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Charles Davis

A Snapshot of the business and Drug Rehabs Marketing Side

Drug rehabs during 2019 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay-2-Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

  • downsizing
  • bankruptcies
  • selling off of assets
  • staff firings
  • lack of staff replacement
  • lack of staff additions
  • lower staff salaries
  • changes in marketing techniques
  • development  of joint ventures with financially sound publicly traded companies
  • mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop new relationships. These include banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced drug rehabs and operators where wasting financial resources in an attempt to “out do “ their competitors. They are trying to offer more and more luxury within their drug rehabs. They are attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

Drug Rehabs and Addiction Treatment Centers SEO warning Signs

The signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The main pain points of drug rehabs are marketing and billing. These are the two hands that are feeding any addiction treatment center.

Many centers have poor drug rehab SEO that is costing them big dollars in the wasted marketing budget. The second biggest pain point is the abundance of money left on the table from substance abuse billing and utilization review. The biggest concern is that some owners think they have this under control. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

  • poor marketing strategies and  drug rehab marketing SEO solutions
  • a severely growing level of competition for the same patients
  • lack of education on the web marketing and search engine optimization
  • changes in the number of payments made for treatment by the insurance industry
  • new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
  • a lack of sufficient capital from an operational standpoint
  • rapid and unnecessary expansion
  • an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized drug rehabs and opiate detox West Palm Beach centers who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in-network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

insurance companies playing games with substance abuse billing

One area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to force drug rehabs to become in-network.  It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits.  This could not continue forever.

When Insurance Companies Send Payment Directly to Clients

In fact, there are some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts directly to centers clients. The carriers continue to issue their reimbursement checks directly to the patient or subscriber. This results in many cases with the insurance checks being cashed by the patient. Thus the drug rehabilitation center is out of their earned money. If you are in this situation you can contact Dale Redlich, CEO of Pay 2 Patient at 954-592-1921. They specialize in collecting from insurers that pay the patient directly.

Understanding Drug Rehabilitation Centers Money Owed

drug rehab marketing and addiction conferences educating centers

Obviously, this was and continues to damage the providers financially. They are rendering services in good faith but never receiving the checks from the carriers.  The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers are losing exorbitant amounts of money in this fashion. Many do not realize this when it is happening.

The result of all of the above circumstances is that the drug rehabs have split into the “have’s” and “have-nots”.  If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves. They are often comprised only of the larger most well funded (and often time owned by publicly traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab leads education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

Allocating Drug Rehab Marketing Drug Rehab Marketing Dollars

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events. Many are only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies. Unless the provider has extremely deep pockets which some of them still do.

The savviest operators realize that the money spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices. The money spent is much better utilized with drug rehabs leads, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

Substance abuse billing and revenue cycle management are critical areas for owners. So, where does this leave us? The purpose of this article is to educate drug rehabs on the vast amount of lost revenue that is left on the table. The key areas that need to be addressed are; billing,  utilization review, and drug rehab SEO marketing.

increasing lost revenue with utilization review and revenue cycle management

However, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Substance abuse billing and debt collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivables.  Utilizing such funds at the appropriate time to pay the operational internal debt on an ongoing and predictable basis is critical. Substance abuse billing and revenue cycle management are two key areas centers to look at closely. Drug rehabs are leaving 20-30% of their revenue on the table. Treatment centers need to evaluate their substance abuse billing every year. It is advantages to bring 2-3 billing providers every year.

Evaluating several different substance abuse billing and utilization companies will ensure there is no money left on the table. The insurance companies are playing games with reimbursements, and these companies on the front line. Many billing companies will get lazy after the low hanging fruit is gone. There are many drug rehabs that are owed big dollars. Not knowing how to code is only one of the issues causing this problem. This is one of the biggest areas causing centers to close across the nation. This is one of the topics we are covering in our upcoming addiction conferences EMP Series event on 1/22/19.

Reclaiming Precious Drug Rehabs Operating Capital

Substance abuse billing and medical billing companies are playing a huge role for addiction treatment centers. The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital. The money gets spent in a variety of other ways as described above. And oftentimes there are is no margin of error for drug rehabs which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Drug Rehabs Receivables Doesn’t Cost Much

Substance Abuse Billing #1 Costly Mistake for drug rehabs

The return on investment to employ debt collection methods is so low as to beg for utilization. The process is very simple for drug rehabs, but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt. Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider  to help with the covering of operational expenses. All addiction treatment centers should have a third party look at their substance abuse billing and utilization review. This will uncover a tremendous about of lost revenue.

Addiction Conferences Educating Drug Rehabs Losing Business Marketing Focus

California-addiction-conferences-sponored-by-Behabioral-Health-Network-Resources

Operating drug rehabs is a difficult task. Operators of substance abuse treatment centers need ongoing education on the business and drug rehabs leads marketing side of behavioral health. New laws, regulations and knowing how the insurance companies are operating is paramount. Marketing, substance abuse billing and utilization review mean big money for drug rehabilitation centers. Evaluating these regularly will produce large checks of operating cash. The addiction EMP (ethical marketing practices) conference series addresses these issues.

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud of these national addiction conferences.

Drug Rehabs Regaining Business Focus to Survive a New Industry

There is nothing dirty, or unseemly or embarrassing about drug rehabs taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed,  insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money.  Drug rehabs not only need to look at their collectibles, but also their substance abuse billing providers. This is one of the main reason centers are closing. The insurance companies are playing games with reimbursements.

Charles Davis
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information-on-the-best-drug-rehabs-roswell-near-m

List of the top 10 drug rehabs New Jersey options in the heart of New Brunswick.

When seeking the top 10 drug rehabs New Jersey options you need to consider opioid and alcohol detox, residential and intensive outpatient addiction treatment. You need to do some research addiction treatment centers and how qualified they are for your individualized needs. Drug and alcohol addiction treatment have many levels. The severity of your addiction plays a big part in the rehabilitation you will need.

Types of Drug Rehabs Addiction Treatment Centers

Depending on how long an individual has been using alcohol or drugs is only one factor. Other factors may be to what extent they are using. Also, relapse plays a factor because if a relapse occurs, they will need to go through detox.

There are three basic levels of care for substance abuse treatment. Each level of care is specific in its’ protocols for clinical care.

  • alcohol detox rehabs New Jersey, or opioid detox
  • inpatient or residential drug rehabilitation
  • intensive outpatient (IOP) or outpatient.

Probably the most important factor is mental health. Over 90% of addiction has co-occurring disorders. These are the heart of the addiction issue. They must be addressed on an individual and group level. Finding out what is trigger drug misuse is critical to long-term recovery. 

