use of EEA’s support and resources, sellers could find themselves in a whole new world of growth.

The post European Expansion Accelerator: What it is & how it works? appeared first on eStoreFactory.

Starting to sell products on Amazon can be an exciting venture, but it often comes with a multitude of questions and uncertainties, especially for those new to the platform. Whether you’re a budding entrepreneur looking to start your own Amazon business or an existing seller seeking to expand your horizons, understanding the fundamentals is key.

In this comprehensive guide, our Amazon consulting experts will address some of the most common questions that Amazon sellers encounter, providing you with valuable insights and practical answers to help you navigate the world of e-commerce effectively.

How much does it cost to sell on Amazon?

The cost of selling on Amazon varies depending on several factors, including the type of seller account you choose, the fulfillment method, the product categories you sell in, and the volume of products you list. Here’s a breakdown of the costs you might incur:

Initial setup and operating costs:

Most new sellers spend between $2,500-$5,000 to start selling on Amazon, which includes product costs, Amazon fees, and other initial investments.

Seller account fees:

• Professional seller account: $39.99/month. Suitable if you plan to sell more than 40 items per month.
• Individual sellers account: No monthly fee, but you’re charged $0.99 for each item sold. Ideal for selling fewer than 40 items per month.

Product costs:

Initial product inventory might cost around $2,000, assuming a cost of $4 per unit and an initial purchase of 500 units.

Fulfillment costs:

• Fulfillment by Amazon (FBA): Fees depend on the size and weight of your products, with various tiers for standard and oversized products. Additional fees apply for products listed in specific categories like apparel and dangerous goods, and for services like multi-channel fulfillment.
• Fulfillment by Merchant (FBM): You handle storage, packing, shipping, and service, incurring costs for storage, packaging materials, and shipping. This option generally has fewer Amazon fees but doesn’t offer Prime shipping, potentially affecting sales.

Additional fees:

• Referral fees: A percentage of the sale price or a minimum referral fee, whichever is higher, is charged by Amazon for each sale. The percentage varies based on the product category.
• Closing fees: A variable closing fee for sales in the media category (Books, Music, Video, and DVD), ranging between $1.35 and $1.80 per transaction.
• Miscellaneous fees: These may include fees for high-volume listings, dangerous items, and repackaging for certain returned items.

How can I start selling on Amazon?

Starting to sell on Amazon in 2024 involves several steps and strategic decisions. Here’s how you can get started:

• Choose a sales strategy: Before creating your Amazon seller account, decide on a sales strategy that suits your business model. Options include private labeling, drop shipping, wholesale trade, online arbitrage, or selling handmade products.
• Create your Amazon Seller account: Sign up for an Amazon Seller account. You can choose between an Individual or a Professional account. Individual accounts are suitable for sellers who plan to sell fewer items, while Professional accounts are better for higher volume sellers. Both account types have their fee structures and benefits.
• Understand Amazon’s policies and fees: Familiarize yourself with Amazon’s seller policies, fee structure, and other requirements. Amazon charges referral fees which can range from 8% to 45% depending on the product category, with the average being around 15%. Also, be aware of any additional selling fees, such as variable closing fees for media listings.
• Create your product listings: Once your account is set up, you can either add your product to an existing listing or create a new listing from scratch. Make sure to have all the necessary information, including GTIN, SKU, product details, and shipping options. Optimize your listing with a compelling title, high-quality images, and a detailed product description that highlights your product’s unique selling points.
• Choose your fulfillment method: Decide how you want to fulfill orders. You can choose Fulfillment by Amazon (FBA), where Amazon takes care of storage, packing, and shipping, or Fulfillment by Merchant (FBM), where you manage these aspects yourself. Consider the pros and cons of each method, including costs, time, and potential sales benefits. FBA might offer advantages like Prime eligibility and better search rankings, but it comes with its own set of fees and policies.

• Optimize and manage your listings: Regularly review and update your product listings to ensure they are compelling and up-to-date. Use relevant keywords to improve search visibility, and consider using tools like Jungle Scout’s AI Assist Listing Builder for help in writing and optimizing your listings. Pay attention to customer engagement and reviews to build a positive reputation and drive sales.

How long does it take to verify your Amazon Seller account?

