Addiction Professionals Drug Rehab Marketing Resources, Strategies, and Ideas

Our goal is to educate addiction professionals on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation. This group has consumed a large amount of our time to build and maintain. We hope you will mutually support us by getting educated here and attending one of our Addiction Professional EMP conferences. Our next addiction conferences series event is on 1/22/19 in Costa Mesa, California.

Here is some of the work that your mutual support has assisted us in;

• We have spent 1000’s of hours building this group and 10-15 hours per week maintaining it.
• We need mutual support from our group members to continue to be a large voice in the community.
• Raised $400,000 worth of addiction treatment scholarships for the Riveria Beach Civil Drug Court
• Raised $250,000 worth of addiction treatment scholarships for the Addicts Mom
• Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw
• Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
• Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members
• Partnership with IOP drug rehabs Austin to bring events educating on proven business operating strategies
• Educated on proven drug rehab marketing strategies
• Provided 14 Addiction Conferences for CEO’s, Executives, Directors and Outreach bringing Executive Thought Leader Panelists educating on proven business and marketing strategies to survive the new and difficult landscape.

The Addiction Professional Referral Group is the most popular and active behavioral health group on Facebook. This group connects over 13,000 addiction professional nationwide and it averages 1,500-2,000 posts and remarks per month. This month we are honoring a group member for stimulating controversial conversation on medication-assisted treatment. This post produced the most remarks and activity over any other post for the month of October. You can join the Addiction Professional Referral Group here.

Group Members of the Month Drug Rehabs Escondido and Alcohol Detox New Jersey

The addiction professional referral group is a trusted resource for business, drug rehab marketing, and administrative operating strategies. Our industry is experiencing unprecedented changes affecting the administration, business, and marketing operating procedures. Laissez-faire business strategies are no longer effective. Using the old business and marketing strategies puts organizations in our industry at great risk of closing their doors. We are seeing many addiction treatment centers and opiate detox and sober livings closing their doors. The organizations that are closing all have one thing in common. They stayed with business as usual tactics including boots on the ground marketing, call centers, and Ad Words as their main strategies. They all suffered from Digital Darwinism.

The Internet is the #1 Source for Drug and Alcohol Addiction Treatment Centers

The web is the absolute #1 resource to reach potential clients in any business. The number of people using the internet is growing astronomically every day. The light speed growth has caused severe marketing problems for almost every industry. Understanding how to effectively utilize the web to generate clients or customers is an overwhelming task. Almost all treatment centers and ancillary service providers in the substance abuse industry do not understand web marketing. Our industry has traditionally resorted to short-term solutions to their long-term problem of maintaining a census. They, almost always are looking for an instant return (30 days) on their marketing.

Over 90% of our industry suffers from digital Darwinism. Digital Darwinism is when technology moves faster than industries can adapt. Why does web drug rehab marketing outperform all other marketing combined?

1. Currently, the average person spends nearly 10 hours a day online. Unbelievably, we now spend more time on the Internet than we do sleeping (8.4 hours).
2. Today there are approximately 7.4 billion people living on the planet, and ~ 23 billion internet of things (IoT) connected devices, which is an average of 3 devices per person. By 2025 it is estimated that there will be over 75 billion IoT connected devices worldwide.
3. There will be at least 3.5 billion Google searches performed every day. Google also processes over 40K search queries every second. That translates to 1.2 trillion Google searches per year.
4. Google.com is the most popular website in the world. www.Youtube.com is second and Facebook.com is third.
5. Internet users have an average of 7.6 social media accounts
6. The average daily time spent on social is 116 minutes a day
7. There is a new social media user every 15 seconds.
8. Facebook Messenger and Whats app handle 60 billion messages a day
9. Facebook: 2.072 billion users
10. Youtube: 1.5 billion users
11. Wechat: 1.12 billion users
12. WhatsApp: 900 million users
13. Instagram: 800 million users
14. Weibo: 600 million users
15. LinkedIn: 600 million users
16. Twitter: 330 million users
17. Reddit: 234 million users
18. Pinterest: 200 million users
19. Snapchat: 178 million daily users