Addressing Heroin, Opioid and Alcohol Detox

Alcohol detox is one of the most misunderstood parts of addiction. When an individual goes through an alcohol detox many think they can do it themselves. This makes it difficult for the best drug rehab marketing specialists to reach them as a client. While this is true, it is extremely dangerous. It should be done by a qualified physician or addiction treatment center. There are many alcohol detox New Jersey facilities and across the US.

When a doctor performs an alcohol detox, they can prescribe comfort medications to reduce the severity of the detoxification process. These meds can reduce urges, shakes, sweats and many more. One of the biggest barriers to long-term recovery is the fear of od detox. Having a qualified drug rehab guiding you can make the difference of perusing recovery.

Look for specifics on opioid, alcohol, and prescription pain medication. Get educated on the options provided by drug and alcohol addiction treatment centers. Understand the national laws that rehabilitation centers must abide to when advertising for new clients. The laws originated from drug rehabs West Palm Beach Florida. You should also make a site visit and look closely at their staff. Make sure they are well educated in behavioral health and have qualified physicians administering the treatment.

Inpatient or Residential Drug Rehabs

Residential drug rehabs provide the many tools needed for addressing drug and alcohol misuse. This level of care can last from 30 days to 6 months. There is a ton of work done at this level. Individuals learn about themselves on many different levels.

They realize that at the root of the disease are specific triggers. These behavioral health issues are often unknown by the individual. Some of these issues are;

  • trauma
  • neglect
  • abuse
  • isolation
  • lack of self-worth

 What Are the Top 10 Best Drug Rehabs Options? 

  1. Drug rehabs Carmel Indiana treatment center on LinkedIn are plentiful. LinkedIn is the world’s largest business website. Checking here for your search of the top 10 addiction treatment centers will provide useful information that you can trust. You will be able to reach many Doctors, and rehabilitation centers. 
  2. When looking for the top 10 best drug rehabs Los Angeles provides, Facebook must be on your list. With over 2 billion users and thousands of addiction treatment groups, it should be considered. However, be careful of anyone offering free services. There are patient brokering laws across the nation to protect individuals. Many of the high profile “addiction advocates” are patient brokers in disguise.
  3. When searching on Google for drug rehab West Palm Beach you will find the top 3 listings on Google maps. While this is a good source of information on substance abuse treatment centers, you need to be careful. Stay away from any listing that is not actually the name of a company. Even though deceptive web marketing laws exist for treatment centers, many try to disguise themselves. They do this rank high in the maps section and hope you will call. Ask what the name of the center is and make sure is the same as the one you clicked on. If the phone number is not at the actual treatment center stay far away.
  4. Outpatient California drug rehabs Los Angeles is a commonly-searched term. When seeking IOP rehabilitation interview the treatment center as much as they are qualifying you. If they are quick to find out your insurance without addressing your issues, do not attend that program. Addiction treatment should be specific to your needs. They need to know very specific information on the drug misuse before they can assess if they can help you.
  5. Sometimes you will search for drug rehabs near me. When seeking the top 10 drug rehabs New Jersey be careful on what pops when you add near me. Again, stay away from any listing that is not the actual name of a treatment center. After searching this term take the name of the treatment center and do a separate search before contacting them.
  6. The best drug rehabs Atlanta addiction treatment centers will have a profile on respectable websites. One of these sources is Glass Door. This will help you asses they are legitimate and give some specifics of the company. It will show reviews, pros, and cons of the facility and its staff. It will also show how the staff views working there. This is valuable insight when seeking an addiction treatment center.
  7. One of the largest populations suffering from addiction is young adults. It can be difficult finding the best drug rehabs near me resource of college students. Parent often find themselves in a very confusing place when seeking help for their children. Their future is at risk and you have to be careful in finding specialized treatment in this area. Young adults require specific needs. Parents want to make sure they do not lose their future to the disease. This addiction treatment center specializes in the college population. They get them back on track while addressing the core issues that are triggering their misuse.
  8. Location is not the most important factor when seeking the best drug rehabs near me. Many times, it is best for individuals to get away from their city. This takes away easy accessibility to drugs and alcohol. It also gets individuals away from their bad influences. However, when getting treatment away from home there are some factors that need to be addressed. Some of these include What happens after they leave their 30-90 day protected bubble, they were in at the treatment center and come back home? Was the family involved with the substance abuse treatment? What happens in the case of a relapse?
  9. One of the absolute best resources when seeking addiction treatment help is Psychology Today. There are many well-qualified drug rehabs Roswell Georgia addiction treatment centers. This is undoubtedly one of the highly trusted resources when seeking help. This website list psychiatrists, psychologists, behavioral health specialists, doctors, and many drug and alcohol addiction treatment centers.
  10. Local resources can be a good source of finding legitimate drug rehabs Los Angeles locations. The patch is a local news source publication that covers almost every city in the US. What makes this resource credable is that they do not let spam on their site. It is also monitored by the community. Between these two factors, the content is credible and reliable.
Charles Davis

Addiction treatment centers in 2020 are fa behind drug rehab marketing strategies. They are struggling with lead generation. The go to Legit Script certification and google Ad Words are ineffective. The drug rehab lead generation strategies mostly consist of a buy rehabs leads strategy. This is not effective in 2020. It will talk a concentrated effort on drug rehab marketing and SEO. Ranking on page one of Google organically is the key for addiction treatment centers to survive.

Drug rehabs during 2018 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay 2 Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

A Snapshot of the business and Drug Rehabs Marketing Side

Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

  • downsizing
  • bankruptcies
  • selling off of assets
  • staff firings
  • lack of staff replacement
  • lack of staff additions
  • lower staff salaries
  • changes in marketing techniques
  • development  of joint ventures with financially sound traded companies
  • mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced owners and operators where wasting financial resources hand over foot all in an attempt to “out do “ their competitors in order  to try to offer more and more luxury within their drug rehabs as they were attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

Drug Rehabs and Addiction Treatment Centers warning Signs

The biggest mistake made is with their drug rehab SEO blog writing. Many are making the same errors with search engine optimization. Even though the signs are clear, they still are making critical errors. The signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

  • a severely growing level of competition for the same patients,
  • changes in the number of payments made for treatment by the insurance industry
  • new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
  • a lack of sufficient capital from an operational standpoint
  • rapid and unnecessary expansion
  • an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized owners who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

insurance-companies-not-paying-drug-rehabs

Substance abuse billing companies arr playing a big role with revenue cycle management. One area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to forced drug rehabs to become in network.  It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits.  This could not continue forever.