Usually, it takes around 24 hours but the time it takes to verify your Amazon Seller account can vary based on several factors, including the completeness and accuracy of the information you provide, and Amazon’s current processing times due to their verification checks.

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Typically, third-party sellers are given a 10-day window to comply with the verification process once it goes into effect. However, it’s been noted that the process can be expedited or delayed based on how quickly you submit your information and how busy Amazon is at the time of your application. Therefore, it’s advisable to submit your documents as soon as possible to avoid potential account suspension or funds withholding. It’s also recommended to regularly check your Seller Central for any messages or updates regarding the verification process.

How does Amazon pay the sellers?

Amazon typically pays its sellers through the following methods:

Electronic Funds Transfer (EFT)/Direct Deposit (ACH):

• The most commonly used method for transferring funds.
• Sellers provide their bank account information (routing number and account number) in their Amazon Seller Central account.
• Payments are then electronically transferred to the specified bank account on a regular schedule, usually every two weeks.

Amazon.com Gift Card (for Disbursement):

In some cases, Amazon may offer sellers the option to receive disbursements in the form of Amazon.com gift cards. This is typically used for sellers in regions where direct bank transfers are not supported.

Check (Limited Use):

Checks are typically reserved for sellers with specific account issues or those in regions where electronic transfers are not feasible.

Currency Conversion (International Sellers):

• International sellers may have their earnings converted into their local currency and transferred to their bank accounts.
• Amazon’s payment cycle varies by marketplace but is usually every two weeks. Payments are made after a short holding period to account for returns and refunds. Sellers need to ensure their bank account information is accurate in Seller Central to avoid payment delays.

Please note that Amazon does not make payments to PayPal, Venmo, or other non-bank payment methods for disbursements to sellers. Sellers should have a valid bank account for receiving payments from Amazon.

How do I contact a customer about their order?

If there’s a conflict or issue that requires resolution, buyers have the option to initiate a conversation with you through Amazon’s messaging system. Amazon takes steps to ensure the privacy of both buyers and sellers during these interactions. When a buyer contacts you through Amazon, their email address is anonymized, and all communication occurs within your Amazon Seller Central inbox.

This approach allows for a secure and private channel for addressing customer inquiries, concerns, or disputes related to their orders. As a seller, it’s essential to respond promptly and professionally to customer messages to provide assistance and resolve any issues to the best of your ability. Effective communication with customers can contribute to positive feedback and a strong reputation as a seller on Amazon.

Can I start selling on Amazon with no money?

While it’s technically possible to begin selling on Amazon with no initial fees by opting for an Individual selling plan and handling fulfillment yourself, it’s essential to consider that you will still require capital for various aspects of your business. This includes purchasing products to sell, covering packaging expenses, and handling shipping costs.

Starting an Amazon selling business without any money at all can be challenging, as you’ll need resources to acquire inventory, create product listings, and effectively market your products. Therefore, having some capital at your disposal can significantly benefit your venture and increase your chances of success on the platform.

Do I need a business license to sell on Amazon?

Typically, no. When you start earning income as an entrepreneur, whether through online or in-person sales, you are automatically considered a sole proprietorship by the government without the need for extensive paperwork. While it’s not mandatory to have additional business structures or licenses to sell on Amazon, some sellers opt for an LLC or another legal structure for added seller protection.

Just to be safe, always check with a tax professional before starting a business or selling online. They know all the official details.

What can I sell in Amazon’s store?

Amazon’s marketplace offers a diverse array of product categories, making it a prime platform for sellers to showcase their goods. From physical items such as electronics, clothing, books, and home essentials to handcrafted creations through Amazon Handmade, the possibilities are vast. You can also explore private labeling, wholesale distribution, and digital products like eBooks and software. Whether you’re into selling physical goods, unique handcrafted items, or digital content, Amazon provides a dynamic marketplace for all types of products.

What items can’t be sold in Amazon’s store?

While Amazon offers a wide range of opportunities for sellers, certain items cannot be listed due to legal or policy restrictions. These restrictions may apply to products such as prescription drugs, unauthorized copyrighted materials, or items that violate Amazon’s policies, such as crime scene photos.

Sellers must review the specific restrictions and seek approval when necessary, especially for products in certain categories. For more detailed information on what can and cannot be sold, you can refer to Seller Central Help and explore the approval process for specific categories.