Understanding Drug Rehab Marketing Like You Understand Addiction Treatment

Almost every addiction treatment center owner understands addiction treatment and has an extreme passion to help others. However, this is only 1/3 of what is needed to run a successful drug and alcohol addiction treatment center. Owners of treatment centers and sober livings also need to completely understand the business and marketing components. They have to be extremely educated in these two areas. Relying upon a drug rehab marketing agency and drug rehab business consultants is extremely risky if they are not educated in these areas. Having a solid education in these areas is paramount for owners and operators. With this key knowledge, operators will be able to tell if these professionals are performing for their organization.

For example, over 90% of substance abuse provider websites are not structurally correct. Poor website development is the #1 and most costly mistake made in web marketing. If a website is not structurally correct, you are leaking Google juice. Every marketing dollar you are putting into web marketing, without having a structurally correct website, is being wasted by leaking Google juice and the opportunity to get on page one of Google organically. It is extremely easy to tell if a treatment center understands web marketing by looking at their website. A website is the foundation of web marketing. If your website is not structurally correct, you are wasting every marketing dollar you put into web marketing.

Drug rehab SEO has become extremely important. Learning how to get on page one of Google is critical. Addiction treatment centers need resources that will teach them to accomplish this. The top 3 organic slots and Google maps account for 70% of page one clicks. To put into perspective, AdWords or PPC only accounts for 2% of the clicks. While AdWords does produce calls, many of these calls are poor with many asking for Medicaid and Medicare. The top 3 organic leads are much more qualified for the services and insurance provided.

Why is a Website the #1 Mistake in Drug Rehab Marketing?

The # mistake in drug rehab marketing is website development. When you build a house, you build it on concrete. Almost all drug rehab websites are built on sand. Almost all websites in our industry are built by website designers, not website developers. This critical and costly error is the fault of the treatment center owner and the marketing agencies they have used. As an owner, if you understood what needs to be done for proper website structure and drug rehab SEO, you would be able to tell if the professionals you hired are doing their job.

The important difference is a designer will build a beautiful, aesthetically appealing website. A website developer opens the golden Google doors for Google to effectively communicate with Google’s searcher. Many addiction treatment centers websites are ascetically beautiful. While this is somewhat useful for the target market, it is not very useful in Google ranking your website on page one. The first part of getting on page one of Google is to have a website that communicates to Google that you can answer the terms that are searched.  Here are some of the common mistakes made substance abuse websites;

• Is the hierarchy of our website good for Google?
• Do we have schema (Sign Posts for Google) incorporated into our website?
• Does our website have a sitemap and have we told Google it’s there?
• Is our website fast enough on mobile for the new speed update released on July 9, 2018?
• Are we using Yoast to check the bare minimum for our drug rehab SEO?
• Are the URL’s for our website correct for SEO?
• Does our website have an SSL certificate?
• Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
• Do the main pages of our website have SEO for these keywords?
• Have we done an H-Tag audit on our website
• Do our pics have ALT tags and are they geo-coded?
• Have we done a hyper-local page?
• Do we have a skyscraper article?
• Are our Google maps properly coded and placed on our website?
• How are we building quality back-links?
• How many citations do we have?
• Do we understand and utilize your Google Analytics?
• Do we understand and use call tracking metrics?
• What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
• Do we understand Google analytics and how to use it to build our marketing campaign?
• What posts are producing the most calls from our call tracking metrics?
• When was the last time we posted in our Google My Business?
• When was the last time we uploaded pictures in our Google My Business?
• Are our pictures on the website optimized (GEO and Keywords)?
• Is our blog attracting and engaging for our target audience?
• Are we building a targeted and captured social media audience (from SEO visits) of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
• Does our current drug rehab marketing agency provide SEO training?