In fact , there were some insurance carriers such as Federal Blue Cross Blue Shield and Empire in Florida which continued to pay large unsustainable amounts  for all of the services insurable but rather than paying the provider the carriers were ( and some continue ) issuing their reimbursement checks directly to the patient or subscriber which resulted in many cases, and still does so result, in  the insurance checks being cashed by the patient and the provider never realizing its fees for services rendered.

Understanding Drug Rehabilitation Centers Money Owed

Behavioral Health Collections for Drug Rehabs

Obviously, this was and continues to damage the providers financially as they are rendering services in good faith but never receiving the checks from the carriers.  The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers were losing exorbitant amounts of money in this fashion and in some cases not even realizing that this was happening.

The result of all of the above circumstances is that the drug rehabs have split into the “have’s” and “have-nots”.  If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves are often comprised only of the larger most well funded (and often time owned by publically traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab marketing education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events where they are actually only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies, unless the provider has extremely deep pockets which some of them still do.

The savviest operators now realize that the money which used to be spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices is much better utilized with SEO, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

So, where does this leave us? The purpose of this article is not to claim that we have the one and only solution to the financial problems stated above which have grown in recent years

increasing lost revenue with debt collection for drug rehabs

However, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Debt Collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivable and utilizing such funds at the appropriate time to pay operational internal debt on an ongoing and predictable basis.

Pay 2 Patient, LLC is not a billing company but strictly a debt collection company and also assists its clients in the RCM process so that the client is able to pay operational expenses as such becomes due. The collection of debt provides the company which is owed money to collect at least a portion of what is owed and thereby add to the pot of financial resources available to pay expenses. There are some addiction providers we know that have been owed millions of dollars in uncollected debt and ultimately had to go out of the business of course.

Reclaiming Precious Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital each week or each month to pay operational expenses when due.  The money gets spent in a variety of other ways as described above. And often times there are is no margin of error which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Receivables Doesn’t Cost Much

Substance Abuse Billing #1 Costly Mistake for drug rehabs

The ROI to employ debt collection methods is so low as to beg for utilization.  The process is very simple but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt, especially the kind of debt when the carrier has sent the reimbursement check to the patient and the check has been cashed.  Retrieval of those checks, or the cash itself, is very difficult, but none the less doable.

Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider  to help with the covering of operational expenses.

Drug Rehabs Regaining Business Focus to Survive a New Industry

There is nothing dirty, or unseemly or embarrassing about a company taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed,  insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money.  To do less is to put your company at further financial risk. You can contact Dale Redlich for a free consultation at 954-592-1921 on reclaiming lost revenue.

California Addiction Executive Conference Educating on Business

Addiction Conferences Main California

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud to bring our Addiction EMP Series conference to Costa Mesa, California on 1/22/19.  Check out the addiction conferences EMP Series event in California.

Charles Davis
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digital-darwinism-affecting-drug-rehab-SEO-and- ma

Drug rehab SEO is not a one time and your done marketing component for inpatient rehab marketing, substance abuse IOP marketing, and service organizations. Buying treatment calls and boots on the ground marketing strategies are commonly used by many in the recovery industry. These strategies are the most costly in the long run and are proven to be much less effective than in the past. These short-term and costly solutions are used because the recovery industry suffers from Digital Darwinism.

Drug Rehab SEO Vs. Digital Darwinism

Digital Darwinism is a sign of the 21st-century demonstrating that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide. The one thing they all had in common is that they suffered from Digital Darwinism. They stayed with past drug rehab marketing and business strategies of a buy rehab leads mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2018, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. In order to achieve page one rankings in organic marketing, it takes a structurally correct website, schema, a fast loading website, and drug rehab SEO.

Each component requires a specialist with specific knowledge. It takes time and an investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one click-throughs, while the first three organic slots account for 70% of page one click-throughs.

Digital Darwinism Fuels Short-term Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $100,000’s every month. They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option. Many of these agencies do not even rank for key terms for their own business like; drug rehab marketing agency or drug rehab marketing consultants. If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of drug rehab SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab SEO?

Drug rehab SEO  has many components including proper website development, schema, Google My Business, proper H tags, keyword counts, META descriptions, SERP descriptions, ALT tags and URL’s to name a few. Then there is off-page SEO that involves citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in website development about the importance of speed. This is what he had to say;

After proper website development and SEO, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the drug rehabilitation industry have a poor website and poor SEO in their lead generation strategy. During our conversation with Mr. Frye, we decided to invite him as one of our 5 Executive Thought Leader panelists at our 10/23/18 addiction conference.

Critical Business Areas Are Drug Rehab Marketing and Substance Abuse Billing

In any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table. Marketing dollars are being thrown and wasted on top of a poorly developed website with poor drug rehab SEO. In-house billing and unchecked substance abuse billing companies are costing centers operating revenue. If you aren’t getting paid in 14-days with some of your receivables, do not know how much is out in receivables, or have large amounts owed you may not be in business much longer.

Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors.

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up and they are let go because they have little value to the organization with substance abuse marketing. They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about one year.

Drug Rehab SEO Website Development is the First and Most Important Step

The very first step in a solid marketing plan and drug rehab SEO is website development. An abundance of addiction treatment and opiate detox centers will use a website designer, not a website developer build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch. There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have a proper silo, schema, sitemap, HTTPS, mobile optimization or proper local SEO to name a few Google will not rank you, or rank you poorly. This is a key factor in you substance abuse marketing.

What to Look for in Drug Rehab SEO

A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined. There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency are not on the first page of Google in the 3-pack or in the first three slots on page one organically for key longtail keywords you are not doing your job very well.

Drug Rehab Marketing SEO Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab SEO questions;

  • Is our website structurally correct?
  • Is the hierarchy of our website good for Google?
  • Are the URL’s for our website correct for SEO?
  • Does our website have an SSL certificate?
  • Do we have schema incorporated into our website?
  • Are our Google maps properly coded and placed on our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • What is our list of drug rehab marketing keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • What marketing company is performing our SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  • What keywords are we ranking for in the Google 3-pack?
  • What keywords are we ranking for in the top 3 organic slots of Google? Addiction Treatment Centers Google your “drug rehabs” or the main services you offer followed by the city you are located in. ie. drug rehabs West Palm Beach.
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • How many calls are being produced by our marketing strategy?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are we using Yoast to check the bare minimum for our SEO?
  • Are our pictures on the website optimized?
  • Do we have a blog?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Is our blog attracting and engaging for our target audience?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we have a staff page?
  • Are we getting regular Google Reviews? If not, why?
  • Are we using email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  • How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  • Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Are you utilizing addiction treatment email marketing?
  • Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  • Are you utilizing the World’s #1 business networking site LinkedIn (500 million members)? Are you using strategies to connect on LinkedIn?
  • Do we understand how to maximize Facebook (2 billion members)
  • Are you driving 500-1000 targeted visitors (per article) to your blog posts?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?