What sells the most in Amazon’s stores?

The top-selling products on Amazon’s platform often vary over time and across different categories. However, some consistently popular categories include electronics, books, clothing, and home and kitchen items. Best-selling products can range from gadgets like smartphones and tablets to everyday essentials such as household cleaners or personal care products.

To get a more up-to-date and specific list of the current best-selling products, you can check Amazon’s “Best Sellers” section within each category on their website. This can help you identify trending items and potentially profitable niches for your own Amazon business.

How do I sell with Amazon Handmade?

To get started with Amazon Handmade, begin by setting up a selling account on Amazon. Afterward, apply to join the Amazon Handmade program through Seller Central. Once your application is approved, you’ll gain access to several valuable features. You can create your own store and list your handmade products using the Professional selling plan, allowing you to showcase your creations effectively.

Additionally, Amazon Handmade offers the option to customize your store’s URL, making it easier for customers to discover and remember your brand. It’s important to note that for each sale made through Amazon Handmade, a 15% referral fee will be deducted to support the platform’s services and resources.

How do I manage my selling account?

Managing a seller account on Amazon can be a complex and time-consuming task. From product listings and inventory management to marketing and customer service, the responsibilities can become overwhelming.

However, with the assistance of a professional Amazon agency like eStore Factory, the process becomes significantly more manageable. Their expertise and support can help streamline the entire operation, allowing sellers to focus on what they do best – delivering quality products to customers. Whether it’s optimizing product listings, devising effective marketing strategies, or ensuring top-notch customer service, our Amazon seller experts are here to simplify the journey and help sellers achieve success on Amazon.

The post Common FAQs for Amazon Sellers appeared first on eStoreFactory.

If you’ve been using Amazon’s backend search terms to optimize your product listings, you’ll want to pay close attention. Amazon has made a significant change that could have a profound impact on your product discoverability and search ranking. The character limit for backend search terms has been expanded from a mere 249 bytes to a whopping 2500 characters, spread across five fields of 500 characters each. This is a game-changer for sellers looking to enhance their product visibility and reach a wider audience on the platform. In this blog, we’ll dive deep into this exciting development and explore how you can make the most of this extended space to boost your Amazon sales. 

Why did Amazon extend the search term field?

The decision to extend the search term field on Amazon reflects the platform’s commitment to enhancing the overall shopping experience for both customers and sellers. This significant change was driven by several key factors, each contributing to the rationale behind the extension:

• Improved product discoverability: One of Amazon’s primary goals is to make it easier for customers to find the products they’re looking for. By providing sellers with more space for backend search terms, Amazon enables sellers and Amazon account management experts to include a wider range of relevant keywords, synonyms, and variations. This, in turn, enhances the discoverability of products in search results.
• Enhanced relevance: Amazon places a strong emphasis on delivering relevant search results to customers. With the expanded search term field, sellers have the opportunity to include highly specific and contextually relevant keywords. This results in a more accurate match between customer queries and product listings.
• Better customer experience: When customers find products that align with their search intent, it leads to a more satisfying shopping experience. By allowing sellers to optimize their backend search terms comprehensively, Amazon aims to boost customer satisfaction and retention.
• Competitive advantage: In the highly competitive landscape of e-commerce, sellers constantly seek ways to stand out and gain a competitive edge. The extended search term field provides sellers with additional tools to optimize their listings, potentially driving higher sales and market share.
• Alignment with industry standards: Amazon’s decision to increase the character limit for backend search terms brings it more in line with industry standards. This aligns with the best practices observed on other e-commerce platforms, ensuring a consistent experience for sellers who operate across multiple online marketplaces.
• Supporting global expansion: As Amazon continues to expand its global presence, accommodating sellers from various regions becomes essential. The extended search term field allows for better multilingual optimization, enabling sellers to cater to diverse customer groups around the world.
• Adapting to evolving search trends: Customer search behavior evolves over time, influenced by changing trends and preferences. By providing sellers and Amazon marketing agencies with a larger canvas for keywords, Amazon acknowledges the need for adaptability in response to shifting search dynamics.

How to leverage the expanded space?

With Amazon’s recent update that generously expanded the character limit for backend search terms to 2500 characters, sellers and Amazon optimization experts now have a significant advantage when it comes to optimizing their product listings. This expanded space provides ample room to include a wider range of relevant keywords and phrases, allowing you to enhance your product’s discoverability and visibility.