How Does Boots on the Ground Compare to Web Marketing

The industry trend has been traditionally relying upon boots on the ground marketing. While this should be a part of your marketing mix, it should only be one piece. Above you see the astronomical numbers of people using the web and the amazing activity that is produced every day. It is impossible for outreach to obtain even 1% of these numbers. The small to medium players consensus is that we cannot compete with the big players because they are spending too much on web marketing. This is a huge misconception in our industry. The small to medium players can outperform the big players in some areas if they have;

• Proper website structure
• On page and off page SEO
• Use of key long tail keywords
• Knowing where and how to get PR7, PR8 and PR9 back links

Understanding the Business Side of Addiction Treatment

Our industry is experiencing many paradigm shifts. It is critical that operators of drug rehabilitation centers, opiate detox West Palm Beach and sober homes get educated on proven business strategies. The conversations on the business and operation side of our industry are much different than the conversations that outreach professionals have. Only the best-educated CEO’s, Executives and Directors will survive the extreme competition in our 40 billion dollars a year industry. These leaders need to completely understand many different areas;

• Marketing
• Billing
• Insurance Reimbursements
• Laws and Regulations
• Electronic Medical Records
• CRM
• Licensing
• Accreditation and Certifications

Addiction Conferences 2021 Helping Professionals Nationwide

We will continue to be a trusted resource for every addiction professional by educating on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical substance abuse marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation.

Executive education is key for owners and operators. Behavioral Health Network Resources also provides Addiction Executive conferences educating on these key areas. Our addiction conferences each have 5 proven Executive Thought Leaders presenting at each conference. These one-day conferences focus on the business and marketing side of our industry. We have hosted 14 conferences and the success has been the valuable content and the talk show host, town forum format. These conferences put together the minds of the 125-200 attendees in an open forum. We hope you will attend our next addiction conferences.

Drug rehab marketing agency providing addiction conferences, drug rehab SEO, drug rehab marketing consultants. Organic solutions for a buy rehab leads and AdWords or PPC strategies. We provide drug rehab marketing solutions for drug rehabs West Palm Beach to drug rehabs Costa Mesa California. Our substance abuse marketing clients are in many states including addiction treatment centers Nashville Tennessee. Our addiction conferences educate on ethical business and marketing practices.

Seeking California Drug Rehabs? Know the Laws

California drug rehabs San Diego and Los Angeles need to adjust their drug rehab marketing. The inpatient, residential and alcohol detox treatment centers are feeling the pain in 2020 from new patient brokering laws. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs Vs Patient Brokering

California drug rehabs and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically. To survive the difficult changes in behavioral healthcare, centers need to adopt a healthy business and marketing mix.

California Drug Rehabs Inpatient, Residential and Outpatient Need Proven Business and Marketing Strategies

California drug rehabs are finding it more difficult to operate. There are Drug rehabs in Florida providing good Inpatient, residential and outpatient substance abuse treatment  However, all the centers are not playing by the rules. This is a time for ethical operators to work together to clean up the industry. Without unity many ethical operators with fall. We have seen this happen in Florida when their new laws were put into place about a year and a half ago.

This is clear if you look at the governing body of California drug and alcohol addiction treatment centers in California. The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors.

Whether California drug rehabs are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

In Florida, many substance abuse treatment centers received ethical and proven business strategies at 14 EMP (Ethical Marketing Practices) Addiction Executive Conferences. Our last addiction conferences EMP Series event was in Costa Mesa, California on 1/22/19. This behavioral health conference was not the typical conference offered in the industry. It was heavily attended by California CEO’s and Executives with over 175 in attendance. It provided a unique talk show host and town hall forum with no PowerPoint presentations. The event featured 8 proven, Executive Thought Leaders on a panel.

They were asked several questions by the host, and then the event was a huge mastermind in an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven business and marketing solutions that they can put into place immediately.