You can get answers to these critical questions and more at Behavioral Health Network Resources addiction conferences 2020 Series 5/20/20 event. This conference will cover proper website development, SEO, branding, social media marketing, and substance abuse billing.

Outreach Needs More Marketing Education

This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner that they have 30 days to start generating more referrals. In that 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Vs. Digital Darwinism

Your drug rehab SEO and marketing plan should utilize many different areas. Not getting up to speed with Digital Darwinism could be a deadly mistake. Once you have set-up the proper foundation you need to drive your target market to your website. Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab SEO is extremely complicated and behavioral health organizations need to be educated on what needs to be done. Drug rehab SEO involves key search words, H tags, internal and external links, high PR back-links, citations, Google My Business, Google 3-pack, schema, site speed, SERPS, and this list goes on. While this article provides a healthy checklist for drug rehab SEO, there is much more. SEO is an on-going task and treatment centers must take on more of this role. By attending addiction conferences that focus on the business and marketing side many can gain vital information. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for SEO. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.

Charles Davis
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Drug rehab marketing is a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Adwords. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

  1. social media
  2. content marketing
  3. organic SEO
  4. press releases

How To Build A Legal Drug Rehab Marketing Referral Network in California?

Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

Top 7 reasons Social Media Plays a Role for California Drug Rehab Marketing

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Here on some of the top reason’s drug rehab marketing has to get involved on social media;

  1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
  2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
  3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
  4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
  5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
  6. Better Search Engine Rankings – Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
  7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategy

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So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google AdWords is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

  • Does your content have SEO for keywords?
  • Who are you creating the content for?
  • What is the question, you are going to answer for that audience?
  • How is your program unique?
  • What content formats will you produce?
  • Which channels will it be released through?
  • How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

  • Tip: There are many websites on the internet that will generate topic ideas for you. If you get writer’s block, just head over to one of these free sites and type in different topics.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

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What is drug rehab SEO digital Darwinism? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

  • Length of the blog is only 600-800 words
  • The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
  • No H Tags or useless H Tags
  • There are no pics, or pics are missing keyword ALT descriptions
  • The blog post is not focused on a single long tail keyword
  • No SERP descriptions, or too short, or too long
  • Blog posts are not categorized for long tail keywords
  • Orphaned blog posts

Drug rehab marketing blog writing has not been used because centers have traditionally relied upon Google AdWords and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab marketing. We’ve watched many Florida centers fall because they failed to adopt an SEO strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase Drug Rehab Marketing SEO and Back-links

press-releases-help-drug-rehab-marketing-and-SEO-for-addiction-treatment-centers

Press releases are an underutilized tool in drug rehab marketing. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of TheRecover.com an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

TheRecover.com is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand SEO, they know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate Press Release services will not allow you to publish general information or self-promotion types of posts. Here are the top 28 press release ideas for drug rehab marketing.

  1. Sponsor a local event and write about it
  2. Take a stand on a controversial issue
  3. Announce a new hire, or someone’s promotion
  4. Talk about a new milestone your center has reached
  5. Share your client’s success stories
  6. Publish a collection of testimonials from satisfied clients
  7. Create a podcast and write about it
  8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
  9. Announce the release of a new video available on your YouTube channel
  10. Establish a scholarship program for people who do not have the ability to pay
  11. Publish your center’s treatment options with a local charity
  12. Share a free “FAQ” sheet available at your center’s website
  13. Share your treatment center’s mission statement
  14. Publish a story about what makes your center different
  15. Create a list of amenities your center offers
  16. Share a link to a new blog page and describe what it is about
  17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
  18. Publish a story on why you do not offer Medication-Assisted Treatment
  19. Identify a trend you are noticing within the recovery industry
  20. Debunk a common myth in the treatment business
  21. Create a list of what to bring to rehab
  22. Publish a story about what to expect when someone enters your center for treatment
  23. Tie your press release to a holiday
  24. Answer the most common three questions potential clients would want to know about your center
  25. Mergers and acquisitions
  26. Office relocation or opening a new sober living
  27. New technology trends affecting your industry
  28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

TheRecover.com is One of the Executive Thought Leader Panelists at the California EMP Conference on 8/6/19

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Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. TheRecover.com will be sharing press release secrets you can put into place immediately that are low cost and produce admits. 

Our Addiction Conferences will have a total of 5 proven leaders. Each sharing proved business and marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

 

The post Drug Rehab Marketing Struggles for California Treatment Centers appeared first on BHNR.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.

Charles Davis

What is Drug Rehab Social Media Marketing

Drug Rehab Social Media Marketing Strategy

Drug rehab social media marketing is one of the most misunderstood aspects of advertising in the behavioral health industry. The power has now crossed over to drug rehab SEO. Google is now giving search engine optimization credit to social media. However, you must understand how and what to do in order to make it happen,.

It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

How to Make Drug Rehab Marketing Work for Addiction Treatment Centers

Website development for drug rehab social media marketing

If your social media drug rehab SEO is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

  • Generates high-quality leads
  • Increases SEO
  • Drives targeted traffic to the addiction treatment centers website
  • Provides one of the best vehicles for branding
  • One of the lowest costs per acquisition
  • Greatly assists in local search rankings

Facebook Caught Marketing Agencies with their Pants Down

Facebook algorithm change affects drug rehab social media marketing

With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

  • Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
  • Grow a targeted audience for you that you own
  • Encourage you to do social media marketing in-house
  • Educate you about the advantages of owning groups
  • Teach you how to grow groups
  • Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab Marketing Agency Performing?

drug rehab social media marketing poor performance by agencies

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads in Drug Rehab Social Media Marketing by Example

Drug rehab social media marketing produces website traffic

Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

Addiction conferences for C-Suite executives on business and marketing

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape,  These conferences are in a unique talk show host and town hall forum. They are interactive with no power point presentations and each features 5 executive thought leaders educating in an open forum.

Post contributor, drug rehab marketing professional Charles Davis. 

Charles Davis

California Drug Rehab Marketing Strategies Are Critical

Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

  1. social media
  2. content marketing
  3. organic SEO
  4. press releases

How To Strategically Build a Referral Network in California?

In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

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Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.