#1: Comprehensive keyword research

Begin by conducting comprehensive Amazon keyword research specific to your product niche. Explore long-tail keywords, synonyms, and variations that potential customers might use to search for products like yours.

Consider using keyword research tools or professional Amazon optimization services to identify high-impact keywords with substantial search volume and low competition.

#2: Prioritize relevance

While you have more space to work with, it’s crucial to prioritize relevance. Focus on keywords that directly relate to your product’s features, benefits, and intended use.

Avoid the temptation to include unrelated or overly generic keywords, as this can dilute the effectiveness of your backend search terms.

#3. Organized keyword placement

Divide your 2500 characters into five fields of 500 characters each. This division allows you to organize your keywords effectively, ensuring that you cover various aspects of your product.

Allocate space for primary keywords in the first field, followed by secondary and long-tail keywords in subsequent fields.

#4: Strategic keyword placement

Strategically place keywords throughout the 500-character fields. Consider incorporating them into product attributes, such as color, size, material, and product features.

Use variations of keywords and synonyms to capture a broader audience without keyword stuffing.

#5. Monitor and adjust

The expanded space for backend search terms opens up opportunities for ongoing optimization. Regularly monitor your product’s performance and adjust your backend search terms based on actual search trends and customer behavior.

Stay agile in your approach, making updates as needed to improve your product’s visibility and relevance.

#6: Competitor analysis

Analyze the backend search terms used by successful competitors in your niche. While you shouldn’t copy their exact terms, you can gain insights into effective keywords and strategies.

Differentiate your backend search terms by including unique keywords that set your product apart.

#7: Multilingual optimization

If you sell internationally, leverage the expanded space to include backend search terms in multiple languages relevant to your target markets. This can significantly enhance your product’s visibility among diverse customer groups.

Which categories do the changes apply to?

Amazon’s policies and style guidelines can vary depending on the product category, and the recent update to the search term field is no exception. It’s important to note that the expanded character limit may or may not apply uniformly to all product categories.

Based on our research and observations, we’ve identified several product categories where the 2500-character maximum limit for search terms has been implemented.

While these are some of the categories where the update has been observed, sellers need to stay informed about changes specific to their respective niches. Amazon may continue to roll out updates across additional categories in the future.

Amazon rules for the search term field

When optimizing your search terms on Amazon, it’s crucial to adhere to certain guidelines to ensure your product listings are both effective and compliant. Here are some best practices to keep in mind:

• Stay under the length limit: Make the most of the 2500 characters available across five fields, but avoid exceeding this limit. Utilize each field efficiently to include relevant keywords.
• Include synonyms: Incorporate synonyms and related terms that customers might use when searching for your product. This broadens your listing’s reach.
• Include spelling variations: Account for common spelling variations or alternate spellings of your keywords to capture a wider audience.
• Include abbreviations and alternative names: Use abbreviations or alternative names for your product, if applicable. Some shoppers may use abbreviations when searching.
• Use all lowercase: You can use all lowercase letters in your search terms. Amazon’s search algorithm doesn’t distinguish between uppercase and lowercase.
• No punctuation: Avoid punctuation marks like semicolons, colons, and hyphens in your search terms. Separate words with spaces.
• Avoid repeating words: Each keyword should be unique within the Search Terms field. Avoid redundancy.
• Exclude brand names: Do not include your brand name or other brand names in your search terms. Focus on generic and product-specific keywords.
• Avoid ASINs: Refrain from including Amazon Standard Identification Numbers (ASINs) in your search terms.
• Skip stop words: Don’t use common stop words like “a,” “an,” “and,” “by,” “for,” “of,” “the,” and “with” in your search terms.
• Singular or plural: Choose either the singular or plural form of a keyword, not both, to save character space.
• Avoid temporary statements: Don’t include temporary statements like “new” or “on sale now” as these may become outdated.
• Avoid subjective claims: Steer clear of subjective claims like “best,” “cheapest,” or “amazing” in your search terms.
• Exclude abusive or offensive terms: Ensure your search terms are free of abusive or offensive language or terms.