California Drug Rehabs San Diego and Los Angeles Struggling with Drug Rehab Marketing Due to New Laws

Drug rehab marketing has been forced to operate ethically. Drug rehabs San Diego and Los Angeles are learning about digital Darwinism because of the new regulations. Outdated buy rehab leads strategies no longer work and some are illegal in 2020. Senator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018. This law demonstrates that California will no longer tolerate patient brokering by substance use disorder treatment centers and individual’s partaking in unethical marketing. Lawmakers still have much work to do with sober homes and enforcing the new laws. Sober homes legislation will hit California even harder as it did in Florida. These new laws should be adopted mid to late 2019.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses its license, it will take about 18 months to reopen. Drug rehabs in Florida do not have this law on the books.

Patient Broker Law SB 1228 for California Drug Rehabs San Diego and Los Angeles

The intent of this article is to provide educational information on California drug rehabs on how individuals can find ethical substance abuse treatment centers. This applies to drug rehabs San Diego and Los Angeles and all alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes.

These new laws apply for California existing centers including drug rehabs San Diego and Los Angeles. It’s Behavioral Health Network Resources goal to help prevent centers from closing as we’ve seen in Florida. Getting educated on proven business and marketing strategies will be the difference for some rehabilitation center. Getting vital business intelligence will save some from closing their doors.

California drug rehabs must understand Florida was the first state to focus on patient brokering laws for residential, inpatient and outpatient drug rehabilitation centers in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California centers with the media’s “Rehab Riviera” label.

California drug rehabs need to adopt ethical and healthy business best practices. Rehabilitation centers in San Diego and Los Angeles need to adapt in 2020 to survive. There have been arrests made from patient brokering issues in 2020. Many need to look closely at their current marketing plan and drug rehab SEO marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk.

Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. You may want to join the exclusive California Addiction Professionals Referral Groups to stay up to date and connect with California addiction professionals.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.

Drug rehab marketing agency providing addiction conferences, drug rehab SEO, drug rehab marketing consultants. Organic solutions for a buy rehab leads and AdWords or PPC strategies. We provide drug rehab marketing solutions for drug rehabs West Palm Beach to drug rehabs Costa Mesa California. Our substance abuse marketing clients are in many states including addiction treatment centers Nashville Tennessee. Our addiction conferences educate on ethical business and marketing practices.

Google Forcing Drug Rehab Marketing Legit Script Certification

Drug rehab marketing practices in 2020 will be more difficult than ever before. Generating treatment calls and lead generation require an experienced agency or consultant. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry.

Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.

Google restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.

Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Why is Behavioral Health Network Resources Good at Drug Rehab Marketing SEO?

BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;

• drug rehab marketing
• drug rehab marketing agency
• drug rehab marketing consultants

There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid Ad Words, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?

Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

No Short Cuts in Drug Rehab Marketing

Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes.  In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Treatment Centers for Drug Addiction Need to Build Tribes Focused on a Rehab Target Market

2020 has brought gif challenges for web advertising. The Coronavirus forced people to work from home. This just like when Google shut down Ad Words was devastating to drug rehab centers. 90% either do not have social media marketing or do it poorly.

The Best Marketing Campaigns outside of the Behavioral Health industry have a strong social media presence. They do not rely on paid advertising. Just like SEO social media marketing takes time. The goal is yo corral the target audience and drip your message to them. However, this also takes a strong content strategy. The content must be attracting and engaging while hitting the target audiences pain point.

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, and Twitter. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”

Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, if you don’t have one
– Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Best Drug Rehab Marketing Practices

Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.

Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;

• drug rehabs (followed by their city)
• outpatient drug rehabs (Followed by their city)
• opiate detox (followed by their city)
• alcohol detox (followed by their city)
• then do the same (followed by their state)

All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;

• California drug rehabs
• drug rehabs West Palm Beach
• opiate detox West Palm Beach
• sober homes West Palm Beach

Website Drug Rehab Marketing Strategies

Many centers do not understand or value their website. This is the number one mistake with rehab marketing practices. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.