  1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
  2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
  3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
  4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
  5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
  6. Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
  7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategy

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So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

  • Does your content have SEO for keywords?
  • Who are you creating the content for?
  • What is the question, you are going to answer for that audience?
  • How is your program unique?
  • What content formats will you produce?
  • Which channels will it be released through?
  • How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

drug-rehab-seo-outperforms-Google-AdWords-and-PPC

How to increase drug rehab marketing? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

  • Length of the blog is only 600-800 words
  • The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
  • No H Tags or useless H Tags
  • There are no pics, or pics are missing keyword ALT descriptions
  • The blog post is not focused on a single long tail keyword
  • No SERP descriptions, or too short, or too long
  • Blog posts are not categorized for long tail keywords
  • Orphaned blog posts

Drug rehab marketing blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase SEO and Back-links

press-releases-help-drug-rehab-marketing-and-SEO-for-addiction-treatment-centers

Press releases are an underutilized tool in drug rehab marketing. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand they need drug rehab marketing consultants. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.

The Top 28 press Release ideas for Drug Rehab Marketing

  1. Sponsor a local event and write about it
  2. Take a stand on a controversial issue
  3. Announce a new hire, or someone’s promotion
  4. Talk about a new milestone your center has reached
  5. Share your client’s success stories
  6. Publish a collection of testimonials from satisfied clients
  7. Create a podcast and write about it
  8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
  9. Announce the release of a new video available on your YouTube channel
  10. Establish a scholarship program for people who do not have the ability to pay
  11. Publish your center’s treatment options with a local charity
  12. Share a free “FAQ” sheet available at your center’s website
  13. Share your treatment center’s mission statement
  14. Publish a story about what makes your center different
  15. Create a list of amenities your center offers
  16. Share a link to a new blog page and describe what it is about
  17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
  18. Publish a story on why you do not offer Medication-Assisted Treatment
  19. Identify a trend you are noticing within the recovery industry
  20. Debunk a common myth in the treatment business
  21. Create a list of what to bring to rehab
  22. Publish a story about what to expect when someone enters your center for treatment
  23. Tie your press release to a holiday
  24. Answer the most common three questions potential clients would want to know about your center
  25. Mergers and acquisitions
  26. Office relocation or opening a new sober living
  27. New technology trends affecting your industry
  28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

Drug Rehab Marketing Addiction Conferences

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Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.

The event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

Charles Davis
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What is Drug Rehab SEO Marketing?

Drug rehab SEO marketing is complicated and requires vast knowledge of marketing and the drug and alcohol addiction treatment industry. Understanding website development, SEO, social media marketing, and addiction conferences is paramount for success. Drug rehab marketing also requires knowledge about addiction treatment centers, opiate detox, and sober livings. This knowledge is paramount when setting up your drug rehab lead generation strategy. Below are the top 30 articles and references on the best drug rehab marketing strategies.

Drug rehab SEO marketing providing solutions for drug and alcohol addiction treatment centers, detox and sober livings. Lead generation, buy rehab calls, and treatment calls. We educate on drug rehab SEO, website development and social media. Our drug rehab SEO marketing consultants are the behavioral health fields, top professionals. We also educate on ethical business practices are our addiction conferences.

Drug Rehab SEO Marketing Solutions

Drug rehab SEO marketing agency for lead generation, treatment calls, PPC and Legit Script. Search engine optimization requires an in-depth knowledge of how to get on page one of Google. It involves; website development, H Tags, ALT tags, SERPs, and building backlinks. Many substance abuse treatment centers have poor website development and SEO. They resort to AdWords and boots on the ground tactics. The suffer from Drug rehab SEO digital Darwinism. This is when technology moves faster than businesses can adapt. Many drug rehabilitation centers do not know how to get on page one organically. They are unaware that web marketing outperforms all other marketing combined. However, it takes time, resources and money. The behavioral health industry wants immediate results and this does not happen with search engine optimization.

Advertising with inpatient and IOP intensive outpatient drug rehabs have a lot of competition. Some of the big players are spending $500,000 or more a month. For the smaller centers to compete that have to be smart. They need to go after longtail keywords for their city in drug rehab SEO. However, there are many things that need to be in place before they start ranking.

Drug rehab marketing marketing resources are desperately needed by drug inpatient rehabs, substance abuse IOP, addiction treatment centers and opiate detox. Many drug rehabilitation centers are closing due to new regulations and laws. The old way of marketing generating treatment leads is no longer successful. Pay per click and drug rehab call centers are risky at best. The abundance of addiction recovery centers closing all has this in common. Getting educated by drug rehab marketing consultants, attending addiction conferences and relying on a good drug rehab marketing agency is key to surviving. 

  1. Drug Rehab marketing and SEO 
  2. Drug rehab consultants play a vital role in lead generation 
  3. Drug Rehab Marketing Agency  producing treatment calls and leads 
  4. Addiction Conferences educating CEOs and Executive on ethical business and marketing practices.
  5. Drug Rehab marketing solutions for substance abuse treatment centers 
  6. All About drug rehab marketing and SEO 
  7. Behavioral Health Network Resources drug rehab marketing business page education on ethical drug rehab SEO strategies  
  8. Drug Rehab SEO Marketing Agency on LinkedIn
  9. Charles Davis #1 Drug Rehab marketing Specialists
  10. Learn about Drug Rehab marketing and SEO on Facebook to avoid PPC  
  11. Best resources for Drug Rehab marketing SEO Strategies 
  12. What is drug rehab marketing SEO - Search Engine Optimization
  13. Top 3 Drug Rehab marketing SEO Marketing Mistakes 
  14. Addiction Treatment Center Marketing Ideas and resources
  15. AdWords and PPC alternatives with drug rehab SEO and marketing strategies
  16. Drug rehab SEO agency providing for addiction treatment centers.
  17. Business rating for drug rehab marketing SEO marketing for rehabilitation centers
  18. Where to find the best drug rehab marketing SEO agency for a buy rehab leads strategy 
  19. Best location for drug rehab marketing SEO provider on Mapquest 
  20. Drug rehab marketing SEO alternatives for alcohol addiction treatment center marketing
  21. The best place to find drug rehab SEO jobs -  
  22. Recommendations for the best drug rehab marketing SEO agency  
  23. Drug Rehab Social Media Marketing specialists information guide
  24. Learn more about drug rehab social media marketing to a millennial 
  25. Drug Rehab marketing and how to produce treatment calls 
  26. Areas to improve drug rehab marketing and leads generation
  27. How drug rehab marketing Consultants increase leads and treatment calls  
  28. How to find Sober Homes West Palm Beach? 
  29. Resource when seeking drug rehabs West Palm Beach and Near Me
  30. A great resource for Opiate Detox West Palm Beach 

As a bonus for the drug rehabilitation treatment industry here is few more articles call centers, substance abuse billing, and utilization review.