Wrapping it up

The expansion of the search term field on Amazon offers a valuable opportunity for sellers to enhance their product discoverability and reach a wider audience. By leveraging these extended character limits and adhering to best practices, you can maximize the effectiveness of your search terms and ultimately boost your sales and visibility on the platform.

At eStore Factory, we specialize in helping Amazon sellers navigate these changes and optimize their listings to achieve their business goals. If you’re looking for Amazon expert guidance and support in optimizing your Amazon product listings, feel free to reach out to us.

The post Know everything about Amazon’s updated search term rules appeared first on eStoreFactory.

As an Amazon seller, staying ahead of the game is not just a choice; it’s a necessity. In the ever-evolving world of e-commerce, knowledge is power, and one of the best ways to gain that knowledge is by attending seller conferences. These events provide invaluable insights, strategies, and networking opportunities that can supercharge your Amazon business. So, if you’re ready to take your Amazon selling journey to the next level, fasten your seatbelts because we’re about to explore the top Amazon seller conferences to look forward to in 2024. These conferences are where innovation, expertise, and ambition converge, offering you a chance to learn from the best, connect with fellow sellers, and chart a path toward e-commerce success in the years to come.

Why should Amazon sellers care about seller conferences

Amazon sellers and Amazon consulting experts should care about seller conferences because they offer a valuable opportunity for education, networking, inspiration, problem-solving, access to tools, gaining a competitive edge, and personal growth, all of which can contribute to their success in the e-commerce world.

#1: Education
Seller conferences offer a wealth of knowledge and expertise from industry leaders, successful sellers, and e-commerce experts. Attending these events allows sellers to stay updated on the latest trends, strategies, and best practices in the ever-changing world of Amazon.

#2: Networking
Conferences provide a unique opportunity to connect with fellow Amazon sellers, potential business partners, and service providers. Building a strong network can lead to valuable collaborations, insights, and support within the Amazon seller community.

#3: Inspiration
Hearing success stories and learning from experienced sellers can be highly motivating. Seller conferences often feature inspirational keynote speakers who share their journeys and strategies, inspiring attendees to aim higher and achieve greater success.

#4: Problem solving
Sellers often face challenges unique to their businesses. Conferences offer a platform to discuss these challenges with experts and peers, seeking solutions and innovative approaches to common issues.

#5: Access to tools and services
Many conferences showcase ecommerce tools, services, and solutions that can streamline operations, improve efficiency, and boost sales. Sellers can explore these offerings firsthand and make informed decisions about incorporating them into their businesses.

#6: Competitive advantage
In the fiercely competitive Amazon marketplace, staying informed and adapting to changes quickly can provide a significant edge. Seller conferences offer insights that can help sellers stay ahead of their competitors.

#7: Personal growth
Beyond business benefits, attending conferences can contribute to personal growth. Sellers can enhance their skills, gain confidence, and broaden their perspectives, which can have a positive impact on both their businesses and personal lives.

List of Amazon seller conferences for 2024

1) India Sourcing Trip

Date: February 4-11, 2024
Location: New Delhi, India

The India Sourcing Trip is an exciting opportunity for Amazon sellers and Amazon consultants looking to expand their product offerings. This event offers a firsthand experience of the vibrant and diverse Indian sourcing market.

During the India Sourcing Trip, participants can immerse themselves in the world of sourcing, connecting with local suppliers, and exploring a wide range of products. It’s a unique chance to compare prices, negotiate lead times, and even place orders directly with reliable suppliers. Whether you’re looking to diversify your product portfolio, find cost-effective manufacturing solutions, or discover new trends, this trip provides valuable insights and connections.

With India being a major player in global sourcing, this event allows attendees to tap into its vast potential. It’s not just a business opportunity; it’s a cultural experience, offering a glimpse into the rich heritage and traditions of India.

2) Prosper Show

Date: March 4-6, 2024
Location: Las Vegas, NV

The Prosper Show is a must-attend event for established Amazon sellers looking to supercharge their business growth. This annual conference is all about providing valuable education and fostering networking opportunities in the e-commerce world.

At the Prosper Show, you’ll find a wealth of knowledge, from best practices to innovative strategies that can elevate your Amazon selling game. It’s a comprehensive event featuring main presentations, unique seminars, and specialized classes that cover various aspects of e-commerce. Experts in the field will share their insights on topics like enhancing customer experiences, launching successful digital marketing campaigns, and optimizing product listings.