You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.

You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent poor rehab marketing practices and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni. You get all of these when you apply proper rehab marketing practices.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.

Why Are Drug Rehab Marketing SEO Strategies Needed?

The term drug rehab SEO is extremely broad and often misunderstood. Many do not use good drug rehab marketing practices. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

After the basic structure of your website has proper SEO, you must start using a blog.  this is one of the key areas used in rehab marketing practices. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Just Having a Drug Rehab Blog is Not Enough

This is where you need the education on drug rehab marketing. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on  Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.

Google Analytics Rehab Marketing Practices

Good rehab marketing practices should allocate about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Many centers do not have, do not use, or don’t understand Google analytics they are not using the best rehab marketing practices. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system< in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in Ad Words. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

Better Drug Rehab Marketing Practices on Google Means SEO

The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.

Get educated on ethical business and marketing practices at Behavioral Health Network Resources addiction conferences EMP series.

Drug rehab addiction treatment centers can be found from San Diego, California to Florida. They provide residential and impatient addiction treatment. Substance abuse care usually starts with opiate or alcohol detox centers. Many across the US have ties to Alcoholics Anonymous or AA.

Drug Rehabs Association to AA Chip

Drug rehabs and Alcoholics Anonymous connection has been around for a long time. The AA chip or medallion is a long-standing tradition of alcoholics anonymous. This is a strong motivation for individuals to continue their life-long sobriety journey. It’s a form of inspiration and a reminder of how long individuals have been abstinent. There are 13 chips given within the first year 24-hours – 1 year.

The AA chip has become one of the biggest motivators of AA. However, AA has never made it an official medallion and it's not actually a part of the Alcoholics Anonymous program. The 2.1 million worldwide members might state otherwise.

There are some website listings claims of the original AA chip. One claims that it was started in Elmira, NY around 1947. However, the first use AA chip or medallion was in 1942 by Doherty S.

Indiana’s History

The history of Carmel, Indiana shows it was with formed in 1837 by Daniel Warren, John Felps, and Alexander Mills. It now spans a total of 47 square miles and over 92,000 residents. It has a rich culture and a highly affluent population.  While attending drug and alcohol addiction treatment you are going to be spending months in that city. Carmel, Indiana has the best of both worlds.

While attending the best drug rehabs you will be able to visit some interesting historical landmarks. One of these is the Clay Historical Society Museum. It presides at 211 First Street; SW, Carmel, Indiana. This is the past location of the Monon Railroad depot that was built in 1883. So, if you like the history of trains, this place is for you.

The Museum depicts many different parts of its’ history. Their railroad history tells a story of how the city has grown. While attending any drug rehabs in Carmel, Indiana this is the best place to go to learn its’ history. We would highly recommend taking a tour. This is the best way to learn the culture, history, and people. You can visit the Clay Historical Society Museum for more information.

Carmel, Indiana Clay Veterans Memorial Recognizes Locals

The Clay Memorial at 768 3rd Avenue SW, Carmel Indiana 46032 pays tribute to local Veterans. It is located towards the south of City Center Drive. This important memorial honors past and present local military personnel while demonstrating the cities commitment to vets. It was established to create a central haven that honors and pays homage to the veterans in the area. It's a creation of the Carmel Clay Memorial Corporation.

This amazing place shows a stunning military sculpture created by artist William H. Wolf. The Carmel Memorial Corporation raised the funds by getting brick donations to home loved ones. Emerald Neuro Recover understands the behavioral health problems our veterans have to deal with every day. We have helped many vets with PTSD and prescription drug addiction stemming from their service to our country.