The best drug rehab marketing strategies providing input from the best drug rehab marketing consultants, drug rehabilitation business and marketing specialists. It will also provide useful business and marketing strategies from national addiction conferences. It will have a concentration on drug rehab lead generation including drug rehab website development, SEO and social media marketing.  

Drug Rehab SEO Marketing | Addiction Treatment Marketing | Addiction Service Marketing | Addiction Conferences | Addiction Treatment Marketing | Social Media Experts | Addiction Treatment Consultants | Addiction Conferences | 

 

Charles Davis

Drug rehab marketing agency providing addiction conferences, drug rehab SEO, drug rehab marketing consultants. Organic solutions for a buy rehab leads and AdWords or PPC strategies. We provide drug rehab marketing solutions for drug rehabs West Palm Beach to drug rehabs Costa Mesa California. Our substance abuse marketing clients are in many states including addiction treatment centers Nashville Tennessee. Our addiction conferences educate on ethical business and marketing practices.

Why I need to think about Alcohol Addiction Treatment Centers Drug Rehabs?

Before seeking alcohol addiction treatment centers drug rehabs you must accept and understand what alcohol addiction is. Admitting you or someone you know has an addiction to alcohol is a hard reality to accept. Unfortunately, this disease is the third leading lifestyle-related cause of death in the nation, which also means that you are not alone on the journey to recovery.

The National Council on Alcoholism and Drug Dependence shares that alcoholism does not stem from how long someone has been drinking or his or her alcohol of choice. Instead, alcoholism is rooted in a lack of willpower and a craving for the substance, equal to that of needing food or water. Denial is a typical response when considering the idea of whether you or a loved one struggles with alcohol addiction. However, the sooner signs of abuse are detected and addressed, the easier it is to regain control of your life through various forms of alcohol treatment.

what-you-need-to-know-about-treatment-centers-for-drug-addiction-300x196 Why Are Drug Rehabs Needed?

Why is Alcohol Addiction Treatment Needed?

The consumption of excessive alcohol in 2010 cost the US $249 billion or roughly $2.05 per drink consumed as reported by the CDC (Center for Disease Control and Prevention). The burden in the US resulted in losses in workplace productivity, health care expenses, the justice system, auto accidents and damages to property. A whopping $2 out of every $5 of the economic costs of excessive alcohol use were paid by federal, state and local government. These are only the numbers for binge drinking. Binge drinking is defined for women as four or more drinks per occasion or five or more for men.

The same CDC report shows drug rehabs and alcohol addiction treatment centers as a needed resource for drug rehabilitation. Across the US this is an area for concern of alcohol misuse falling in the middle of all US states. Florida drug rehabs West Palm Beach to Los Angeles, California are in great need. These are popular vacation destination with many drug rehab alcohol addiction treatment centers.

Alcohol Addiction Treatment Centers Needed Due to Increased Risk 

 

The chances an individual becoming addicted to alcohol is based on several factors. The Mayo Clinic identifies alcohol misuse factors as genetic, psychological, social and environmental. For example, if an individual’s family has a history of alcoholism then he or she will have an increased risk of becoming an addict.

An individual also has an increased risk of becoming an addict if he or she has a mental illness and uses alcohol to self-medicate. Social and cultural factors can also be the root of many alcohol disorders as an individual is pressured by family members or peers to consume large amounts of alcohol or binge drink on a regular basis. This is why places like BeWell Recovery drug rehabs Los Angeles California are needed.

According to the Centers for Disease Control and Prevention (CDC) a drink consists of 12-ounces of beer, 8-ounces of malt liquor, 5-ounces of wine or 1.5-ounces of distilled liquor (vodka, whiskey, etc…). Excessive drinking for women 4 or more drinks on one occasion, or for men 5 or more. Heavy drinking is defined as 8 or more drinks per week for women, and 15 or more drinks per week for men. While moderate drinking is one drink per day for women and 2 drinks per day for men.

What are the signs of Needing Alcohol Addiction Treatment?

According to drug rehabs Los Angeles articles, picking up on the signs of an alcohol addiction can save a loved one’s life or your own life. The following are some of the key signs of alcoholism. When reading through the signs, honestly analyze each point so you can accurately determine whether you or someone you know struggles with alcoholism and needs to seek treatment. Alcohol use disorder is classified by being mild, moderate or severe. The severity of alcohol use disorder is based on the symptoms one is experiencing;

  • Not being able to limit the amount of alcohol consumed
  • Unsuccessful attempt to reduce how much you drink
  • The amount of time-consuming, obtaining alcohol or recovering from the aftermath of alcohol use
  • Uncontrollable urges to drink alcohol
  • Failing to fulfill work or job obligations
  • Needing alcohol to relax
  • Drinking alone or in secrecy
  • A decline in school grades
  • Family obligations neglected or declining
  • Continuing the use of alcohol when it’s causing physical and social problems
  • Not participating, or a reduction in hobbies, work activities, and social interactions
  • Driving while under the influence of alcohol
  • You have developed a tolerance for alcohol causing you to need more to feel its effects
  • You Experience withdrawal symptoms including shaking, nausea, sweating
  • Drinking more to avoid the withdrawal
  • thdrawal symptoms

What Types of Alcohol Addiction Treatment Centers Methods Are Available?

There are several different types of drug and alcohol addiction treatment centers drug rehabs options. Whatever your option a customized treatment plan must be put into place by the addiction treatment center. Getting educated on evidence-based addiction treatment with providing the best options when seeking alcohol addiction treatment Tenn. Some of the addiction treatment options include;

What Are Some Outpatient Addiction Treatment Programs Therapeutic Approaches?

Residential-based and places like HGR outpatient drug rehabs San Diego programs should utilize many therapeutic approaches. These drug rehabilitation therapies should concentrate on the physical, mental, and spiritual needs of the individual. This is an intense level of care after alcohol detox New Jersey. Residential addiction treatment should provide an environment that promotes connection and restoration of community.

The use of the alternative approaches below and traditional evidence-based practices (CBT, DBT, EMDR, Experiential Therapy, etc.) will provide healing and transformation. There are other aspects of addiction treatment including opiate detox Phoenix Arizona. All residential treatment programs should provide experienced licensed professional. They provide solutions to grow diagnosis and treatment. An individual treatment plan that is customized based on the unique needs is essential. Some of the therapeutic approaches are;

  • Cognitive Behavioral Therapy (CBT)
  • Psychiatric support
  • 12-step philosophy
  • Dialectical Behavior Therapy (DBT)
  • Adventure-based therapies
  • Nutritional counseling
  • Eye Movement Desensitization and Reprocessing (EMDR)
  • Somatic therapies
  • Massage
  • Yoga

What Are Partial Hospitalization Addiction Treatment Programs?