This event caters to both retailers and Amazon seller agencies, making it a diverse and dynamic gathering. It’s a fantastic opportunity to learn from the pros, gain a deeper understanding of e-commerce trends, and stay ahead of the competition.

3) ASD Market Week

Date: March 10-13, 2024
Location: Las Vegas, NV

ASD Market Week is the ultimate destination for anyone in the retail business. It’s a B2B trade show that brings together an incredible variety of retail merchandise, making it the most comprehensive shopping experience for retailers worldwide.

At ASD Market Week, you’ll discover over 4,000 booths showcasing the latest products across various categories, including electronics, appliances, lifestyle products (gifts, health, and home), fashion, and much more. It’s a one-stop-shop for retailers looking to source new products, find unique items, and stay ahead of consumer trends.

One of the standout features of ASD Market Week is its efficiency in gathering a wide array of products in one place. This convenience allows retailers to explore a diverse range of merchandise, enabling them to curate the perfect inventory for their stores.

Whether you’re a seasoned retailer or just starting in the business, ASD Market Week offers invaluable opportunities to discover products that will set your store apart and keep your customers coming back for more. Don’t miss this chance to elevate your retail game and explore the future of retail at ASD Market Week.

4) Global Sources Exhibition

Date: April 2024
Location: Hong Kong

The Global Sources Exhibition is a monumental event for businesses looking to source the latest and greatest products from around the world. With over 4,000 booths showcasing a diverse range of products, it’s a one-stop destination for anyone in the retail industry.

This event specializes in a wide variety of categories, including electronics, appliances, lifestyle products such as gifts, health, and home items, as well as fashion and much more. With such a vast selection, you can expect to discover cutting-edge products that can give your business a competitive edge.

One standout feature of the Global Sources Exhibition is its commitment to providing attendees with the most up-to-date products and trends.

5) White Label World Expo

Date: 27 & 28 Feb 2024
Location: Excel, London

The White Label World Expo is a must-attend event for entrepreneurs and businesses looking to dive into the world of e-commerce and online selling. This Amazon conference offers a wealth of insights, strategies, and practical tips to help you succeed in the competitive online marketplace.

Participants can expect to gain valuable insights into scaling their businesses, optimizing product listings, and navigating the complexities of Amazon’s platform.

The summit covers a wide range of topics, including strategies for substantial growth, effective product listing optimization, managing Amazon fees, leveraging advertising and PPC campaigns, and building a successful private label brand. It’s a comprehensive resource for both seasoned sellers and those just starting their Amazon journey.

One of the standout features of the White Label World Expo is its dedication to helping participants source top-quality goods. With hundreds of suppliers and speakers on hand, attendees have the opportunity to enhance their product offerings and establish themselves as industry leaders.

eStore Factory will be exhibiting at the White Label Expo, London on 27 & 28 Feb. Look for our booth, and let’s discuss how eStore Factory can help you achieve remarkable results on the Amazon marketplace.

6) Retail Innovation Conference & Expo (IRCE)

Date: June 4-6, 2024
Location: Chicago

The Retail Innovation Conference & Expo (IRCE), taking place from June 4-6, 2024, in Chicago, is a premier event for e-commerce professionals and retailers. This Amazon conference is a must-attend for anyone looking to stay ahead of the curve in the ever-evolving world of online commerce.

IRCE is one of the largest and most comprehensive Amazon events, catering to a diverse audience of e-commerce enthusiasts.

The event is designed to help you enhance your e-commerce skills and retailing methods. It features a wide range of educational sessions and workshops, covering topics such as Amazon selling strategies, marketplace optimization, and best practices for online retailers.

IRCE also provides valuable Amazon seller training for both first-party and third-party sellers, making it a valuable resource for anyone looking to excel on the platform. With insights from industry experts and networking opportunities with fellow retailers, this conference is the perfect place to expand your knowledge and grow your business.

From informative lectures and trade shows to product demonstrations and online events, IRCE offers a wealth of opportunities to learn, connect, and succeed in the competitive e-commerce landscape.