Some of the best behavioral health rehabilitation centers allow veterans a setting to continue spending time with loved ones and working. Our highly qualified medical and counseling staff provides the needed tools for long-term recovery. Drug and alcohol addiction treatment require guidance and tools for sobriety. When seeking an outpatient rehabilitation facility individual need to make sure the center is a good fit their individual needs.

Take in the Arts While Attending Drug Rehabs 

The Carmel, Indiana Arts and Design District is one of the best places to wake up your senses. It is located at 30 West Main Street, Suite 220, Carmel, Indiana 46032. It boasts some of the nation’s best art galleries, showrooms, and restaurants. Be sure to visit the world’s smallest children’s art gallery and the Stewart Johnson (the Norman Rockwell of American sculpture.) life-like sculptures.

At Emerald Neuro Recover we have studied the effects of substance abuse on the brain. Experiencing the arts above are a healthy way to get your mind off of recovery. The brain is damaged from drug and alcohol abuse. To enjoy the culture of Carmel, Indiana we help rewire the brain to get the benefits of healthy life experiences with NAD Amino Acid Therapy.

Nicotinamide Adenine Dinucleotide or NAD amino acid therapy is remarkable for detox and rebuilding neuro-pathways affected by addiction. NAD is an essential molecule found in every cell in your body. These essential amino acids can only be obtained by the body in two ways. The first way is through diet. The process of the body obtaining amino acids through diet generally takes up to a year and requires a specific diet. The second is through an intravenous medical procedure showing some immediate results.

Addiction alters the brain and the reward centers. Traditional detoxification only gets the substance out of the body. The NAD amino acid therapy helps to fix neuro-pathways allowing patients to think clearly for their next step in the addiction treatment process. Within the first two days, you can see the color come back in patients and see the light bulb come back on.

Is There a Central Park in Carmel, Indiana?

Yes, there is a central park in Carmel, however, it’s not New York City, It does have an urban style atmosphere. Central Park is located between Westfield Blvd. and College Avenue. This area boasts 161 acres and is the largest park in Carmel, Indiana. This is a great place to get a break from your addiction treatment regimen. It has free events, gardens, a lagoon for fishing, skate parks, and vast wetlands.

You may want to visit this serene area after one of your 12-step meetings. Rehabs should encourage 12-step participation. The 12-steps in combination and after substance abuse treatment increases long term sobriety. We also address co-occurring disorders like trauma, abuse, and depression. The 12-steps helps people remain focused and they can openly talk about their recovery in the groups.

Carmel, Indiana City Center a Most Likely Visited Place While in Treatment

The city center will be a popular place that is visited by our drug rehabs Carmel Indiana clients. It is located on City Center Drive between Monon Greenway and the Range Line Road. This set to be the epicenter for nightlife, restaurants and an amphitheater. Its' centerpiece is the Center for Performing Arts.

The Center for Performing Arts has been the center of attention. It also encompasses Center Tarkington Theater and the Studio Theater. This helps our clients get intimate with the arts and help them on their road of recovery. This boasts a classical series of ensembles, recitals, vocalists, and even orchestras. While you are attending your drug rehabilitation center visit the Center for Performing Arts.

How to Find the Best Drug Rehab Options?

With many drug rehabs options, you may start your search on google with “best drug rehab San Diego" You can start with any city. You may want to include the type of treatment you want like intensive outpatient, opiate detox, or alcohol detox to name a few. Or, you may want to check information on Yelp. This is a highly recommended consumer website that lists reviews.

Opiate and alcohol detox is usually the first step in the rehabilitation process. The body needs to be rid of the drug or alcohol to begin the process of addiction treatment. This causes pain due to withdrawal from alcohol, opiates, pain medications and more. With the traditional detox, many patients experience many of the pains associated with the withdrawal process.

They are also still foggy after this critical process. Understanding this may lead you to detixification alternatives like NAD amino acid therapy is available. This reduces many withdrawal symptoms are drastically reduced. This non-narcotic, non-evasive, an all-natural process is medically proven to be advantages in the detoxification process.