Residential treatment not only provides the foundation for an individual’s path to recovery but should also promote health and overall wellness. However, the national stats show many individuals do not seek treatment. The Surgeon Generals 2015 report on alcohol, drugs and health shows over 175 million persons aged 12 and older, a whopping 65% of this population, reported alcohol use in the past year, It also outlined that 66 million (24.9%) individuals reported binge drinking in their past month. Many of these individuals could benefit from drug rehabs Los Angeles addiction treatment centers if they reached out for help.

Partial Hospitalization programs should entice the senses and spirit. Individuals should be able to focus their attention on their recovery and benefit from intensive therapy including. relapse prevention. Residential treatment is the critical starting point of a comprehensive recovery program. This critical component of addiction treatment is the foundation of recovery providing these crucial advantages:

  • Residential addiction treatment can be fierce and demanding and difficult at times. This option should offer individuals temporary relief from stress due to obligations, devoting their complete attention to getting the necessary foundation of recovery.
  • Around the clock supervision from trained professionals and ensuring safety during this hypersensitive phase of recovery.
  • Provide a supportive environment with highly qualified professionals committed to fostering recovery.
  • A healing environment suffering from the mental, emotional and physical damage substance abuse or eating disorders.
  • Professional nutritional guidance and counseling, fitness therapy, and comfortable lodging.
  • Foster new, meaningful and healthy friendships with individuals that have comparable challenges and objectives.
  • Provide a complete daily schedule of evidenced-based treatment, counseling, therapy, relapse prevention techniques, and activities.
  • Healthy meals that provide the necessary nutrition to promote recovery.

What Are Intensive Outpatient Treatment Programs (IOP)?

Intensive Outpatient Treatment (IOP) is a rehabilitation program that may be selected for those who do not need a medically-supervised detox. This drug and alcohol substance abuse rehabilitation option provides a part-time, intensive schedule of addiction treatment. Intensive outpatient programs should provide clinical, peer and emotional support systems designed for each individual. There are many options available for alcohol addiction treatment centers Drug Rehabs. Some of the treatment an individual should receive include;

  • 12 hours per week for 8 weeks providing evidenced-based addiction treatment programs
  • Allows individuals to continue living at home, or at a sober living facility, working and spending time with family
  • Individual and group counseling therapy
  • Develop communication skills and participate in social experiences
  • Provide relapse prevention techniques
  • Provide group settings that foster comfort, help, and support from peers experiencing the same difficulties
  • Inject structure, organization, and discipline for a healthy lifestyle and to get control of an individual’s chaotic life and poor choices
  • Provide emotional and peer support

Sober Homes, Livings and Half Way Houses 

Sober livings or sober homes West Palm Beach are drug and alcohol-free living habitats for individuals in drug and alcohol addiction treatment or transitioning after treatment. This is a structured environment with many providers including 12-step programs and solid recovery approaches. Many times, residents are required to engage in 12-step meetings, take drug tests and prove they are taking the important steps to long-term recovery.

This is a critical and temporary step to long-term sobriety. Sober livings should provide a supervised climate that is highly structured with curfews, chores and restorative meetings. Sober homes assist in transiting back into mainstream society. Integrative Life Center has the Best sober homes, livings, and ½ way house Van Nuys. There are many options for sober homes and should be included when seeking alcohol addiction treatment drug rehabs Van Nuys. Sober homes should provide;

  • 24/7 resident manager on duty
  • Safety is a controlled environment. Things to look for in a sober home include; how well the staffed is trained, do they know CPR, what does their no drug policy entail, and what is their protocol for emergencies.
  • What is the vibe of the sober home? Visit prior to accepting to see what the residents are like and get their impressions of the services provided. This will be vital to determine if this is the right sober living for you.
  • What types of activities are provided to foster your recovery journey?
  • What type of support systems are provided like 12-steps, NA, counseling, and relapse prevention?
  • Sober homes give you a chance to own your recovery with training wheels. This is a trial point where you must have and obey rules that will help you transition back into society. They should challenge you to provide the tools to long-term sobriety.

The Importance of Relapse Prevention in Addiction Treatment

Relapse prevention is a valuable tool at every level of care for addiction treatment. This is taught to many addiction professionals at addiction conferences across the US to help provide better quality of care. Alcoholics are susceptible to relapse into alcohol dependence at any time. Thorough, comprehensive, and ongoing rehabilitation and maintenance of sobriety are the keys to a successful alcohol treatment approach. Holistic support services include:

  • diet and nutrition
  • exercise programs
  • massage therapy
  • acupuncture
  • spiritual healing
  • mental health services
  • meditation
  • medical and clinical treatments
  • other forms of transformational recovery

Learning from Our Alcohol Addiction Treatment Centers Drug Rehabs

drug-addiction-vs-drug-dependence-by-drug-rehabs-San-Diego-300x200 Why Are Drug Rehabs Needed?

This alcohol addiction treatment centers drug rehabs article provides vital information from West Palm Beach to drug rehabs San Diego. When seeking drug and alcohol addiction treatment there are a lot of things to learn. It explains the rise and depth of alcohol misuse, what to look for when individuals suffer from addiction and provide information on what to look for when seeking treatment.

Understanding residential addiction treatment, partial hospitalization programs (PHP), Intensive Out Patient Treatments (IOP), and sober homes is a critical step. You’ve taken the first step by wanting a better life, now it’s time to get educated on the best path for your recovery. Many addiction professionals get educated on evidenced-based treatment at addiction conferences and are a good source when seeking treatment.

As a result, there are many treatment options suited to cater to the distinct needs of each individual. For the large majority of individuals struggling with alcohol addiction, a support system and guidance on how to overcome and manage the disease are necessary. With any treatment option, it all starts with a comprehensive assessment and evaluation.

This critical step must be performed by qualified and credentialed clinical addiction professionals. Remember the addiction treatment path will be made based on the individual, their history, severity and behavioral health issues. Everyone’s treatment is unique to their situation and circumstances. If you or a loved one are struggling with alcohol detox and drug addiction, seek help today and regain control of your life.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.

Charles Davis

Drug rehab marketing agency providing addiction conferences, drug rehab SEO, drug rehab marketing consultants. Organic solutions for a buy rehab leads and AdWords or PPC strategies. We provide drug rehab marketing solutions for drug rehabs West Palm Beach to drug rehabs Costa Mesa California. Our substance abuse marketing clients are in many states including addiction treatment centers Nashville Tennessee. Our addiction conferences educate on ethical business and marketing practices.