7) Amazon Accelerate

Date: Not specified
Location: Not specified

Amazon Accelerate is an annual event that provides a unique opportunity for Amazon sellers to stay ahead of the curve in the dynamic world of e-commerce. This Amazon conference is designed to help you unlock your full potential as a seller, gain insights from Amazon experts, and network with like-minded individuals.

At Amazon Accelerate, you can expect to learn about the latest tools and strategies to elevate your Amazon business. Whether you’re a seasoned seller or just starting out, this event offers valuable information to help you succeed in the competitive marketplace.

One of the key highlights of Amazon Accelerate is the chance to connect with Amazon experts who can provide guidance and answer your questions. You’ll have the opportunity to gain insider knowledge about selling on Amazon and discover tips and tricks to optimize your listings and drive sales.

Networking is a vital aspect of the event, allowing you to meet and collaborate with fellow sellers. You can exchange ideas, share experiences, and build valuable connections that can help you grow your Amazon business.

8) European Seller Conference

Date: June 13-16, 2024
Location: Prague

The European Seller Conference organized by Orange Klik. It serves as a vital gathering for Amazon experts, sellers, consultants, and service providers seeking in-depth insights into the world of Amazon marketing.

This conference provides a unique opportunity to stay updated on the latest Amazon practices and innovations. Attendees can expect to gain valuable knowledge from industry experts and insiders who have successfully navigated the complexities of Amazon. From cutting-edge technologies to emerging trends and best practices, the European Seller Conference offers a comprehensive understanding of the e-commerce giant.

Keynote speeches, workshops, and interactive sessions provide a platform for networking and knowledge-sharing among participants. These intimate gatherings facilitate both professional connections and the exchange of experiences. Sellers, consultants, and service providers come together to explore various facets of Amazon marketing and discover strategies for business growth.

What to do in conferences?

Attending Amazon seller conferences can be a valuable experience for Amazon sellers and Amazon business consultants. Here’s what you can do at these conferences to make the most of your time:

1. Learn from experts: Conferences often feature keynote speakers and panel discussions with industry experts. Attend these sessions to gain insights into the latest Amazon trends, strategies, and best practices. Take notes and ask questions to deepen your understanding.
2. Network: Conferences provide excellent networking opportunities. Connect with fellow Amazon sellers, consultants, and service providers. Share experiences, exchange ideas, and build valuable relationships. You may find potential partners or collaborators.
3. Attend workshops and seminars: Many conferences offer workshops and seminars on specific topics such as advertising, product sourcing, and international expansion. Participate in these sessions to acquire practical knowledge and skills.
4. Explore exhibition halls: Conferences often have exhibition halls where suppliers, service providers, and Amazon-related companies showcase their products and services. Visit these booths to discover new tools, services, and opportunities for your Amazon business.
5. Ask questions: Don’t hesitate to ask questions during sessions or engage in Q&A sessions. Seek clarification on topics that interest you or challenges you’re facing in your Amazon business.
6. Participate in roundtable discussions: Some conferences host roundtable discussions on various Amazon-related subjects. These intimate sessions allow for in-depth conversations and the exchange of valuable insights.
7. Stay updated: Amazon’s policies and algorithms can change frequently. Conferences are an excellent place to stay updated on the latest developments and how they impact your business.
8. Take advantage of special offers: Conferences often feature exclusive offers, discounts, and promotions from exhibitors and sponsors. Be on the lookout for deals that can benefit your business.
9. Plan your schedule: Review the conference agenda in advance and plan your schedule to make the most of your time. Identify sessions and activities that align with your business goals.
10. Follow up: After the conference, follow up with the contacts you made, whether it’s fellow sellers, potential partners, or service providers. Keep the conversation going and explore opportunities for collaboration or business growth.

Wrapping it up

Amazon seller conferences offer a wealth of opportunities for Amazon sellers to enhance their knowledge, network with industry peers, and discover new strategies and tools to boost their businesses. 

These conferences provide valuable insights and resources to help you succeed in the competitive world of e-commerce. So, mark your calendars, plan your agendas, and get ready to immerse yourself in the dynamic and ever-evolving Amazon seller community at these upcoming conferences in 2024. Your next big Amazon business breakthrough could be just around the corner!

We understand that attending these events can be overwhelming with so much information and networking opportunities. With eStore Factory’s Amazon experts by your side, you can navigate these conferences with confidence, knowing you have a dedicated partner to guide you towards success.

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