Alcohol Detox Centers in San Diego

When seeking alcohol detox San Diego be sure the facility is equipped with highly qualified medical and counseling professionals. It is recommended that detoxification from alcohol is done under medical supervision. There are many things that can go wrong during this process if you choose to perform this at home.

One of the biggest advantages of being medically treated is getting NAD Amino Acid therapy. This cutting edge, an all-natural medical process almost immediately eliminates withdrawal symptoms. This is critical for many individuals as this is their greatest fear. This protocol allows for individuals to get counseling while still in detox.

Opiate Detox Options

Opiate detox is similar to the alcohol detoxification. It also uses NAD amino acid therapy to almost eliminate withdrawal symptoms. With over 250 lives being lost every day to the opiate epidemic, this is good news for many. The drastic reduction in withdrawal overcomes the biggest barrier for individuals to enter treatment. There is no longer a need to have the fear of severe withdrawal.

Top 10 Reasons for the Best Drug Rehabs in the US

1. LinkedIn can be an excellent resource when seeking inpatient drug rehabs San Diego treatment. Unlike Facebook, the professionals on this website are more polished and genially interested in helping you. There are also fewer patient brokers on LinkedIn than there are on Facebook. 
2. However, you can’t ignore that there are 2 million people on Facebook. It’s the #1 social media website in the world. When looking for the best drugv rehab providers on Facebook you should stick with actual treatment centers. There are some patient brokers that can represent several treatment centers. They get reimbursed by the center for each patient. If you come across with any individual will to get you into an addiction treatment center be careful. Go to the center's website and see if they are listed in the staff section. If they are not, you should stay away from him or her.
3. Google searches for the best California drug rehabs will produce a Google maps listing at the top of the page. This would seem like a safe search. However, be careful some facilities are tricking Google with their listing. Some are not even treatment centers they are lead generation companies. Carefully examine the website and look for an exact address and location. Once you have this info Google that addresses preceded by “what is at this location.”
4. There are many intensive outpatient or IOP centers across the United States. However, there are only a few that provide a holistic approach. Treating the entire individual and the co-occurring disorders that come with substance abuse is important. You want to speak with the IOP counselors. If the person on the phone doesn’t let this is a good sign that you may not want to attend this treatment center. By speaking with the counselor, you will get more qualified answers as to your individual needs.
5. When seeking the best California drug rehabs you’ll most likely use a Google search. When doing this you need to go beyond the first top 3 ads. These are paid slots and can be risky. You want to look in the maps section and read the first three organic listings. These will have in-depth information beyond a sales pitch. You will want to research 2-3 centers that are a good fit for your individual needs.
6. Ethical drug and alcohol addiction treatment centers will have listings on credible websites beyond the norm. Websites like Scribd can provide valuable insight into the clinical care and the business side of the center. Read as many articles on substance abuse that are centered around your needs. You want to look for reviews on all the websites the rehabilitation center is on. However, bear in mind that some people will give a bad review because they were not ready for recovery. This happens frequently.
7. The heroin epidemic is costing 150 lives daily. However, only 10% of those suffering reach out for help. Drug rehab marketing is the process of trying to get informational content in front of people on social media. It’s estimated that people spend 2-4 hours a day on social media. This is an excellent chance to educate on substance abuse treatment.
8. Each individual suffering from drug and alcohol addiction requires specific needs. One of the biggest is detoxification. There are the traditional centers that detox in 5-10 days at a cost between $5000-$15,000. There are also better solutions at a lower cost. 
9. Again, local resources on google can be a good source of finding legitimate rehabilitation facilities. Many look into attend one in the Sunshine State. Drug rehabs in Florida are controversial due to patient brokering. Do in-depth research and evaluate each rehabilitation facility before placing a call. If they ask for your insurance information in the first 3-5 minutes be careful. You want them to ask questions about your addiction. While they do this, they should be determining if you are a good fit for their substance abuse treatment.