Drug Rehab Marketing Agency Search

When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences. It is just as easy to get fooled by shady drug rehab SEO companies. The bottom line is Google the terms “drug rehab marketing” and “drug rehab SEO.” It is here you will see the leaders of the pack that know how to get ranked.

The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.

Is You’re Drug Rehab Marketing Agency Churn and Burn?

drug-rehab-marketing-and-business-consultants-300x143 Drug Rehab Marketing Agency Cookie Cutter Options

A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.

The larger drug rehab marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.

What Are the Top 3 Ways to Spot the Drug Rehab Marketing Cookie Cutter Agencies?

Spotting the large cookie cutter drug rehab marketing agencies is easy. It’s even easier to spot the shady drug rehab SEO agencies. If you are a marketing agency, you better be leading by example. Just saying you can perform drug rehab SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.

  1. Do they rank on Google for marketing? Start by Googling these big money search terms for drug rehab marketing agencies. If they cannot rank for their own keywords, how can you expect them to rank for yours?;
  • drug rehab marketing agency
  • drug rehab marketing

2. If you already have a drug rehab marketing ageny, check your website speed with Google. Here is the google developers tools to check website speed with Google. Your speed should be between 80-100, but preferably 90 and above. If you are not you should fire your drug rehab marketing agency immediately. Why you may ask. Bexause Google did an important update almost two years ago and stated that website speed was one of the most important factors to ranking on moble and on a PC. If website do not load fast they will not get ranked very well. Behavioral Health Network Resources ranks 99 on PC and 93 on mobile.

3. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?

If your seeing paid or sponsored content by the large drug rehab marketing agencies this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.

4. They fool you with beautiful websites. The look of a website is only 10% of the web drug rehab marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?

What is the Advertising Agency Churn?

A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.

However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger drug rehab marketing cookie cutter agencies.

Why Get Educated on What a Drug Rehab Marketing Agency Provides?

The main reason is a lot of wasted advertising dollars. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when the show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listing and Google maps.

Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with drug rehabs Los Angeles, California to West Palm Beach, Florida.

This allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO.  The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.

What Are the Key Elements of Marketing and Drug Rehab SEO?

There are many aspects to drug rehab marketing and drug rehab SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;

  • drug rehab SEO
  • drug rehab marketing agency
  • drug rehab marketing consultants

The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.

LinkedIn Provides Nation’s Best Drug Rehab Consultants

LinkedIn-Top-3-Drug-Rehab-Marketing-Consultants-Behavioral-Health-Network-Resources-300x200 Drug Rehab Marketing Agency Cookie Cutter OptionsLinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 3 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.

Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.

Who Are the Top 3 LinkedIn Drug Rehab Consultants?

LinkedIn has over 550 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. We get out drug rehab marketing agency clients LinkedIn profiles to rank on page one of Google for key words.

National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.

  1. Madison Richards #2 Drug Rehab Marketing Agency Consultants with 15,000 addiction connections on LinkedIn.
  2. Yaneleisis Batista #3  Drug Rehab Marketing Agency Consultants with 12,000 connections on LinkedIn.
  3. Charles Davis Best Drug Rehab Consultants on LinkedIn.

Key Components to Look at with a Large Drug Rehab Marketing Agency

ancillary-services-marketing-300x148 Drug Rehab Marketing Agency Cookie Cutter OptionsThe large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include;

  • proper website structure
  • schema
  • high profile back-links
  • completely filled out Google My Business profiles including hidden areas
  • NAP, citations
  • on-page SEO
  • H-tags
  • ALT tags
  • SERP descriptions.

There are many more areas that must have a trained eye to get on page one of Google organically. Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. This includes your current drug rehab marketing agency.

You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.

Don’t Get Tricked by The Appearance of Your Website

Drug-rehab-website-structure-and-its-components-300x198 Drug Rehab Marketing Agency Cookie Cutter OptionsWhen a drug rehab marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing.

The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.

What Are the Common Drug Rehab Marketing Mistakes?

There are major common mistakes made with drug rehab marketing. Any drug rehab marketing agency can and are making these critical mistakes. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task.

However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;

  • Improper hierarchy
  • No Schema (50% of searches by 2020 being voice)
  • Google maps placed and coded incorrectly
  • Little, poor or no SEO
  • Poor site navigation
  • No HTTPS registration
  • Google My Business incomplete or not updated weekly
  • Too few citations
  • Poor or lack of social media presence
  • No testimonials
  • No staff Page
  • Poor or no blog

How to Check if a Drug Rehab Marketing Agency is Producing Any SEO?

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Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one, howwever there are website linke Alignable that have good advertising resources. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area.

This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:

  • Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your drug rehab marketing agency has not performed this task well.
  • 100’s of citations across the web. These are not high authority websites, they come from citation listing websites. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 2-5 pages deep. If you are not your drug rehab marketing agency has done a poor job.
  • Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your drug rehab marketing agency has done a poor job with on-page SEO.

Check Your Drug Rehab Marketing Agency and Look at the Current Search Engine Optimization (SEO)

It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.

You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.

A Drug Rehab Marketing Agency Can’t Perform Organic Social Media Marketing

Boxing-Gloves-rehab-lead-generation-vs-social-media-300x200 Drug Rehab Marketing Agency Cookie Cutter Options

Drug rehab social media marketing is an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing. However, are they demonstrating they can perform social media marketing with their own brand?

If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook, Twitter, and G+. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?

Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.

This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.

Drug Rehab Marketing on Social Media

A drug rehab marketing agency should already have an extensive network in the addiction treatment industry. Many that say they perform social media marketing only use paid marketing on social media. this is because organically it takes time and you must corral your target substance abuse treatment audience. We are the only drug rehab marketing agency that has done this. We have captured them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers.

This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.

When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.

Facebook Paid Advertising Vs. Organic

wasted-drug-rehab-marketing-dollars-300x150 Drug Rehab Marketing Agency Cookie Cutter OptionsMost drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again.

Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. A good drug rehab marketing agency will offer this service. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.

Learn at Addiction Conferences How to Prevent an Advertising Agency from Taking Your Money

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Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. This keeps us on the pulse with our drug rehab marketing agency. Our next event will be on LinkedIn training for outreach and sale professionals in July 2020. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing.

Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;

  • learn how to maximize LinkedIn for referrals and sales
  • new revenue streams
  • website development
  • drug rehab SEO
  • getting back links
  • and many other aspects of the business side of our industry

Drug Rehab Marketing Agencies Fear the Best

This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.

Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.

Our drug rehab marketing agency business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.