Finding the best drug rehab options for alcohol and opiate detox or residential inpatient can be a difficult task. It largely depends on how good their drug rehab marketing performs in reaching individuals. There are many options available including NAD amino acid therapy for addiction treatment. Looking for holistic behavioral health treatments can prevent complications later. This article produced by Behavioral Health Network Resources provides important information on how to choose the best addiction treatment centers in the US. Seeking a drug rehab can be overwhelming. Take the process step by step and be sure to research 2-3 centers before making a phone call.

99% of Drug Rehabs Don’t Rank on Google with Drug Rehab Marketing

Old drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the lead generation companies. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.

Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;

• Drug rehabs
• Inpatient drug rehabs
• Outpatient drug rehabs
• Opiate detox
• Alcohol detox
• Sober homes

Drug rehab Marketing Needs Search Engine Optimization (SEO)

Drug rehab marketing and SEO go hand in hand. SEO is a process used to improve a website's rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?

1. Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
2. Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
3. Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.

Capitalizing on Back-links Increases SEO

The key to drug rehab marketing on the web is back-links. This was a lesson learned by drug rehabs West Palm Beach. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Back-links also known as external or inbound links are those that point from other sites back to yours. When back-links are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.

Back-links ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a web page, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites back-link to yours, the higher your SEO ranking.

Building SEO Back-links Requires a Good Drug Rehab Marketing Agency

A good drug rehab marketing agency will know to build industry back-links. They are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good Page Rank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.

In fact, some linking can work against your ranking. If they seem unnatural, Google will penalize you thus pushing your site further down in the Page Rank system. For instance, if your Addiction Treatment Center is linked to a Hunters Club website, this would be an example of unnatural back-links.

The basic guideline for using back-links is:

• Good ones are derived from authority websites in your industry. These are from non-spam websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on picture websites.
• Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site back-linking to a dog training site. Search unnatural links only harm your ranking.
• Ugly back-links are those that come from spam sites, link farms, sell links and sites with poor quality content.

Citations Play a Part in Drug Rehab Marketing

NAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.

Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data lead generation, leaving those who visit your site more confused about you and your business.

Citations Relationship to SEO

Poor citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab SEO Marketing Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.

So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.

However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to Los Angeles, or San Diego, California’, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.

Drug Rehabs Los Angeles to Florida to San Diego, California Need SEO

Many drug rehabs Los Angeles are struggling from new patient brokering laws and Legit Script certification. They do not understand drug rehab SEO marketing. The industry has used Google AdWrods for years effectively. However due to extreme competition and some spending a half a million dollars a month makes it ineffective now. The small and medium players are being duped by Legit Script certification that costs about $2,000 to get. In addition is costs about $1,200 per year to maintain. Once they get it a can do Google AdWords they quickly find out that their $5,000 - $10,000 gets eaten up quickly with no admits. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.

This is also true for the best drug rehabs San Diego, California offers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.

Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.

Citations Are Not a Guarantee of Page One Rankings with SEO

A citation is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible.

For Addiction Treatment Centers, citation building and local marketing yield best results when business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.

California CEO’s Get Proven Drug Rehab Marketing and SEO Training

CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources is holding its 17^th drug rehab marketing Addiction Conference Executive Series event.

This much needed c-suite event provides immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;

• How to master LinkedIn ?
• Maximizing your time on LinkedIn
• How to use LinkedIn for SEO?
• Using LinkedIn email and getting 90% open rate.
• How to get your LinkedIn profile to rank on page one of Google for key search terms?

Understanding How Drug Rehab Marketing and SEO Strategies Work?

Drug rehab marketing is a difficult task. A complete understanding of SEO, back-links, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective.

With the non center lead generators and addiction treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.

Drug rehab marketing has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.

There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you're solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition. Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.